本文關鍵詞： 辦公家具 經(jīng)紀業(yè)務 發(fā)展策略 客戶服務體系　出處：《蘭州理工大學》2017年碩士論文　論文類型：學位論文

【摘要】：作為全球經(jīng)濟大國,中國和俄羅斯的經(jīng)濟發(fā)展引起了全世界的矚目。中俄兩國在地理上相互毗鄰,且兩國都有悠久的歷史文化。中國是俄羅斯十分重要的經(jīng)濟合作伙伴,是俄羅斯第一大進口國和第二大出口國,中俄兩國的經(jīng)濟和貿易關系已成為世界經(jīng)濟體系的重要組成部分。如何處理中俄經(jīng)濟和貿易關系中存在的問題,更深入地推進中俄經(jīng)濟貿易關系的發(fā)展,不僅影響中俄兩國的經(jīng)濟發(fā)展,也影響著世界的經(jīng)濟格局�；诖吮尘�,本文為進一步推進中俄經(jīng)貿合作提供相應的對策與建議,提出了推進中國產品貿易與投資一體化,構建中俄經(jīng)貿合作信息平臺,實現(xiàn)中國產品貿易與環(huán)境的協(xié)調發(fā)展以及正確把握中俄經(jīng)貿合作的發(fā)展趨勢的重要性。當前復雜的市場環(huán)境對傳統(tǒng)經(jīng)紀業(yè)務的發(fā)展造成了嚴重的挑戰(zhàn)。在此背景下,經(jīng)紀公司如何提高其核心競爭力,從而留住老客戶,發(fā)展新客戶,提高市場份額和增加營業(yè)利潤,并在競爭激烈的國際市場上保持良好的發(fā)展態(tài)勢成為研究中俄經(jīng)濟和貿易合作的重要課題。論文主要研究俄羅斯辦公家具經(jīng)紀公司在中國市場的發(fā)展現(xiàn)狀以及存在的問題。運用S W O T分析方法,對俄羅斯辦公家具經(jīng)紀公司在中國市場的發(fā)展進行深入探討,并對俄羅斯家具經(jīng)紀公司在中國市場的策略選擇及目標制定提出了相應的建議。提出俄羅斯家具經(jīng)紀公司在營銷和服務過程中,可將服務理論,營銷理論,傳統(tǒng)的4 P s營銷理論以及擴大的7 P s服務營銷理論體系作為指導,并通過提高經(jīng)紀公司服務水平,達到吸納新客戶,擴大服務范圍,提升顧客忠誠度的目的。本文重點對俄羅斯辦公家具經(jīng)紀公司廣泛運用的7 P s服務營銷理論進行了具體分析,旨在于引導俄羅斯辦公家具經(jīng)紀公司重構營銷系統(tǒng),從而提升經(jīng)紀公司的服務能力和市場競爭力。
[Abstract]:As a global economic power, the economic development of China and Russia has attracted worldwide attention. China and Russia are geographically adjacent to each other and both have a long history and culture. China is a very important economic cooperation partner of Russia. It is Russia's largest importer and second largest exporter. The economic and trade relations between China and Russia have become an important part of the world economic system. How to deal with the problems existing in Sino-Russian economic and trade relations? Further promoting the development of Sino-Russian economic and trade relations will not only affect the economic development of China and Russia, but also affect the economic pattern of the world. Based on this background, this paper provides corresponding countermeasures and suggestions for further promoting Sino-Russian economic and trade cooperation. He proposed to promote the integration of China's product trade and investment, and to build an information platform for Sino-Russian economic and trade cooperation. It is important to realize the coordinated development of Chinese product trade and environment and to correctly grasp the development trend of Sino-Russian economic and trade cooperation. The current complex market environment poses serious challenges to the development of traditional brokerage business. How can brokers improve their core competitiveness, thereby retaining old customers, developing new customers, increasing market share and increasing operating profits, And to maintain a good development trend in the competitive international market has become an important subject of Sino-Russian economic and trade cooperation. This paper mainly studies the current situation of the development of Russian office furniture brokerage companies in China market and its storage. Using the S W O T analysis method, The development of Russian office furniture brokerage companies in the Chinese market is discussed in depth. It also puts forward corresponding suggestions on the strategic choice and target formulation of the Russian furniture brokerage company in China, and points out that the Russian furniture brokerage company can use the service theory and marketing theory in the process of marketing and service. Under the guidance of the traditional 4Ps marketing theory and the expanded 7PS service marketing theory system, and through improving the service level of the brokerage company, we can absorb new customers and expand the service range. This paper focuses on the analysis of the 7Ps service marketing theory, which is widely used by the Russian office furniture brokerage company, in order to guide the Russian office furniture brokerage company to reconstruct the marketing system. So as to improve the service capacity of brokerage companies and market competitiveness.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F416.88

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