【摘要】：中國林蛙是世界上唯一集藥用、滋補(bǔ)保健、美容和食用于一體的名貴蛙種,產(chǎn)業(yè)和市場潛力巨大。林蛙這個(gè)產(chǎn)業(yè)屬于吉林省內(nèi)得特色資源產(chǎn)業(yè),很大程度上推動(dòng)了省內(nèi)"天然林保護(hù)"和"生態(tài)省建設(shè)"的綠色產(chǎn)業(yè)。林蛙具有營養(yǎng)、保健和美容的價(jià)值,但是銷售狀況不理想。目前吉林省市場上林蛙產(chǎn)品種類稀少,深加工出來的產(chǎn)品更是少之又少,本文提出在經(jīng)濟(jì)新常態(tài)下基于O2O運(yùn)作機(jī)制的林蛙產(chǎn)品深加工及網(wǎng)絡(luò)營銷的新方案,從而為地方經(jīng)濟(jì)的發(fā)展提供驅(qū)動(dòng)力。
[Abstract]:Rana chensinensis is the world's only medicinal, health, beauty and food in one of the rare species of frog, industry and market potential. Forest frog industry belongs to the characteristic resource industry of Jilin Province, which promotes the green industry of "natural forest protection" and "ecological province construction" in Jilin province to a great extent. Forest frog has nutrition, health and beauty value, but the sales situation is not ideal. At present, there are few kinds of forest frog products in Jilin market, and the products produced by deep processing are even less. This paper puts forward a new scheme of deep processing and network marketing of forest frog products based on O _ 2O operation mechanism under the new economic normal. So as to provide a driving force for the development of local economy.
【作者單位】： 長春工程學(xué)院外語學(xué)院;吉林農(nóng)業(yè)大學(xué)生命科學(xué)院;
【基金】：吉林省教科院“十二五”規(guī)劃項(xiàng)目(編號(hào)ZD15050) 吉林省高等教育學(xué)會(huì)(編號(hào)JGJX2015C71)的研究成果
【分類號(hào)】：F323.7;F274
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本文編號(hào)：2461638