中國(guó)電影產(chǎn)業(yè)的市場(chǎng)檔期選擇策略研究
發(fā)布時(shí)間:2018-04-08 21:05
本文選題:檔期 切入點(diǎn):博弈 出處:《知識(shí)經(jīng)濟(jì)》2017年05期
【摘要】:近年來(lái),檔期電影票房占年度票房的比重快速提升,電影上映在檔期的策略選擇產(chǎn)生的均衡狀態(tài)是必須參與檔期競(jìng)爭(zhēng),影片的票房才有保障;而與此相關(guān)的是資源的有限性決定了博弈的策略選擇,行業(yè)納什均衡的存在并不能改變資源的分配,非市場(chǎng)的因素將使博弈策略選擇發(fā)生改變。
[Abstract]:In recent years, the proportion of film box office in the annual box office has increased rapidly. The balanced state of the strategic choice of the film in the film screen is that it is necessary to participate in the competition in the grade period, so that the box office of the film can be guaranteed.However, the limitation of resources determines the strategy choice of game, the existence of industry Nash equilibrium can not change the allocation of resources, and the non-market factors will make the game strategy choice change.
【作者單位】: 南京大學(xué);
【分類(lèi)號(hào)】:J943
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本文編號(hào):1723333
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