道德綁架事件的主流媒體議程設(shè)置研究
發(fā)布時間：2018-10-09 21:15
【摘要】：當(dāng)?shù)赖陆壖苁录l頻出現(xiàn)于人們的視野,社會公眾網(wǎng)絡(luò)圍觀的同時,其實更多的是迷茫和困惑,欲從中尋求道德評價的真諦而往往苦于無解,于是,道德綁架事件往往在網(wǎng)絡(luò)上或者自媒體上持續(xù)發(fā)酵,眾說紛紜,莫衷一是,網(wǎng)友灌水,相互攻訐、謾罵、嘲諷……最終轟然散場。難道道德評價失去了標(biāo)準(zhǔn)?主流媒體該在這一起起道德綁架事件中承擔(dān)起何種責(zé)任?社會主義核心價值觀的培育與實踐難道不應(yīng)體現(xiàn)在這是非曲直的爭辯中?作為政府“咽喉”的主流媒體,在回歸理性和新聞本位的過程中,宣傳報道道德綁架事件必須厘清主流媒體應(yīng)盡的社會責(zé)任,找到為社會服務(wù)的切入點,注重社會參與、社會溝通、社會疏導(dǎo)、社會監(jiān)督,利用媒體議程設(shè)置,尋求解決道德綁架事件的路徑。媒體生態(tài)多樣化、平民化、個性化和交互式的傳播形式,在為道德綁架事件提供新的解決路徑的同時,也產(chǎn)生了新問題。我們不得不探究到底是誰用綁架我們的行為,其目的是什么,又是通過何種手段來實現(xiàn)的。主流媒體通過對道德綁架事件的關(guān)切與回應(yīng),解構(gòu)道德綁架事件的發(fā)生機制,在承擔(dān)建設(shè)社會道德環(huán)境的責(zé)任之上,立足于宣傳社會主義核心價值觀和宣傳中國傳統(tǒng)優(yōu)秀文化。與此同時,創(chuàng)建道德綁架事件中主流媒體傳播動力機制模型,分析主流媒體在輿論傳播中和群眾的雙向互動功能,探尋社會主義核心價值觀在媒體傳播中的流向;對“安徽好人”宣傳報道的受眾反應(yīng)與公民道德環(huán)境建設(shè)的關(guān)聯(lián)性調(diào)查研究,提出主流媒體在構(gòu)建和諧社會、傳播社會主義核心價值觀方面存在的重大問題。通過以上對主流媒體議程設(shè)置的探究,完善道德綁架事件主流媒體議程設(shè)置,構(gòu)建道德綁架事件中主流媒體議程設(shè)置四階段輿論引導(dǎo)模式,加強主流媒體的人文關(guān)懷,促進媒體發(fā)揮應(yīng)有的社會功能,推進主流傳媒議程設(shè)置對社會主義核心價值觀的傳播功能。
[Abstract]:When the incidents of moral kidnapping frequently appear in the sight of people, the social public network onlookers at the same time, in fact, more confusion and confusion, in order to seek the true meaning of moral evaluation and often suffer from the solution, so, Moral kidnapping often continues to ferment on the Internet or from the media. Finally, the scene fell apart. Does the moral evaluation lose its standard? What is the responsibility of the mainstream media in this moral kidnapping? Should not the cultivation and practice of socialist core values be reflected in this argument of right and wrong? As the mainstream media of government "throat", in the process of returning to rationality and news standard, the propaganda and reporting of moral kidnapping must clarify the social responsibility of the mainstream media, find the breakthrough point of serving the society and pay attention to social participation. Social communication, social guidance, social supervision, using media agenda setting, seeking to resolve the path of moral kidnapping. Media ecological diversification, popularization, personalized and interactive forms of communication, while providing a new way to solve the moral kidnapping incident, but also generated new problems. We have to figure out who kidnapped us, what the purpose was, and by what means. Through the concern and response to the moral kidnapping, the mainstream media deconstruct the mechanism of moral kidnapping, on the basis of assuming the responsibility of constructing the social moral environment, based on propagating the socialist core values and the Chinese traditional excellent culture. At the same time, we should establish a dynamic mechanism model of the mainstream media communication in the moral kidnapping event, analyze the two-way interaction function between the mainstream media and the masses, and explore the direction of the socialist core values in the media communication. This paper investigates the relationship between the audience reaction of "good people in Anhui" and the construction of citizen's moral environment, and points out the major problems existing in the mainstream media in constructing a harmonious society and propagating the socialist core values. Through the above research on the mainstream media agenda setting, improve the mainstream media agenda setting of moral kidnapping, construct the four-stage media guiding mode of the mainstream media agenda setting in the moral kidnapping event, and strengthen the humanistic care of the mainstream media. To promote the media to play its due social function and to promote the communication function of the mainstream media agenda to the socialist core values.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D648;G206
本文編號：2260818
[Abstract]:When the incidents of moral kidnapping frequently appear in the sight of people, the social public network onlookers at the same time, in fact, more confusion and confusion, in order to seek the true meaning of moral evaluation and often suffer from the solution, so, Moral kidnapping often continues to ferment on the Internet or from the media. Finally, the scene fell apart. Does the moral evaluation lose its standard? What is the responsibility of the mainstream media in this moral kidnapping? Should not the cultivation and practice of socialist core values be reflected in this argument of right and wrong? As the mainstream media of government "throat", in the process of returning to rationality and news standard, the propaganda and reporting of moral kidnapping must clarify the social responsibility of the mainstream media, find the breakthrough point of serving the society and pay attention to social participation. Social communication, social guidance, social supervision, using media agenda setting, seeking to resolve the path of moral kidnapping. Media ecological diversification, popularization, personalized and interactive forms of communication, while providing a new way to solve the moral kidnapping incident, but also generated new problems. We have to figure out who kidnapped us, what the purpose was, and by what means. Through the concern and response to the moral kidnapping, the mainstream media deconstruct the mechanism of moral kidnapping, on the basis of assuming the responsibility of constructing the social moral environment, based on propagating the socialist core values and the Chinese traditional excellent culture. At the same time, we should establish a dynamic mechanism model of the mainstream media communication in the moral kidnapping event, analyze the two-way interaction function between the mainstream media and the masses, and explore the direction of the socialist core values in the media communication. This paper investigates the relationship between the audience reaction of "good people in Anhui" and the construction of citizen's moral environment, and points out the major problems existing in the mainstream media in constructing a harmonious society and propagating the socialist core values. Through the above research on the mainstream media agenda setting, improve the mainstream media agenda setting of moral kidnapping, construct the four-stage media guiding mode of the mainstream media agenda setting in the moral kidnapping event, and strengthen the humanistic care of the mainstream media. To promote the media to play its due social function and to promote the communication function of the mainstream media agenda to the socialist core values.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D648;G206
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