本文選題：湖南省　切入點：政務(wù)微信　出處：《湘潭大學(xué)》2017年碩士論文

【摘要】：2012年8月正式上線的微信公眾平臺,分為服務(wù)號、訂閱號和企業(yè)號。政府一般使用服務(wù)號和訂閱號向公眾公開政務(wù)信息、提供政務(wù)服務(wù)等。公眾通過政務(wù)微信可以對政府進行網(wǎng)絡(luò)問政、行使監(jiān)督職能等。政務(wù)微信因其有權(quán)威的運營主體、可靠的內(nèi)容建設(shè)、私密的互動交流以及精準(zhǔn)的信息傳播四大特性,使得政務(wù)微信的發(fā)展勢頭非常強勁。除此之外,政務(wù)微信還有政務(wù)公開、網(wǎng)絡(luò)問政;服務(wù)民生,塑造形象;應(yīng)急管理,輿情應(yīng)對;社會監(jiān)督等社會功能。政務(wù)微信的自身特性以及社會功能相結(jié)合,使得政務(wù)微信一經(jīng)問世,便迅猛發(fā)展起來,為政府和公眾提供了一個良好的交流互動平臺。在黨中央和國務(wù)院的號召下,四年多以來湖南省各級黨政機關(guān)、企事業(yè)單位大部分都開通了政務(wù)微信。但總體來說,湖南省政務(wù)微信的發(fā)展還不夠成熟與完善,加快對湖南省政務(wù)微信研究迫在眉睫。筆者主要采用案例分析方法和對比分析方法,選取了湖南省內(nèi)三個較為典型的政務(wù)微信作為研究對象,隨機抽取這三個政務(wù)微信在兩個月周期內(nèi)推送的所有消息作為樣本,從服務(wù)指數(shù)、傳播指數(shù)、互動指數(shù)三個方面展開分析研究。分析得出目前湖南省政務(wù)微信存在重開發(fā)輕服務(wù),目標(biāo)定位模糊、推送內(nèi)容乏味,形式運用單一、反饋慢互動少,輿論引導(dǎo)不足、準(zhǔn)入門檻低,管理體制不健全、政務(wù)微信搜索查找不夠快捷等問題。隨后針對存在的問題尋根究源查找其背后的原因,主要存在管理人員服務(wù)意識落后、管理不規(guī)范、配套資源不完善以及宣傳不到位等四方面原因。通過借鑒其他政務(wù)微信建設(shè)水平較高的省份的相關(guān)經(jīng)驗,同時結(jié)合本省政務(wù)微信發(fā)展自身的特點,提出提高用戶意識與服務(wù)質(zhì)量、強化內(nèi)容定位精準(zhǔn)化程度、建立有效的互動溝通機制、完善管理機制等對策以促進我省政務(wù)微信的發(fā)展。
[Abstract]:August 2012 officially launched the WeChat public platform, divided into Service account, Subscription account and enterprise number.The government generally uses Service account and Subscription account to open government information to the public and provide government services.Through the government WeChat, the public can carry on the network to the government, exercise the supervision function and so on.Government WeChat has four characteristics: authoritative operation subject, reliable content construction, private interactive communication and accurate information dissemination, which makes the development momentum of government WeChat very strong.In addition, the government WeChat also has the government affairs open, the network asks politics; serves the people's livelihood, molds the image, the emergency management, the public opinion response, the social supervision and so on social function.With the combination of its own characteristics and social functions, government WeChat has developed rapidly and provided a good platform for communication and interaction between the government and the public.At the call of the CPC Central Committee and the State Council, most of the party and government organs, enterprises and institutions in Hunan Province have opened government affairs WeChat for more than four years.But generally speaking, the development of Hunan government WeChat is not mature and perfect, so it is urgent to speed up the research of Hunan government WeChat.The author mainly adopts the case analysis method and the contrast analysis method, selects three relatively typical government affairs WeChat in Hunan Province as the research object, randomly selects all the information which these three government affairs WeChat push in two months cycle as the sample,From the service index, communication index, interactive index three aspects of analysis and research.The analysis shows that Hunan government WeChat has the following characteristics: heavy development and light service, vague target orientation, boring push content, single form, less feedback and interaction, insufficient public opinion guidance, low entry threshold and imperfect management system.Government WeChat search search is not fast enough and so on.Then to find the root of the existing problems to find the reasons behind, there are four main reasons: the service consciousness of the managers is backward, the management is not standardized, the matching resources are not perfect, and the propaganda is not in place.By learning from the relevant experiences of other provinces with high level of government WeChat construction, and combining the characteristics of the development of the provincial government WeChat, this paper proposes to improve the awareness of users and service quality, and to strengthen the degree of content positioning and precision.Establish effective interactive communication mechanism, perfect management mechanism and other countermeasures to promote the development of WeChat.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D63

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