本文選題：媒體融合 + 馬克思主義大眾化�。� 參考：《新疆大學(xué)》2016年博士論文

【摘要】：隨著信息網(wǎng)絡(luò)科學(xué)技術(shù)的迅速發(fā)展,傳統(tǒng)媒體和新興媒體的融合成為媒體發(fā)展的大勢(shì)。“媒體融合”是信息傳輸通道多元化運(yùn)作下的新模式,其發(fā)展導(dǎo)致信息終端的復(fù)合性,復(fù)合型新興媒體迅速增加和普及,自媒體的普及既成為媒體融合發(fā)展的結(jié)果,也同時(shí)成為繼續(xù)深化媒體融合的手段。傳統(tǒng)媒體的單一傳播平臺(tái)顯現(xiàn)出單一性和狹隘性,原本處于輿論引領(lǐng)地位的傳統(tǒng)媒體在新的信息環(huán)境中逐漸式微。本文將在媒體融合發(fā)展背景下,以社會(huì)發(fā)展全局化思維,在以往研究成果的基礎(chǔ)上進(jìn)一步深入,試圖在媒體融合趨勢(shì)下找尋一條更優(yōu)化路徑進(jìn)行馬克思主義大眾化傳播,保持黨的指導(dǎo)思想在社會(huì)發(fā)展中的引導(dǎo)作用和主導(dǎo)意識(shí)形態(tài)陣地地位。媒體融合使大眾傳播的渠道和空間得到了拓展,使傳播者由固定群體轉(zhuǎn)向自由群體,使傳播內(nèi)容由相對(duì)簡單變?yōu)閺?fù)雜多樣,也使傳播效果由可控轉(zhuǎn)向不可控。這些變化使得馬克思主義大眾化傳播在實(shí)效性上受到很大程度的影響,要求馬克思主義大眾化傳播隨之做出適當(dāng)調(diào)整,如何化媒體融合對(duì)于馬克思主義大眾化傳播的挑戰(zhàn)為機(jī)遇成為馬克思主義大眾化傳播的重要研究課題。雖然媒體融合使馬克思主義大眾化傳播面臨著傳播效果在一定程度上被分散、傳播者責(zé)任被分散等方面的挑戰(zhàn),但同時(shí)也獲得更廣泛覆蓋面上的受眾、更豐富的傳播渠道和更靈活的傳播手段。根據(jù)媒體融合環(huán)境的新特點(diǎn),馬克思主義大眾化傳播要遵照以馬克思主義傳播觀為指導(dǎo)、以社會(huì)發(fā)展實(shí)際為參照、以傳播規(guī)律為依據(jù)的傳播實(shí)踐原則,分層次設(shè)計(jì)馬克思主義大眾化傳播的內(nèi)容、分領(lǐng)域采取靈活的馬克思主義大眾化傳播方式,強(qiáng)化傳播主體間的協(xié)同配合,構(gòu)建媒體融合背景下馬克思主義大眾化傳播過程的理想模式。在馬克思主義大眾化傳播中,要發(fā)揮傳統(tǒng)媒體在媒體融合中的主流輿論引導(dǎo)作用,堅(jiān)持黨管媒體的原則,以主流媒體為主導(dǎo),凈化傳媒內(nèi)容市場(chǎng),擴(kuò)大新媒體在媒體融合中潛移默化的滲透作用,以各種豐富的形式和內(nèi)容為載體,用馬克思主義理論解答現(xiàn)實(shí)社會(huì)發(fā)展中產(chǎn)生的問題,重視大眾傳播的隱性傳播方式和娛樂功能,重視傳播效果的反饋,研究受眾接受心理,增強(qiáng)媒體、受眾互動(dòng)水平,提高處理應(yīng)急事件、化解負(fù)面輿情的能力和解決實(shí)際問題能力。構(gòu)建媒體融合環(huán)境中馬克思主義大眾化傳播的標(biāo)準(zhǔn)和以效果層次為標(biāo)準(zhǔn)的馬克思主義大眾化傳播評(píng)價(jià)體系,以實(shí)現(xiàn)受眾心理上有意后注意層面上的內(nèi)化轉(zhuǎn)化為外化形成自覺行為為馬克思主義大眾化傳播實(shí)現(xiàn)的標(biāo)準(zhǔn)。論文以媒體融合發(fā)展為社會(huì)環(huán)境依托和時(shí)代發(fā)展背景,將焦點(diǎn)聚集于馬克思主義大眾化傳播的內(nèi)容研究、傳播理念研究和傳播方式研究,以傳播學(xué)理論為輔,較少涉及傳播過程中的具體技術(shù)性手段,想要解決的實(shí)質(zhì)問題是媒體融合進(jìn)程中傳播者灌輸方式、理念的革新、轉(zhuǎn)型、探索,分析媒體融合背景下馬克思主義大眾化傳播的現(xiàn)實(shí)意蘊(yùn)和旨?xì)w。
[Abstract]:With the rapid development of information network science and technology, the integration of traditional media and new media has become the trend of media development. "Media convergence" is a new mode under the diversified operation of the information transmission channel. Its development leads to the complex of information terminals, and the complex and emerging media are rapidly increasing and popularized. The popularity of the media has become a media blend. The result of the development has also become a means to continue to deepen the media integration. The single media platform of traditional media shows a single and narrow nature, and the traditional media, which is originally in the position of public opinion, gradually diminished in the new information environment. On the basis of the results, we try to find a more optimized path under the trend of media integration to carry out the popularization of Marx doctrine, keep the guiding role of the guiding ideology of the party in the social development and the position of the leading ideological position. The shift of the content of the fixed group to the free group makes the communication content changed from relatively simple to complex and diverse, and also makes the effect of communication from controllable to uncontrollable. These changes make the popularization of Marx's popularization greatly influenced by the actual effect. It requires that the popular spread and broadcast of Marx doctrine should be adjusted properly, and how to convert the media to the integration of the media. The challenge of the popularization of Marx's doctrine has become an important research topic for the popularization of Marx doctrine. Although the media convergence makes the popularization of Marx's popularization face the challenge of spread effect to a certain extent and disseminator's responsibility, but also to the wider coverage of the subject. According to the new characteristics of the media integration environment, the mass dissemination of Marx doctrine should follow the principles of the spread practice on the basis of the social development practice and the law of communication on the basis of the new characteristics of the media integration environment, and design the interior of the spread of the Marx doctrine at a different level. The ideal mode of the popularization of Marx doctrine under the background of media integration is to be strengthened by the flexible Marx doctrine popularization mode, and the ideal mode of the popularization of Marx doctrine under the background of media convergence. In the popularization of Marx's doctrine, the mainstream public opinion guiding role of traditional media in the media integration should be played and the party's management should be held The principle of the media, taking the mainstream media as the dominant, purify the media content market and expand the infiltrating role of the new media in the media integration, with various forms and contents as the carrier, and the Marx theory to solve the problems produced in the development of the real society, attach importance to the recessive communication mode and entertainment function of the mass communication, and attach importance to the public communication. The feedback of the effect of communication, the study of the audience acceptance of psychology, the enhancement of the media, the audience interaction level, the improvement of the handling of emergency events, the ability to resolve the negative public opinion and the ability to solve practical problems. The standards for the popularization of Marx doctrine in the media integration environment and the evaluation system of the popular spread of Marx doctrine with the level of effect as the standard, In order to realize the internalization of the audience's psychological attention, the internalization should be transformed into Externalization to form the standard of realizing the popularization of Marx's doctrine. The paper focuses on the content research of the mass dissemination of Marx doctrine with the development of media integration as the support of the social environment and the background of the development of the times, and the research and transmission of the communication concept. The research of sowing method, supplemented by the theory of communication, seldom involves specific technical means in the process of communication. The essential problems to be solved are the way of instillation in the media fusion process, the innovation of the idea, the transformation, the exploration, and the analysis of the realistic meaning and purpose of the mass dissemination of Marx's doctrine under the background of media integration.

【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2016
【分類號(hào)】：D61;G206
，

本文編號(hào)：1804700