基于PDCA的情景模擬法在商品推銷教學中的應用
發(fā)布時間：2019-01-05 08:42
【摘要】：在職業(yè)院校市場營銷專業(yè)實踐課程體系中,商品推銷是市場營銷專業(yè)的重要主干課程之一,對培養(yǎng)學生的綜合職業(yè)素養(yǎng)和特定崗位技能起著關(guān)鍵作用。立足于學生實踐能力的培養(yǎng),結(jié)合情景教學法和PDCA循環(huán)的相關(guān)理論,分析情景模擬教學法在實踐教學中的運用形式,對基于PDCA循環(huán)的情景模擬法在商品推銷實踐教學中的操作實施進行詳細分析與闡述,并給出實際應用案例,建議教師根據(jù)所在領(lǐng)域特點,在教學實踐中不斷探索,使教學方法理論在具體的教學實踐中得以有效運用,從而達到理想的教學效果。
[Abstract]:In the practical curriculum system of marketing major in vocational colleges, commodity marketing is one of the important backbone courses of marketing major, which plays a key role in training students' comprehensive professional accomplishment and specific post skills. Based on the cultivation of students' practical ability, combined with the relevant theories of situational teaching method and PDCA cycle, this paper analyzes the application form of situational simulation teaching method in practical teaching. This paper makes a detailed analysis and elaboration on the implementation of the situational simulation method based on PDCA cycle in the practical teaching of commodity marketing, and gives a practical application case. It is suggested that the teacher should explore in teaching practice according to the characteristics of the field in which he is involved. The theory of teaching method can be used effectively in the concrete teaching practice, so as to achieve the ideal teaching effect.
【作者單位】： 深圳技師學院;
【分類號】：F713.50-4;G712.4
本文編號：2401532
[Abstract]:In the practical curriculum system of marketing major in vocational colleges, commodity marketing is one of the important backbone courses of marketing major, which plays a key role in training students' comprehensive professional accomplishment and specific post skills. Based on the cultivation of students' practical ability, combined with the relevant theories of situational teaching method and PDCA cycle, this paper analyzes the application form of situational simulation teaching method in practical teaching. This paper makes a detailed analysis and elaboration on the implementation of the situational simulation method based on PDCA cycle in the practical teaching of commodity marketing, and gives a practical application case. It is suggested that the teacher should explore in teaching practice according to the characteristics of the field in which he is involved. The theory of teaching method can be used effectively in the concrete teaching practice, so as to achieve the ideal teaching effect.
【作者單位】： 深圳技師學院;
【分類號】：F713.50-4;G712.4
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