Saffron,the world’s most expensive spice has great potential for Afghanistan.As a priority sector of the country’s national export strategy,the success of Afghan saffron will bring significant economic and social advantages to the country.As the highest-value spice in the world,the long-run profits generated from quality saffron cultivation could be an important incentive to farmers to pivot away from illicit opium production towards an industry with genuine export potential.The high labor requi... 

【文章來(lái)源】：華南理工大學(xué)廣東省 211工程院校 985工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：57 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
Chapter 1 Introduction
    1.1 Background
    1.2 Significance
    1.3 Literature review
        1.3.1 Overview
        1.3.2 Saffron role in the economy of Afghanistan in the future
        1.3.3 Saffron in China
    1.4 Research Object and Questions
    1.5 Methodology
Chapter 2 Profile of Business
    2.1 Suggested name
    2.2 Locations
    2.3 Business
    2.4 Strategy
    2.5 Core Value
    2.6 supply
    2.7 Future
Chapter 3 Environmental Analysis Sector Analysis and Marketing Analysis
    3.1 PESTEL Analysis
        3.1.1 Political factor
        3.1.2 Economic Factor
        3.1.3 Sociocultural factor
        3.1.4 Technological Factor
        3.1.5 Environmental factor
        3.1.6 Legal Factor
    3.2 sector analysis
        3.2.1 Threats of New Entrant
        3.2.2 Bargaining power of Supplier
        3.2.3 Buyers Bargaining Power
        3.2.4 Threats of Substitute Products
        3.2.5 Rivalry amongst Competitor
    3.3 Competitor analysis
    3.4 Market analysis
        3.4.1 Market Size
        3.4.2 Target Market
        3.4.3 Market Need
        3.4.4 Entry Barriers
Chapter 4 SWOT Analysis
    4.1 SWOT Analysis
        4.1.1 Strengthens
        4.1.2 Weakness
        4.1.3 Opportunity
        4.1.4 Threats
    4.2 Summary of SWOT Matrix Analysis
Chapter 5 Marketing and Operation strategies
    5.1. Marketing Strategy
        5.1.1 The Acquisition of Saffron
        5.1.2 The Product
        5.1.3 The price
        5.1.4 Distribution
        5.1.5 Promotion
    5.2 Operation Strategy
Chapter 6 Financial plan and cost benefits analysis
    6.1. Cash flow
    6.2 Cost and benefits analysis
Chapter 7 Risks management
    7.1 Identification of the Risk
        7.1.1 Insecurity
        7.1.2. Corruption
        7.1.3 Quality of saffron
        7.1.4 Lack of technical workers
        7.1.5 Policy Risks of China
    7.2 Managing Risks
Conclusion
References
攻讀碩士學(xué)位期間取得的研究成果
Acknowledgement
附件



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