【摘要】：隨著信息技術的飛速發(fā)展,互聯(lián)網(wǎng)對人們的生活產(chǎn)生了深遠的影響,近年來互聯(lián)網(wǎng)以其安全,快捷的特點深入到世界的各個角落,給社會經(jīng)濟,政治,文化帶來巨大改變。高速寬帶,4G網(wǎng)絡等網(wǎng)絡基礎建設已在我國大部分農(nóng)村地區(qū)得以普及,無論是發(fā)布產(chǎn)品信息或是通過網(wǎng)絡平臺進行商品交易都會給人們帶來極大的便利,通過互聯(lián)網(wǎng)途徑進行貿(mào)易活動相比于傳統(tǒng)的實體交易有便利性,準確性,高效性,安全性的特點,以支付寶,微信錢包為首的電子支付在幾年時間得到了迅速的普及,為網(wǎng)絡交易的普及提高了安全,高效的交易方式,在線交易以其自身低成本等優(yōu)點勢必會顛覆傳統(tǒng)的交易方式。我國幅員遼闊,農(nóng)產(chǎn)品資源豐富,但由于分散的小生產(chǎn)和大市場之間的矛盾,農(nóng)產(chǎn)品在生產(chǎn)過程中會面臨季節(jié)性,地域性的制約,不利于農(nóng)產(chǎn)品的流通,制約了農(nóng)業(yè)經(jīng)濟的發(fā)展,農(nóng)產(chǎn)品電子商務通過其現(xiàn)代化的網(wǎng)絡技術和高規(guī)格的內(nèi)部管理機制將農(nóng)產(chǎn)品在流通過程中的生產(chǎn)加工,市場營銷,物流配送高度整合,體現(xiàn)出電子商務的高效性和低成本性的特點,有效解決農(nóng)產(chǎn)品在市場交易中的信息不對稱等問題。吉林省是全國著名的農(nóng)業(yè)大省,是著名商品糧基地,大宗農(nóng)產(chǎn)品資源豐富,特色農(nóng)產(chǎn)品種類繁多,然而由于農(nóng)產(chǎn)品的生產(chǎn)過于分散,物流體系相對落后,導致農(nóng)產(chǎn)品的難買難賣現(xiàn)象出現(xiàn),電子商務的出現(xiàn)可以在一定程度上解決交易因中空間和時間的問題,發(fā)展農(nóng)產(chǎn)品電子商務會給吉林省農(nóng)業(yè)帶來新的機遇。本文分析了吉林省農(nóng)產(chǎn)品電子商務現(xiàn)階段發(fā)展現(xiàn)狀的同時借鑒國外發(fā)達國家的發(fā)展經(jīng)驗,找出制約我省農(nóng)產(chǎn)品電子商務發(fā)展的因素,并結合吉林省外部環(huán)境分析,得出相應的電子商務平臺模式,根據(jù)吉林省的實際發(fā)展現(xiàn)狀提出了適合吉林省的農(nóng)產(chǎn)品電子商務發(fā)展建議。
[Abstract]:With the rapid development of information technology, the Internet has a profound impact on people's lives. In recent years, the Internet, with its safe and fast characteristics, has penetrated into every corner of the world, bringing tremendous changes to social economy, politics and culture. High-speed broadband, 4G network and other network infrastructure have been popularized in most rural areas of our country. Whether it is publishing product information or trading goods through network platforms, it will bring great convenience to people. Compared with traditional physical transactions, trading activities through the Internet have the characteristics of convenience, accuracy, efficiency and security. Electronic payment, led by Alipay and WeChat Wallet, has been rapidly popularized in a few years. It improves the security and efficiency of the online transaction, and it will subvert the traditional trading way because of its low cost and so on. Our country has a vast territory and rich resources of agricultural products. However, due to the contradiction between the scattered small production and the large market, agricultural products will face seasonal and regional constraints in the production process, which is not conducive to the circulation of agricultural products. Restricted the development of agricultural economy, agricultural products e-commerce through its modern network technology and high standard internal management mechanism, agricultural products in the circulation process of production and processing, marketing, logistics distribution highly integrated, It embodies the characteristics of high efficiency and low cost of electronic commerce, and effectively solves the problem of asymmetric information in the market transaction of agricultural products. Jilin Province is a famous agricultural province in the country and a famous commodity grain base. The bulk agricultural products are rich in resources and there are many kinds of characteristic agricultural products. However, because the production of agricultural products is too scattered, the logistics system is relatively backward. The emergence of electronic commerce can solve the problem of space and time of transaction to some extent, and the development of electronic commerce of agricultural products will bring new opportunities to agriculture in Jilin province. This paper analyzes the current situation of agricultural e-commerce development in Jilin Province, and draws lessons from the development experience of developed countries, finds out the factors that restrict the development of agricultural e-commerce in Jilin Province, and analyzes the external environment of Jilin Province. According to the actual development situation of Jilin Province, the author puts forward some suggestions for the development of agricultural products e-commerce in Jilin Province.
【學位授予單位】：吉林農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F323.7;F724.6

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