【摘要】：兒童繪本是目前童書市場(chǎng)上最熱門的種類,特別是近年來國(guó)內(nèi)兒童繪本出版數(shù)量快速增長(zhǎng),讓許多家長(zhǎng)在挑選繪本的時(shí)候常常有眼花繚亂的感覺。雖然兒童繪本市場(chǎng)火熱,但是原創(chuàng)兒童繪本依然難以與引進(jìn)兒童繪本抗衡。本文對(duì)近年來我國(guó)原創(chuàng)兒童繪本市場(chǎng)的現(xiàn)狀進(jìn)行分析,探討兒童繪本市場(chǎng)的發(fā)展、書籍的銷售與讀者需求之間的關(guān)系,尋找在新媒體閱讀時(shí)代,原創(chuàng)兒童繪本市場(chǎng)發(fā)展的途徑。
[Abstract]:The children's picture book is the most popular kind in the children's book market at present. Especially in recent years, the number of children's picture book published in China has increased rapidly, which makes many parents often have a dazzling feeling when they choose the picture book. Although the children's picture book market is hot, but the original children's picture book is still difficult to compete with the introduction of children's picture book. This paper analyzes the current situation of the original children's picture book market in China in recent years, probes into the development of the children's picture book market, the relationship between the book sales and the readers' needs, and looks for the way to develop the original children's picture book market in the new media reading age.
【作者單位】： 豫章師范學(xué)院(籌);
【分類號(hào)】：G239.2

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