發(fā)布時(shí)間：2018-02-11 18:07

  本文關(guān)鍵詞： 大數(shù)據(jù) 中山特色農(nóng)產(chǎn)品 精準(zhǔn)營(yíng)銷 體系 策略　出處：《江蘇農(nóng)業(yè)科學(xué)》2017年06期 　論文類型：期刊論文

【摘要】：隨著居民生活水平的提高和移動(dòng)手機(jī)購物的普及,特色農(nóng)產(chǎn)品日益多樣化、優(yōu)質(zhì)化,消費(fèi)者需求也呈現(xiàn)出個(gè)性化、感性化、動(dòng)態(tài)化趨勢(shì)。廣東省中山市特色農(nóng)產(chǎn)品資源豐富、"一鎮(zhèn)一品"已成為當(dāng)?shù)氐牧聋惷?在當(dāng)今崇尚"自然生態(tài)、綠色有機(jī)、健康安全"的消費(fèi)時(shí)代,具有巨大的營(yíng)銷優(yōu)勢(shì);依托國(guó)家各種利好政策的支持,大數(shù)據(jù)的技術(shù)變革必將對(duì)現(xiàn)代農(nóng)業(yè)的營(yíng)銷決策產(chǎn)生重大影響�；趯�(shí)地考察分析了中山市特色農(nóng)產(chǎn)品營(yíng)銷現(xiàn)狀及問題,構(gòu)建基于大數(shù)據(jù)的中山市特色農(nóng)產(chǎn)品精準(zhǔn)營(yíng)銷體系,探討了大數(shù)據(jù)環(huán)境下中山市特色農(nóng)產(chǎn)品電商企業(yè)精準(zhǔn)營(yíng)銷實(shí)施策略,充分利用大數(shù)據(jù)這種新型的信息處理方式,實(shí)現(xiàn)了對(duì)客戶需求和行為的精準(zhǔn)判斷,實(shí)時(shí)提供個(gè)性化的產(chǎn)品和服務(wù),提高交易達(dá)成率和交易規(guī)模,快速提升中山市特色農(nóng)產(chǎn)品的品牌影響力。
[Abstract]:With the improvement of the living standard of residents and the popularization of mobile phone shopping, characteristic agricultural products are increasingly diversified and high-quality, and consumer demand also presents individuation and sensibility. Dynamic trend. Zhongshan City in Guangdong Province is rich in characteristic agricultural products resources, "one town, one product" has become the local bright business card, in today's advocating "natural ecology, green organic, healthy and safe" consumer era, has a huge marketing advantage; Relying on the support of various favorable policies of the country, big data's technological transformation will have a great impact on the marketing decision of modern agriculture. Based on the field investigation, this paper analyzes the present situation and problems of the marketing of characteristic agricultural products in Zhongshan City. Based on big data's accurate marketing system of characteristic agricultural products in Zhongshan City, this paper discusses the implementation strategy of accurate marketing of characteristic agricultural products e-commerce enterprises in Zhongshan City under the environment of big data, and makes full use of the new type of information processing method such as big data. It realizes the accurate judgment of customer demand and behavior, provides personalized products and services in real time, improves the rate and scale of transaction, and promotes the brand influence of characteristic agricultural products in Zhongshan City.
【作者單位】： 中山火炬職業(yè)技術(shù)學(xué)院管理工程系;
【基金】：廣東省中山市社會(huì)公益科技研究項(xiàng)目(編號(hào):2016B2162)
【分類號(hào)】：F323.7

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