本文關(guān)鍵詞：零售商公平關(guān)切下的生鮮品供應(yīng)鏈協(xié)調(diào)機(jī)制　出處：《系統(tǒng)工程學(xué)報》2017年04期 　論文類型：期刊論文

  更多相關(guān)文章： 生鮮農(nóng)產(chǎn)品 公平關(guān)切 改進(jìn)旁支付自執(zhí)行契約 協(xié)調(diào)機(jī)制

【摘要】：針對供應(yīng)商主導(dǎo)的生鮮農(nóng)產(chǎn)品供應(yīng)鏈中零售商的公平關(guān)切特征,運用Nash討價還價博弈理論構(gòu)建了零售商的公平關(guān)切參照框架,建立了供應(yīng)商和零售商的Stackelberg博弈模型,分析了零售商的公平關(guān)切對生鮮農(nóng)產(chǎn)品供應(yīng)鏈的運作產(chǎn)生的影響,并設(shè)計了基于改進(jìn)旁支付自執(zhí)行契約的協(xié)調(diào)機(jī)制.研究表明:在分散決策下,雖然零售商的公平關(guān)切既不會減輕也不會加劇雙重邊際效應(yīng),但會使供應(yīng)商給其讓渡部分收益,且零售商的公平關(guān)切度和談判能力越強(qiáng),供應(yīng)商讓渡的收益就越多;在執(zhí)行改進(jìn)旁支付自執(zhí)行契約后,供應(yīng)商和零售商能夠在個人理性的分散決策下達(dá)到集中決策時的Pareto均衡解,同時實現(xiàn)決策目標(biāo)的Pareto改進(jìn),且零售商的公平關(guān)切會逐漸增大由供應(yīng)商流向零售商的旁支付.
[Abstract]:For retailers of fresh agricultural products supply chain of the leading suppliers of fairness concerns, construct the frame of reference of retailer equity concerns using Nash bargaining game theory, establishes a Stackelberg game model of supplier and retailer, analyses the influence of retailer equity on fresh agricultural products supply chain operation, and improve the design. Since the implementation of payment coordination mechanism based on contract. The study shows that under decentralized decision-making, although neither reduce the retailer's fairness concerns will not aggravate the double marginal effect, but will make the supplier to the transferring part of the proceeds, and the retailer's fairness concerns degree and negotiation ability is stronger, the supplier delivered more revenue from payment; execute the contract after the execution of improvement by the supplier and the retailer in the individual rational decentralized to centralized decision-making of the Pareto equilibrium At the same time, the Pareto improvement of the decision goal is realized, and the fair concern of the retailer will gradually increase the side payment from the supplier to the retailer.
【作者單位】： 南京航空航天大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國家自然科學(xué)基金資助項目(71171112;71371098)
【分類號】：F323.7
【正文快照】： 1引言隨著人們消費水平的提高,生鮮農(nóng)產(chǎn)品的新鮮度受到人們越來越多的青睞,同時也對生鮮農(nóng)產(chǎn)品的冷鏈運輸環(huán)節(jié)提出了更高的要求.但我國大部分生鮮農(nóng)產(chǎn)品仍在常溫下流通,綜合冷鏈流通率僅為19%,而美、日等發(fā)達(dá)國家的冷鏈流通率達(dá)到85%,其中歐、美、加、日等發(fā)達(dá)國家肉禽冷鏈流

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本文編號：1340512