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燃油對(duì)私家車廠商市場策略的影響

發(fā)布時(shí)間:2018-03-11 05:11

  本文選題:燃油 切入點(diǎn):質(zhì)量差異 出處:《數(shù)學(xué)的實(shí)踐與認(rèn)識(shí)》2017年17期  論文類型:期刊論文


【摘要】:從消費(fèi)者效用的角度,通過構(gòu)建微分博弈模型,分析燃油對(duì)私家車廠商市場策略的影響.研究結(jié)果表明:私家車廠商的最優(yōu)動(dòng)態(tài)定價(jià)及廠商的利潤均隨著燃油價(jià)格的上漲,城市交通狀況的惡化以及私家車保有量對(duì)耗油量的影響系數(shù)的增大而不斷下降,并且這些因素對(duì)高質(zhì)量私家車廠商的影響大于對(duì)低質(zhì)量私家車廠商的影響;隨著兩個(gè)廠商生產(chǎn)的私家車之間的質(zhì)量差異不斷增大,這種影響差異不斷增大.
[Abstract]:From the perspective of consumer utility, this paper analyzes the influence of fuel on private car manufacturers' market strategy by constructing a differential game model. The results show that the optimal dynamic pricing of private car manufacturers and the profit of private car manufacturers increase with the increase of fuel prices. The deterioration of urban traffic conditions and the increase of the influence coefficient of private car ownership on fuel consumption, and these factors have more influence on the private car manufacturers of high quality than on the low quality private car manufacturers. As the quality difference between the two manufacturers between the private cars is increasing, the impact is increasing.
【作者單位】: 東北電力大學(xué)建筑工程學(xué)院;西南交通大學(xué)經(jīng)濟(jì)管理學(xué)院;
【分類號(hào)】:F224.32;F426.471;F764.1
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本文編號(hào):1596724

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