本文選題：農(nóng)業(yè)合作社　切入點：農(nóng)產(chǎn)品電子商務(wù)　出處：《上海海洋大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：電子商務(wù)行業(yè)隨著互聯(lián)網(wǎng)的普及和信息技術(shù)的進(jìn)步而飛速發(fā)展。近年來,由于政府支農(nóng)惠農(nóng)政策的實施,農(nóng)業(yè)技術(shù)水平的提高,農(nóng)產(chǎn)品的產(chǎn)量得到大幅增加。此時,傳統(tǒng)的線下交易模式已經(jīng)不能滿足農(nóng)產(chǎn)品市場的發(fā)展需求,“農(nóng)業(yè)互聯(lián)網(wǎng)+”應(yīng)時而生。2016年中央一號文件持續(xù)聚焦三農(nóng),提出要推進(jìn)農(nóng)業(yè)供給側(cè)結(jié)構(gòu)性改革,促進(jìn)農(nóng)產(chǎn)品電子商務(wù)的發(fā)展,形成農(nóng)產(chǎn)品線上和線下交易協(xié)同發(fā)展、農(nóng)產(chǎn)品進(jìn)城與農(nóng)資和消費品下鄉(xiāng)的雙向流通格局。電子商務(wù)應(yīng)用于農(nóng)業(yè)領(lǐng)域,解決了農(nóng)產(chǎn)品流通的一系列問題,一定程度上提高了農(nóng)業(yè)信息化水平:一方面促進(jìn)農(nóng)業(yè)資源重新整合和傳統(tǒng)交易方式的改變,便于形成高效產(chǎn)業(yè)鏈,幫助農(nóng)民和合作社獲得農(nóng)產(chǎn)品價值鏈的增值部分;另一方面,促進(jìn)農(nóng)民觀念的更新、拓寬了銷售渠道、為提高經(jīng)濟(jì)效率、增長經(jīng)濟(jì)效益、提升農(nóng)產(chǎn)品品牌影響力、促進(jìn)農(nóng)產(chǎn)品標(biāo)準(zhǔn)的統(tǒng)一等具有重要意義。本文選取上海市郊區(qū)(縣)的360家農(nóng)業(yè)合作社作為研究對象,利用數(shù)據(jù)包絡(luò)分析法評估開展電商的83家合作社農(nóng)產(chǎn)品電子商務(wù)的技術(shù)效率,并在評價結(jié)果的基礎(chǔ)上,構(gòu)造Logistic回歸模型,分析影響效率的主要因素。研究表明:上海農(nóng)村蔬果專業(yè)合作社的電子商務(wù)效率存在一定的規(guī)模效應(yīng),其提高電子商務(wù)效率的主要影響因素為合作社土地規(guī)模適中,總營收和電商銷售的農(nóng)產(chǎn)品收入均應(yīng)相對較高,有可能使消費者使用自提服務(wù),并且銷售的農(nóng)產(chǎn)品富有特色。最后,根據(jù)這些研究結(jié)果,提出了進(jìn)一步促進(jìn)農(nóng)村合作社電商效率的建議。第一章,引言,主要介紹論文的研究背景、意義、內(nèi)容、研究方法與技術(shù)路線、可能的創(chuàng)新和不足。第二章,理論基礎(chǔ)與文獻(xiàn)綜述。介紹了效率理論、效率相關(guān)的經(jīng)濟(jì)理論,并且對本研究的理論依據(jù)Farrell(1957)的效率理論進(jìn)行闡述,接下來對于農(nóng)產(chǎn)品電子商務(wù)、效率評價方法等進(jìn)行國內(nèi)外研究綜述。第三章,農(nóng)業(yè)合作社電子商務(wù)效率評價。介紹數(shù)據(jù)來源、指標(biāo)選取原則,選取的投入、產(chǎn)出指標(biāo)的說明。根據(jù)統(tǒng)計調(diào)查數(shù)據(jù),運用DEA模型對上海市農(nóng)業(yè)合作社的農(nóng)產(chǎn)品電子商務(wù)的效率進(jìn)行評價。第四章,根據(jù)第三章的研究結(jié)果,結(jié)合研究資料,提出假設(shè),選取8個指標(biāo)17個變量,運用Logistic回歸分析法,分析影響農(nóng)業(yè)合作社電子商務(wù)效率的主要因素,驗證假設(shè),得出結(jié)論。第五章,案例分析。選取谷裕蔬果專業(yè)合作社、馬陸葡萄專業(yè)合作社、上海民信桃業(yè)專業(yè)合作社三個典型案例,對合作社的開展電子商務(wù)的現(xiàn)狀、效率及影響因素進(jìn)行比較分析和說明,驗證上文研究的結(jié)論。第六章,基于理論分析,實證分析的結(jié)果,結(jié)合上海市農(nóng)產(chǎn)品電子商務(wù)發(fā)展的實際情況,提出促進(jìn)農(nóng)產(chǎn)品電子商務(wù)發(fā)展的措施。第七章,結(jié)論,總結(jié)本文的主要研究工作,指出不足之處和展望。
[Abstract]:With the popularization of the Internet and the progress of information technology, the e-commerce industry has developed rapidly. In recent years, due to the implementation of the government policy to support agriculture and benefit agriculture, the agricultural technology level has been improved, and the output of agricultural products has been greatly increased. The traditional offline trading model can no longer meet the development needs of the agricultural product market, and the "agricultural Internet" should come into being. In 2016, the first document of the Central Committee continuously focused on agriculture, rural areas and farmers, and proposed to promote the structural reform on the supply side of agriculture. To promote the development of agricultural products electronic commerce, to form a coordinated development of agricultural products online and offline transactions, and a two-way circulation pattern of agricultural products going to cities, agricultural resources and consumer goods. Electronic commerce is used in the field of agriculture. It has solved a series of problems in the circulation of agricultural products and improved the level of agricultural informatization to a certain extent: on the one hand, it has promoted the readjustment of agricultural resources and the change of traditional trading methods so as to facilitate the formation of an efficient industrial chain. On the other hand, to promote the renewal of farmers' concepts and broaden marketing channels, in order to improve economic efficiency, increase economic efficiency and enhance the influence of agricultural product brands, It is of great significance to promote the unification of agricultural products standards. This paper selects 360 agricultural cooperatives in the suburbs (counties) of Shanghai as the research object. Using the data envelopment analysis method to evaluate the technical efficiency of agricultural products electronic commerce in 83 e-commerce cooperatives, and on the basis of the evaluation results, the Logistic regression model is constructed. The study shows that there is a certain scale effect in the e-business efficiency of Shanghai Rural Fruit and vegetable Professional Cooperative, and the main influencing factor to improve the efficiency of E-commerce is the moderate scale of cooperative land. Total revenue and e-commerce sales of agricultural products should both be relatively high, making it possible for consumers to use self-service and sell agricultural products that are characteristic. Finally, according to the results of these studies, The first chapter, introduction, mainly introduces the research background, significance, content, research method and technical route, possible innovation and deficiency. The theoretical basis and literature review. This paper introduces the efficiency theory, efficiency related economic theory, and the theoretical basis of this study Farrell1957) efficiency theory, then for agricultural e-commerce, The efficiency evaluation methods are summarized at home and abroad. Chapter 3, E-commerce efficiency evaluation of agricultural cooperatives. It introduces the data source, the principle of index selection, the description of selected input and output index. This paper uses DEA model to evaluate the efficiency of agricultural products electronic commerce in Shanghai agricultural cooperatives. Chapter 4th, according to the research results of the third chapter, combined with the research data, puts forward the hypothesis, selects 8 indexes and 17 variables, and uses the Logistic regression analysis method. This paper analyzes the main factors that affect the efficiency of E-commerce of agricultural cooperatives, verifies the hypothesis, and draws a conclusion. 5th chapter, case study. Select Guyu professional cooperative of fruits and vegetables, Maru grape specialized cooperative, In this paper, three typical cases of Shanghai Minxin Peach Professional Cooperative are compared and explained, and the current situation, efficiency and influencing factors of the cooperative are compared and explained. The conclusion of the above study is verified in Chapter 6th, based on theoretical analysis. The results of the empirical analysis, combined with the actual situation of the development of agricultural e-commerce in Shanghai, put forward the measures to promote the development of agricultural e-commerce. 7th chapter, the conclusion, summarizes the main research work of this paper, points out the shortcomings and prospects.
【學(xué)位授予單位】：上海海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F323.7;F724.6;F321.42

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