發(fā)布時(shí)間：2018-03-17 12:48

  本文選題：自媒體　切入點(diǎn)：思想政治教育說(shuō)服力　出處：《東北師范大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著自媒體時(shí)代的迅速蔓延與不斷創(chuàng)新,其“零門(mén)檻”、多元化、平等性等傳播方式深刻的影響著人們的思維與生活。在這一環(huán)境中,西方國(guó)家將其意識(shí)形態(tài)與價(jià)值觀念的肆意傳播使社會(huì)輿論導(dǎo)向更加困難,也使思想政治教育內(nèi)容的真實(shí)性與科學(xué)性遭到了強(qiáng)烈的質(zhì)疑,因此,如果思想政治教育不能夠有效掌握自媒體的運(yùn)行規(guī)律并合理運(yùn)用,就只能自我邊緣化。那么,在自媒體的時(shí)代背景中,思想政治教育如何影響并說(shuō)服廣大社會(huì)成員?思想政治教育如何在眾多挑戰(zhàn)與沖擊下增強(qiáng)對(duì)現(xiàn)實(shí)問(wèn)題的解釋力和說(shuō)服力,推動(dòng)思想政治教育“發(fā)出中國(guó)聲音、唱好中國(guó)故事”等成為了思想政治教育學(xué)科發(fā)展與思想政治實(shí)踐工作中亟待解決的重要問(wèn)題。基于這一考慮,本研究運(yùn)用文獻(xiàn)研究法,結(jié)合了傳媒學(xué)、社會(huì)學(xué)等哲學(xué)社會(huì)科學(xué)研究方法,剖析思想政治教育說(shuō)服力的基本內(nèi)涵以及在自媒體時(shí)代的特殊形態(tài),對(duì)自媒體時(shí)代思想政治教育的說(shuō)服過(guò)程及過(guò)程中的說(shuō)服機(jī)理進(jìn)行了簡(jiǎn)要分析,并依據(jù)自媒體時(shí)代思想政治教育所面臨的切實(shí)挑戰(zhàn)提出了相應(yīng)的提升策略。據(jù)此,文章設(shè)計(jì)了四個(gè)基本部分。第一部分重在解決自媒體時(shí)代思想政治教育說(shuō)服力的基本理論命題。首先,對(duì)這一命題中涉及到的重要概念“自媒體時(shí)代”及“說(shuō)服”問(wèn)題進(jìn)行了理論闡釋,其次,探討了思想政治教育說(shuō)服力的基本內(nèi)涵及在自媒體時(shí)代中所呈現(xiàn)出的衍生特點(diǎn),最后,對(duì)思想政治教育說(shuō)服力的結(jié)構(gòu)形態(tài)以及在自媒體時(shí)代背景中所衍生出的再生形態(tài)進(jìn)行了理論分析。第二部分重在剖析自媒體時(shí)代思想政治教育說(shuō)服的“三維過(guò)程”。即根據(jù)思想政治教育的說(shuō)服邏輯,將自媒體時(shí)代思想政治教育說(shuō)服過(guò)程分為三個(gè)子過(guò)程:個(gè)體說(shuō)服過(guò)程、群體說(shuō)服過(guò)程及社會(huì)說(shuō)服過(guò)程。在個(gè)體維度上,側(cè)重于探討個(gè)體說(shuō)服過(guò)程的構(gòu)成要素及作用方式;在群體維度上,側(cè)重于探討群體說(shuō)服何以可能及作用機(jī)理;在社會(huì)維度上,側(cè)重于從價(jià)值觀傳播與說(shuō)服的角度分析社會(huì)說(shuō)服的系統(tǒng)過(guò)程。第三部分重在研判自媒體時(shí)代思想政治教育說(shuō)服力的現(xiàn)實(shí)挑戰(zhàn)。從思想政治教育說(shuō)服力的基本定義及自媒體時(shí)代思想政治教育說(shuō)服的“三維過(guò)程”出發(fā),分析說(shuō)服者、說(shuō)服內(nèi)容與說(shuō)服過(guò)程三個(gè)維度在自媒體時(shí)代所面臨的現(xiàn)實(shí)沖擊。第四部分重在解決自媒體時(shí)代思想政治教育說(shuō)服力的提升理路。提出要在自媒體時(shí)代提高思想政治教育說(shuō)服力,就要確立科學(xué)思維、完善內(nèi)在運(yùn)作方式,并構(gòu)建相應(yīng)的支撐體系。
[Abstract]:With the rapid spread and continuous innovation of the era of self-media, its "zero threshold", diversification, equality and other means of communication have a profound impact on people's thinking and life. The wanton dissemination of ideology and values in western countries makes it more difficult to guide public opinion, and makes the authenticity and scientific nature of ideological and political education content seriously questioned. If ideological and political education can not effectively grasp the operation of the media and use it reasonably, it can only marginalize itself. Then, in the context of the era of self-media, how can ideological and political education influence and convince the majority of social members? How to strengthen the explanation and persuasion of practical problems under the challenge and impact of ideological and political education, and how to promote ideological and political education to "issue a Chinese voice", Singing a good Chinese story has become an important issue in the development of the subject of ideological and political education and in the practice of ideological and political work. Based on this consideration, this study uses the method of literature research and combines the study of media. The research methods of philosophy and social sciences such as sociology, the analysis of the basic connotation of persuasion in ideological and political education and the special form in the era of self-media, This paper briefly analyzes the process and mechanism of persuasion of ideological and political education in the era of self-media, and puts forward corresponding promotion strategies according to the practical challenges faced by ideological and political education in the era of self-media. This paper designs four basic parts. The first part focuses on solving the basic theoretical propositions of persuasion of ideological and political education in the era of the media. In this paper, the important concepts involved in this proposition, "self-media age" and "persuasion", are explained theoretically. Secondly, the basic connotation of persuasion in ideological and political education and its derivative characteristics in the era of self-media are discussed. This paper makes a theoretical analysis of the structural form of persuasive power of ideological and political education and the regenerative form derived from the background of the media age. The second part focuses on the analysis of the "three-dimensional process" of persuasion in ideological and political education in the era of the media. "... according to the logic of persuasion in ideological and political education, The process of ideological and political education persuasion in the media era is divided into three sub-processes: individual persuasion process, group persuasion process and social persuasion process. On the group dimension, it focuses on how group persuasion is possible and its mechanism of action, and on the social dimension, The third part focuses on studying the realistic challenge of persuasion in ideological and political education in the media era. The basic definition of persuasion in ideological and political education is given to the basic definition of persuasion in ideological and political education. And from the "three-dimensional process" of ideological and political education persuasion in the media age, Analyze the persuader, The realistic impact of the three dimensions of persuasion and persuasion in the era of self-media. 4th is to solve the problem of how to enhance the persuasion of ideological and political education in the era of self-media, and to improve the persuasion of ideological and political education in the era of self-media. Must establish the scientific thought, consummates the internal operation way, and constructs the corresponding support system.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：D64

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