【摘要】：作為高校的重要專業(yè),市場營銷教學工作一直受到廣泛的關(guān)注與重視。如何提高學生的學習興趣、提升教學效果也是市場營銷專業(yè)教學中面臨的重要難題。在本論文中,筆者首先分析了微課在市場營銷教學中應用的意義,而后探討了微課在市場營銷教學中的應用技巧。這對于未來高校市場營銷專業(yè)教學的開展有一定的積極意義。
[Abstract]:As an important major in colleges and universities, marketing teaching has been widely paid attention to. How to improve students' interest and improve teaching effect is also an important problem in marketing teaching. In this paper, the author first analyzes the significance of the application of micro-class in marketing teaching, and then discusses the application skills of micro-lesson in marketing teaching. This will have certain positive significance for the development of marketing specialty teaching in colleges and universities in the future.
【作者單位】： 華南農(nóng)業(yè)大學珠江學院;
【分類號】：G434;F713.50-4

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