發(fā)布時間：2016-10-23 08:14

戰(zhàn)略管理專業(yè)留學(xué)生assignment寫作范文，主要內(nèi)容是以資生堂作為研究對象，對其企業(yè)戰(zhàn)略管理進(jìn)行研究分析。

1. Introduction to the Topic:

Shiseido, which has emerged now as a global cosmetics and personal care company belonging to Japan has been actively capturing the market potential through its innovative and quality products that has been designed utilizing the state of the art R&D and innovative capabilities of the organization (Shiseido, 2010). The organization that mainly target the upstream segment of the market has accomplished remarkable success throughout its history which is evident from the fact that the organization which was once a mid-range family owned, Tokyo based operation has now operations in major parts of the world (Shiseido, 2011). The firm worldwide sales has been reported at 1.52 Billion JPY and its operating income has been reported 251 million JPY during the year 2010, while Shiseido provide employment to more than 30,000 individuals in different parts of the world (Shiseido, 2010). 

Table of Contents
1. Introduction to the Topic: 4
2. Porter's Five Forces Model: 5
2.1. Rivalry amongst Existing Market Players: 5
2.2. Threats of New Competition: 6
2.3. Threats of Substitutes: 7
2.4. Bargaining Power of Suppliers: 7
2.5. Bargaining Power of Customers: 8
2.6. Critiques of the Porter's Five Forces Model: 8
3. Porter's Generic Strategies: 9
3.1. Overall Cost Leadership: 10
3.2. Differentiation Strategy: 10
3.3. Cost Focus/ Differentiation Focus Strategy: 10
3.4. Critique on Porter's Generic Strategies: 11
4. SWOT Analysis: 11
4.1. Strengths: 12
4.1.1. Strong Product Portfolio: 12
4.1.2. Global Presence: 12
4.1.3. Strong Balance Sheet: 12
4.1.4. Strong R&D and product innovation: 12
4.2. Weaknesses: 13
4.2.1. Declining Margins: 13
4.2.2. Sales Highly Reliant on Japan: 13
4.2.3. Portfolio Limited to Upstream Segment: 13
4.3. Opportunities: 14
4.3.1. Emerging Markets including China, India, and Brazil: 14
4.3.2. Aging Population: 14
4.4. Threats: 14
4.4.1. Changing Consumer Demographics: 14
4.4.2. Herbal Products: 14
4.4.3. Economic Slowdown: 14
5. Conclusion: 15
6. Recommendations: 15
7. Works Cited 16


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本文編號：149998