本文關(guān)鍵詞：河北梆子現(xiàn)代戲《晚雪》市場運(yùn)作初探　出處：《天津音樂學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 河北梆子現(xiàn)代戲《晚雪》 天津河北梆子劇院 劇目管理 演出市場 市場定位 營銷策略

【摘要】：本論文以河北梆子大型現(xiàn)代戲《晚雪》市場運(yùn)作獲得“五個一工程”獎這一案例作為研究對象。這一課題的研究是在中國河北梆子現(xiàn)代戲市場處于發(fā)展困難,但又正在通過創(chuàng)新走在復(fù)蘇振興路上的背景下,研究具有積極的現(xiàn)實(shí)意義。力爭得出對國內(nèi)同類劇種的劇目市場運(yùn)作有力的理論總結(jié),豐富國內(nèi)河北梆子現(xiàn)代戲市場運(yùn)作規(guī)律的認(rèn)識,對我國河北梆子現(xiàn)代戲在未來的發(fā)展起到促進(jìn)作用。論文從河北梆子現(xiàn)代戲《晚雪》的劇目管理、市場分析及營銷管理、人力資源管理分析河北梆子現(xiàn)代戲《晚雪》發(fā)展中遇到的瓶頸及對策這四個方面展開研究。重點(diǎn)對河北梆子現(xiàn)代戲《晚雪》本體規(guī)律進(jìn)行理論歸納,對作品進(jìn)入市場經(jīng)驗(yàn)進(jìn)行理論歸納。論文的研究方法主要以實(shí)證為主與理論歸納相結(jié)合的模式,運(yùn)用田野工作以及案頭工作相結(jié)合的方法,通過對一手資料的直接研究觀察、學(xué)習(xí)實(shí)踐、采訪相關(guān)人員,分析相關(guān)數(shù)據(jù)、資料文獻(xiàn)的手段,并對資料進(jìn)行梳理歸納、邏輯推理對河北梆子現(xiàn)代戲《晚雪》劇目管理、營銷管理、人力資源管理運(yùn)作現(xiàn)狀進(jìn)行研究,找出其市場運(yùn)營的經(jīng)驗(yàn)。同時筆者運(yùn)用當(dāng)下市場理論及文化產(chǎn)業(yè)的基本原理,通過邏輯推理法、歸納分析法,將理論與實(shí)踐充分相結(jié)合,力爭取得的結(jié)論真實(shí)可靠,有研究價值。依托藝術(shù)管理學(xué)、營銷管理學(xué)、音樂學(xué)、市場管理學(xué)、心理學(xué)等不同學(xué)科知識,尋找相關(guān)的理論支點(diǎn),結(jié)合當(dāng)前傳統(tǒng)戲劇市場發(fā)展?fàn)顩r調(diào)查及相關(guān)知識,在較為深入的調(diào)查收納,邏輯分析上,總結(jié)出河北梆子現(xiàn)代戲《晚雪》的市場運(yùn)作的整體模式。
[Abstract]:This paper takes Hebei Bangzi large modern drama "night market operation" > this case five project award as the research object. The research of this topic is in the development difficulties in the China Hebei Bangzi modern drama market, but it is through the background of innovation in the recovery of the revitalization of the road, has practical significance positive study. To obtain the summary to the domestic drama repertoire of the operation of the market a strong theoretical knowledge to enrich the domestic Hebei Bangzi modern drama of the laws of the market, on China's Hebei Bangzi modern drama to promote development in the future. The management of modern opera Hebei Opera repertoire "late snow >, market analysis and marketing management, human resource management studies encountered bottlenecks and Countermeasures of Hebei Bangzi modern drama < > late snow in the development of these four aspects. The focus of Hebei Bangzi modern drama night snow ontology Rules > < For the theoretical induction of works into the market theory of experience summed up. The main research methods of the paper mainly empirical and theoretical analysis combining mode, using the method of field work and paper work together, through the direct study of the firsthand observation, learning practice, interview relevant personnel, the relevant data analysis, literature the means, and the data were summed up, logical reasoning on modern drama "Hebei opera night > repertoire management, marketing management, operation of the present situation of human resource management, find out the market operation experience. At the same time, the author uses the basic principle of the current market theory and culture industry, through logical reasoning, inductive analysis. The theory and practice of fully combined, and strive to achieve the conclusion is reliable, has the research value. Based on the art management, marketing management, market management, music education, psychology etc. The knowledge of different disciplines, looking for relevant theoretical fulcrum, combined with the investigation of the current situation of the development of traditional drama market and related knowledge, in the survey included in-depth, logical analysis, summed up the overall pattern of Hebei Bangzi modern drama < > night market operation.

【學(xué)位授予單位】：天津音樂學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J825

【相似文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 杜珊珊;河北梆子現(xiàn)代戲《晚雪》市場運(yùn)作初探[D];天津音樂學(xué)院;2017年

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本文編號：1363387