發(fā)布時(shí)間：2017-12-30 19:36

  本文關(guān)鍵詞：翻轉(zhuǎn)課堂在項(xiàng)目導(dǎo)向課程中的應(yīng)用——以《營(yíng)銷(xiāo)策劃實(shí)務(wù)》課程為例　出處：《中國(guó)市場(chǎng)》2016年40期 　論文類(lèi)型：期刊論文

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【摘要】：為不斷提高項(xiàng)目導(dǎo)向課程的教學(xué)容量和質(zhì)量,在"營(yíng)銷(xiāo)策劃實(shí)務(wù)"課程教學(xué)中,設(shè)計(jì)"兩下兩上"四階段翻轉(zhuǎn)課堂教學(xué)模型,并在促銷(xiāo)策劃、廣告策劃項(xiàng)目單元中組織實(shí)施。實(shí)踐證明:翻轉(zhuǎn)課堂融入項(xiàng)目導(dǎo)向課程,使課程容量明顯增加,教學(xué)的精準(zhǔn)度得到提升,學(xué)生的學(xué)習(xí)主動(dòng)性和積極性、自學(xué)能力、團(tuán)隊(duì)協(xié)作能力、營(yíng)銷(xiāo)項(xiàng)目策劃和組織實(shí)施能力都顯著提高,但也存在不少問(wèn)題,需要根據(jù)學(xué)情、教情、校情,找準(zhǔn)對(duì)策,循序推進(jìn)。
[Abstract]:In order to improve the teaching capacity and quality of the project-oriented course, in the course of "marketing planning practice", the author designs the "two down, two up" and four stages flipping the classroom teaching model, and designs the promotion plan. Practice proves that flipping classroom into project-oriented curriculum can obviously increase curriculum capacity, improve teaching accuracy, and improve students' initiative and enthusiasm in learning. The ability of self-study, team cooperation, marketing project planning and organization and implementation are all improved significantly, but there are also many problems, which need to be based on the situation of learning, teaching, school, finding the right countermeasures, and advancing in sequence.
【作者單位】： 廣州城市職業(yè)學(xué)院;
【基金】：廣東省教育科研“十二五”規(guī)劃項(xiàng)目“基于翻轉(zhuǎn)課堂的項(xiàng)目導(dǎo)向綜合實(shí)踐課程開(kāi)發(fā)與教學(xué)模式改革研究”(項(xiàng)目編號(hào):2013JK251) 廣東省教育教學(xué)成果獎(jiǎng)培育項(xiàng)目“基于校企協(xié)同的《營(yíng)銷(xiāo)策劃實(shí)務(wù)》課程改革與實(shí)施”(項(xiàng)目編號(hào):20141050)
【分類(lèi)號(hào)】：G434;F713.50-4
【正文快照】： 翻轉(zhuǎn)課堂被廣泛關(guān)注源于人們對(duì)教學(xué)質(zhì)量的持續(xù)追求,翻轉(zhuǎn)課堂的教學(xué)實(shí)施,使學(xué)生在課下能夠按照明確的學(xué)習(xí)指以及對(duì)信息技術(shù)發(fā)展的認(rèn)可。國(guó)內(nèi)外理論和實(shí)證研究成果,引,完成相關(guān)基礎(chǔ)知識(shí)學(xué)習(xí)、必要的市場(chǎng)調(diào)研和項(xiàng)目素材的推動(dòng)了翻轉(zhuǎn)課堂教學(xué)模式的發(fā)展,初步驗(yàn)證了翻轉(zhuǎn)課堂在教搜，

本文編號(hào)：1356194