【摘要】：調(diào)查發(fā)現(xiàn),農(nóng)村居民的媒介使用習(xí)慣直接影響其對(duì)社會(huì)主義核心價(jià)值觀的認(rèn)知。當(dāng)前農(nóng)村居民使用的主要媒介仍是傳統(tǒng)媒體中的電視,然而以手機(jī)和電腦為代表的新媒體在農(nóng)村居民中的使用率正不斷提高。隨著大眾媒介對(duì)社會(huì)主義核心價(jià)值觀傳播力度的增大,多數(shù)農(nóng)村居民已經(jīng)知悉并能夠使用社會(huì)主義核心價(jià)值觀的概念,這或多或少影響到他們的日常行為。由于受制于諸多復(fù)雜因素,總的來(lái)說(shuō),社會(huì)主義核心價(jià)值觀在農(nóng)村的傳播效果仍不理想,有必要通過(guò)強(qiáng)化文化認(rèn)同、改進(jìn)電視傳播、增強(qiáng)網(wǎng)絡(luò)傳播力、創(chuàng)新三級(jí)宣教模式來(lái)提升。
[Abstract]:It is found that the media use habits of rural residents directly affect their cognition of socialist core values. At present, the main medium used by rural residents is still television in traditional media, but the use of new media represented by mobile phones and computers is increasing among rural residents. With the increase of the dissemination of socialist core values by the mass media, most rural residents have known and been able to use the concept of socialist core values, which more or less affects their daily behavior. Due to many complex factors, generally speaking, the communication effect of socialist core values in rural areas is still not ideal, so it is necessary to enhance the cultural identity, improve TV communication, enhance the power of network communication and innovate the three-level propaganda model.
【作者單位】： 湖南師范大學(xué)新聞與傳播學(xué)院;
【基金】：湖南師范大學(xué)社會(huì)主義核心價(jià)值觀研究院開(kāi)放項(xiàng)目“湖南農(nóng)村地區(qū)社會(huì)主義核心價(jià)值觀傳播與影響機(jī)制研究”(2016HX02)
【分類(lèi)號(hào)】：G206;D64
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本文編號(hào)：2499758