農(nóng)產(chǎn)品流通信息渠道的農(nóng)戶好感度評價
發(fā)布時間:2018-08-24 18:42
【摘要】:本文對不同農(nóng)產(chǎn)品流通信息渠道的農(nóng)戶滿意度和感知價值進(jìn)行評價,探究農(nóng)戶對農(nóng)產(chǎn)品流通信息渠道的好感程度。結(jié)果顯示,農(nóng)戶通過政府-現(xiàn)代型渠道獲得信息所產(chǎn)生的滿意度明顯高于其他渠道,而非政府-現(xiàn)代型渠道傳播信息使農(nóng)戶產(chǎn)生的感知價值相對較高。
[Abstract]:This paper evaluates the satisfaction and perceived value of farmers in different information channels of agricultural products circulation, and probes into the favorable degree of farmers to the information channels of agricultural products circulation. The results show that the satisfaction of farmers obtaining information through government-modern channels is obviously higher than that of other channels, and the perceived value of farmers is relatively high because of non-government-modern channels.
【作者單位】: 河北大學(xué);河北民族師范學(xué)院;
【基金】:河北省社科基金項目:環(huán)京津河北北部地區(qū)生態(tài)恢復(fù)與居民福祉耦合關(guān)系研究(HB14GL041)
【分類號】:F323.7
本文編號:2201701
[Abstract]:This paper evaluates the satisfaction and perceived value of farmers in different information channels of agricultural products circulation, and probes into the favorable degree of farmers to the information channels of agricultural products circulation. The results show that the satisfaction of farmers obtaining information through government-modern channels is obviously higher than that of other channels, and the perceived value of farmers is relatively high because of non-government-modern channels.
【作者單位】: 河北大學(xué);河北民族師范學(xué)院;
【基金】:河北省社科基金項目:環(huán)京津河北北部地區(qū)生態(tài)恢復(fù)與居民福祉耦合關(guān)系研究(HB14GL041)
【分類號】:F323.7
【相似文獻(xiàn)】
相關(guān)重要報紙文章 前1條
1 甘曉妹;農(nóng)產(chǎn)品出售將有“身份證”[N];徐州日報;2008年
,本文編號:2201701
本文鏈接:http://sikaile.net/weiguanjingjilunwen/2201701.html
最近更新
教材專著