發(fā)布時(shí)間：2017-12-31 12:37

  本文關(guān)鍵詞：價(jià)值鏈整合視角下農(nóng)產(chǎn)品批發(fā)商的“再中介化”研究　出處：《商業(yè)經(jīng)濟(jì)研究》2017年16期 　論文類型：期刊論文

  更多相關(guān)文章： 價(jià)值鏈整合 農(nóng)產(chǎn)品批發(fā)商 零售商 互聯(lián)網(wǎng) 再中介化

【摘要】：互聯(lián)網(wǎng)技術(shù)環(huán)境下,農(nóng)產(chǎn)品批發(fā)商的中介地位受到嚴(yán)重沖擊。由此,本文通過(guò)數(shù)理模型構(gòu)建與逆向歸納法,展開(kāi)對(duì)農(nóng)產(chǎn)品批發(fā)商"再中介化"可行性的研究。通過(guò)研究發(fā)現(xiàn),批發(fā)商以互聯(lián)網(wǎng)技術(shù)為媒介,前向整合零售商價(jià)值鏈,可以彌補(bǔ)零售商價(jià)值鏈中的弱勢(shì)環(huán)節(jié),促使整體價(jià)值創(chuàng)造能力最大化。進(jìn)一步通過(guò)數(shù)值結(jié)果表明,農(nóng)產(chǎn)品批發(fā)商"再中介化",可以提升所有渠道成員的福利水平,增加社會(huì)總剩余,并且增加幅度將隨著整合程度的加深而提高。由此說(shuō)明,農(nóng)產(chǎn)品批發(fā)商"再中介化"合理并具有可行性,并提出實(shí)現(xiàn)農(nóng)產(chǎn)品批發(fā)商"再中介化"的具體措施。
[Abstract]:Under the environment of Internet technology, the intermediary status of agricultural products wholesalers has been seriously affected. Therefore, this paper constructs mathematical model and reverse induction method. Through the research, it is found that wholesalers can make up for the weak link of retailer value chain by using Internet technology as the medium and integrating the retailer value chain forward. Further the numerical results show that the "re-intermediation" of agricultural wholesalers can enhance the welfare level of all channel members and increase the total surplus of society. And the increase range will be increased with the deepening of integration, which shows that the agricultural product wholesaler "reintermediary" is reasonable and feasible, and puts forward the concrete measures to realize the agricultural product wholesaler "reintermediation".
【作者單位】： 河南經(jīng)貿(mào)職業(yè)學(xué)院;
【基金】：河南省科技廳軟科學(xué)研究項(xiàng)目“河南省農(nóng)產(chǎn)品供應(yīng)鏈優(yōu)化對(duì)策研究”(122400430062)
【分類號(hào)】：F323.7
【正文快照】： “再中介化”是指,新網(wǎng)絡(luò)手段替換了傳統(tǒng)中介作用,單位產(chǎn)品零售商所付成本為βD ;批發(fā)商通過(guò)互聯(lián)網(wǎng)前向并在數(shù)字環(huán)境中充當(dāng)新中介角色。而農(nóng)產(chǎn)品批發(fā)商“再中整合零售商價(jià)值鏈D 中,份額變量為 λ(λ∈[0,1]),介化”,是以互聯(lián)網(wǎng)為媒介,將供應(yīng)鏈上下游流通商聚集批發(fā)商每個(gè)產(chǎn)品，

本文編號(hào)：1359840