本文關(guān)鍵詞：網(wǎng)絡(luò)平臺用戶創(chuàng)業(yè)能力、行為及績效關(guān)系研究：網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)特征調(diào)節(jié)作用　出處：《浙江工商大學(xué)》2017年博士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 平臺領(lǐng)導(dǎo) 網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo) 用戶創(chuàng)業(yè) 創(chuàng)業(yè)能力 創(chuàng)業(yè)行為 創(chuàng)業(yè)績效

【摘要】：隨著“互聯(lián)網(wǎng)+”多屏全網(wǎng)跨平臺的滲透,網(wǎng)絡(luò)平臺經(jīng)濟(jì)日益繁榮。平臺經(jīng)濟(jì)已成為了二十一世紀(jì)新的經(jīng)濟(jì)模式。繁榮的平臺經(jīng)濟(jì)催生了一批批網(wǎng)絡(luò)經(jīng)濟(jì)平臺。這些網(wǎng)絡(luò)經(jīng)濟(jì)平臺在彼此互爭雄長的競爭中實現(xiàn)自我的更新?lián)Q代,在彼此相待而成的關(guān)系中推動社會的日新月異。在這個過程中,一些平臺逐漸從單平臺向多平臺共生的生態(tài)群演變,平臺自身也從內(nèi)部組織向平臺領(lǐng)導(dǎo)的網(wǎng)絡(luò)組織演化,成為具有人格化特質(zhì)的平臺領(lǐng)導(dǎo)。在“大眾創(chuàng)業(yè)萬眾創(chuàng)新”的戰(zhàn)略驅(qū)動下,這些網(wǎng)絡(luò)經(jīng)濟(jì)平臺領(lǐng)導(dǎo)突顯了創(chuàng)業(yè)創(chuàng)新特性,協(xié)同雙邊市場用戶、開發(fā)市場用戶主體,實施創(chuàng)業(yè)行為。在這樣的現(xiàn)實背景下,越來越多的社會主體,包括創(chuàng)業(yè)稟賦資源稀缺的“草根階層”也開始選擇基于平臺領(lǐng)導(dǎo)的協(xié)同創(chuàng)業(yè)。他們中的很多人“赤手空拳”,卻在網(wǎng)絡(luò)平臺創(chuàng)業(yè)中成為了“創(chuàng)一代”。在這個過程中,雖然創(chuàng)業(yè)者們對之趨之若鶩,但創(chuàng)業(yè)的結(jié)果并非人人得償所愿,創(chuàng)業(yè)者的命運判若云泥。有些創(chuàng)業(yè)者可以賺得盆滿缽盈,有些創(chuàng)業(yè)者則是血本無歸。而且這種差距在近幾年越發(fā)明顯。是什么原因?qū)е聞?chuàng)業(yè)者間如此巨大的績效差異?基于網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)的用戶創(chuàng)業(yè)績效的影響因素有哪些?用戶協(xié)同創(chuàng)業(yè)行為又有哪些模式?這是當(dāng)前擺在我們面前的一個重要研究課題。本研究依據(jù)“能力——情境(調(diào)節(jié))——行為(中介)——績效”的CCBP研究框架,以電子商務(wù)平臺為實證研究對象,圍繞“基于網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)特征調(diào)節(jié)作用的用戶創(chuàng)業(yè)能力、行為及績效關(guān)系研究”命題,開展了系列相關(guān)研究。這些研究依次探究了以下四個問題:網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)特征有哪些?用戶創(chuàng)業(yè)能力、行為及績效間的影響關(guān)系如何?網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)特征有無調(diào)節(jié)效應(yīng)?基于網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)的用戶協(xié)同創(chuàng)業(yè)行為又有哪些機(jī)制和模式?通過逐層深入研究,得到以下結(jié)論:首先,通過扎根理論的研究方法,探索并構(gòu)建了網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)四維特征模型及其測度量表,具體包括權(quán)力特征、資源特征、開放創(chuàng)新特征及可持續(xù)發(fā)展動力特征。權(quán)力特征作為平臺領(lǐng)導(dǎo)的一類特征,發(fā)揮著核心作用,具體體現(xiàn)為規(guī)則設(shè)計、監(jiān)督等外顯特征;資源特征作為平臺領(lǐng)導(dǎo)的二類特征,包含用戶資源、技術(shù)資源、信息資源及品牌資源4個外顯特征;開放創(chuàng)新特征作為平臺領(lǐng)導(dǎo)的二類特征,包含開放性、資源創(chuàng)新及共享等可觀察特征;可持續(xù)發(fā)展動力特征作為評估平臺領(lǐng)導(dǎo)未來發(fā)展?jié)摿Φ闹笜?biāo),包含互動性、平臺商業(yè)價值、創(chuàng)新機(jī)制等外顯特征。其次,建構(gòu)并驗證了“網(wǎng)絡(luò)平臺用戶創(chuàng)業(yè)能力——創(chuàng)業(yè)行為——創(chuàng)業(yè)績效”的影響關(guān)系模型。研究者通過對義烏、杭州、廣州、山東、江蘇區(qū)域的多平臺多主體實證調(diào)查,證實了用戶創(chuàng)業(yè)機(jī)會能力、管理能力、技術(shù)能力及可持續(xù)能力對創(chuàng)業(yè)績效有正向影響作用;創(chuàng)業(yè)機(jī)會能力、管理能力、技術(shù)能力及可持續(xù)能力對創(chuàng)業(yè)準(zhǔn)備行為、創(chuàng)業(yè)執(zhí)行行為都會產(chǎn)生正向作用;創(chuàng)業(yè)準(zhǔn)備行為、創(chuàng)業(yè)執(zhí)行行為對創(chuàng)業(yè)績效也會產(chǎn)生比較顯著的正向作用。除此之外,作為中介變量的創(chuàng)業(yè)準(zhǔn)備行為對創(chuàng)業(yè)執(zhí)行行為也有正向作用。第三,網(wǎng)絡(luò)平臺用戶創(chuàng)業(yè)行為(創(chuàng)業(yè)準(zhǔn)備行為、創(chuàng)業(yè)執(zhí)行行為)在用戶創(chuàng)業(yè)能力作用于創(chuàng)業(yè)績效的過程中起中介作用。研究者運用Bootstrapping法分析創(chuàng)業(yè)行為中介效應(yīng),研究結(jié)果證實了存在兩方面的中介效應(yīng)。一是用戶創(chuàng)業(yè)準(zhǔn)備行為的中介效應(yīng):它在創(chuàng)業(yè)機(jī)會能力、管理能力、技術(shù)能力、可持續(xù)發(fā)展能力與創(chuàng)業(yè)執(zhí)行行為間起中介作用,也在創(chuàng)業(yè)機(jī)會能力、管理能力、技術(shù)能力、可持續(xù)發(fā)展能力與創(chuàng)業(yè)績效間起中介作用。二是用戶創(chuàng)業(yè)執(zhí)行行為的中介效應(yīng):它在創(chuàng)業(yè)機(jī)會能力、管理能力、技術(shù)能力、可持續(xù)發(fā)展能力與創(chuàng)業(yè)績效間起中介作用,但其中介效應(yīng)值整體低于創(chuàng)業(yè)準(zhǔn)備行為的中介效用值。第四,作為情境因素而存在的網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)特征,對網(wǎng)絡(luò)平臺用戶創(chuàng)業(yè)能力與創(chuàng)業(yè)行為間的影響關(guān)系起部分調(diào)節(jié)作用。研究者通過階層回歸分析,證實了其部分調(diào)節(jié)效應(yīng)。一是權(quán)力特征在創(chuàng)業(yè)機(jī)會能力、創(chuàng)業(yè)可持續(xù)能力與創(chuàng)業(yè)準(zhǔn)備行為間的影響關(guān)系中起調(diào)節(jié)作用,同時它也會在創(chuàng)業(yè)機(jī)會能力、創(chuàng)業(yè)技術(shù)能力與創(chuàng)業(yè)執(zhí)行行為間的影響關(guān)系中起調(diào)節(jié)作用。二是資源特征會在創(chuàng)業(yè)機(jī)會能力、創(chuàng)業(yè)技術(shù)能力、創(chuàng)業(yè)可持續(xù)能力與創(chuàng)業(yè)準(zhǔn)備行為間的影響關(guān)系中起調(diào)節(jié)作用,它也會在創(chuàng)業(yè)管理能力、創(chuàng)業(yè)技術(shù)能力與創(chuàng)業(yè)執(zhí)行能力的影響關(guān)系中起調(diào)節(jié)作用。三是開放創(chuàng)新特征在創(chuàng)業(yè)機(jī)會能力、創(chuàng)業(yè)技術(shù)能力與創(chuàng)業(yè)準(zhǔn)備行為或創(chuàng)業(yè)執(zhí)行行為間的影響關(guān)系中都會起到不同程度的調(diào)節(jié)作用。四是可持續(xù)發(fā)展動力特征在創(chuàng)業(yè)機(jī)會能力、創(chuàng)業(yè)可持續(xù)能力與創(chuàng)業(yè)準(zhǔn)備行為或創(chuàng)業(yè)執(zhí)行行為間的影響關(guān)系中起調(diào)節(jié)作用。其中,在創(chuàng)業(yè)可持續(xù)能力與創(chuàng)業(yè)執(zhí)行行為的影響關(guān)系中,它的調(diào)節(jié)效應(yīng)更為顯著。第五,基于網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)的用戶協(xié)同創(chuàng)業(yè)依托的是多主體嵌入及開放創(chuàng)新的非線性互動機(jī)制,創(chuàng)業(yè)行為嵌入路徑為平臺開發(fā)嵌入及雙邊市場嵌入,創(chuàng)業(yè)運行載體為開放創(chuàng)新的子平臺生態(tài)群,創(chuàng)業(yè)行為模式多為多屬性用戶的多線性創(chuàng)業(yè)。本文的創(chuàng)新之處在于其研究對象及內(nèi)容。在研究對象上,本研究聚焦于網(wǎng)絡(luò)平臺用戶創(chuàng)業(yè)。在當(dāng)前方興未艾的平臺創(chuàng)業(yè)實踐與相對貧乏的平臺用戶創(chuàng)業(yè)理論研究形成鮮明對比的時代背景下,這一研究命題具有較強(qiáng)的創(chuàng)新性及現(xiàn)實意義。在研究內(nèi)容上,其創(chuàng)新之處在于:一是基于扎根理論,創(chuàng)新性地構(gòu)建了網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)的特征模型及測度量表,豐富了平臺理論研究體系;二是通過比較規(guī)范的實證研究,構(gòu)建了“能力——情境——行為——績效”的CCBP理論模型,拓展了創(chuàng)業(yè)理論研究模型;三是作為本文的擴(kuò)展研究,研究者以嵌入式開放創(chuàng)新視角,分析了基于網(wǎng)絡(luò)創(chuàng)業(yè)型平臺領(lǐng)導(dǎo)的用戶協(xié)同創(chuàng)業(yè)行為,從而比較全面、系統(tǒng)地分析了平臺用戶創(chuàng)業(yè)機(jī)制、載體及模式,推進(jìn)平臺用戶創(chuàng)業(yè)研究體系的構(gòu)建。
[Abstract]:With the penetration of "Internet plus" multi screen network cross platform, network platform. The platform of economic booming economy has become the new economic model. In twenty-first Century the economic boom platform spawned a batch of network economy platform. The platform of network economy in competitive self renewal to fight each other to fight for leadership or hegemony, promote social the relationship between each other and change rapidly in the process. In this process, some platforms gradually from single to multi platform platform symbiotic ecological group evolution, the platform itself is from the internal to the platform led the evolution of network organization, become the phenonmena of platform leadership. In "driving public strategic entrepreneurship innovation" under the platform of network economy highlights the characteristics of entrepreneurial leadership, collaborative development of bilateral market users, market main users, the implementation of entrepreneurial behavior. In this reality background, More and more social subjects, including entrepreneurship resources scarce "grassroots" began to choose a collaborative business platform based on leadership. Many of them "bare-handed", but in the network platform business became a generation. In this process, although the entrepreneurs of the flock, but business results not everyone wishes entrepreneurs fate. Some poles apart entrepreneurs can earn windfall profits, some entrepreneurs are down the drain. But this gap is more obvious in recent years. What is the reason for such a great performance among entrepreneurs difference? Factors influencing user entrepreneurial performance entrepreneurial network based on the platform of leadership have? What are the user cooperative entrepreneurial behavior mode? This is currently placed in an important research topic in front of us. On the basis of "competence situation (transfer Festival) - (intermediary) CCBP behavior research framework of performance ", to e-commerce platform as the research object, around the" user role of Network Entrepreneurship entrepreneurial leadership platform based on the characteristics of proposition of "relationship between behavior and performance, to carry out a series of related research. These studies explore the following four questions in turn what are the leadership characteristics of entrepreneurial network platform users? Entrepreneurial ability, how to influence the relationship between leadership behavior and performance characteristics of the network business platform? No moderating effect? Based on Collaborative Network Entrepreneurship entrepreneurial leadership platform users and what mechanism and mode? By in-depth research, obtained the following conclusions: first of all, by using the method of grounded theory, explore and construct the leadership characteristics of entrepreneurial network platform four-dimensional model and measurement scales, including power characteristics, characteristics of resources, open The characteristics of innovation and sustainable development. The dynamic characteristic features of power as a kind of characteristic of platform leadership, plays a central role in the design embodied in the rules, supervision of explicit characteristics; resource characteristics as the characteristics of two types of platform leadership, including user resources, technology resources, information resources and brand resources 4 explicit features; open innovation as the characteristics of the characteristics of two types of platform leadership, including openness, innovation and resource sharing characteristics; dynamic characteristics of sustainable development as the future development potential evaluation platform leading indicators, including interactive platform, commercial value, innovation mechanism of explicit features. Secondly, construct and verify the effect of "network platform users -- entrepreneurial ability entrepreneurial behavior -- entrepreneurial performance" relationship model. The researchers in Yiwu, Hangzhou, Guangzhou, Shandong, multi platform multi subject of investigation in Jiangsu area, C The users of entrepreneurial opportunity ability, management ability, technical ability and sustainable ability has a positive effect on entrepreneurial performance; entrepreneurial opportunity ability, management ability, technical ability and sustainable ability for behavior of entrepreneurship, entrepreneurial behavior implementation will have a positive effect; for industry behavior, entrepreneurial execution behavior on entrepreneurial performance will produce positive more significant role. In addition, as the intermediary variable of entrepreneurship have a positive effect on the execution behavior of entrepreneurship. Third, entrepreneurship network platform users (entrepreneurial behavior, entrepreneurial behavior in the process of execution) effect of users entrepreneurship entrepreneurial performance plays a mediating role. The mediating effect of entrepreneurial behavior analysis using Bootstrapping method the researchers, the results confirmed the existence of the mediating effect of two aspects. One is the mediating effect of user entrepreneurial behavior: it can in the entrepreneurial opportunities Force, management ability, technical ability, sustainable development ability and entrepreneurial behavior play an intermediary role between the entrepreneurial opportunity, ability, management ability, technical ability, sustainable development ability and entrepreneurial performance play an intermediary role between two users. The mediating effect of entrepreneurial behavior: it's in the entrepreneurial opportunity ability, management ability, technology ability, sustainable development ability and entrepreneurial performance plays an intermediary role, but the mediating effect value of overall lower than the entrepreneurial behavior of intermediary utility value. Fourth, the network business platform exists as situational factors leading characteristics, the influence of network users entrepreneurial capabilities and entrepreneurial behavior and the relationship between play some regulatory role of. Through the hierarchical regression analysis confirmed that the part of the moderating effect. One is the power characteristics in entrepreneurial opportunities, entrepreneurial capabilities and entrepreneurial behavior for sustainable effect in the relationship between At the same time it will also regulate ability in entrepreneurial opportunities, entrepreneurial capabilities and entrepreneurial implementation technology influence behavior between play the role of regulating the relationship. Two is the resource characteristics in entrepreneurial opportunities, entrepreneurial skills, entrepreneurial capabilities and entrepreneurial behavior for sustainable relationship between role in regulation, it will be in the business influence of entrepreneurial management ability, technical ability and ability to execute business play a regulatory role in the relationship between the three is open. The characteristics of innovation ability in entrepreneurial opportunities, entrepreneurial capabilities and entrepreneurial technology preparation will play a regulatory role in different degree influence the behavior between the execution behavior or business relationship. The four is the driving force of the sustainable development ability in the entrepreneurial characteristics entrepreneurial opportunity, sustainable ability and entrepreneurial behavior or undertaking behavior play a regulatory role in the relationship between them. In the business, sustainable ability and entrepreneurship for execution Effect of relationship, its moderating effect is more significant. Fifth, based on the network platform of entrepreneurial leadership collaborative venture user is relying on the nonlinear interaction mechanism of multi-agent embedding and open innovation, entrepreneurship embedded path platform for the development of embedded and embedded a bilateral market, industry carrier for open innovation platform ecological group. Multi linear entrepreneurship entrepreneurial behavior mode for multi attribute users. The innovation of this paper lies in its research objects and contents. In the object of study, this study focused on the user network platform business. In the platform the current business practice just unfolding contrast research platform user entrepreneurship theory relatively poor background, has the innovative and practical significance. This research topic in the research content, its innovation lies in: one is based on grounded theory, innovatively constructed network Entrepreneurial platform leadership model and measurement scales, enrich the theory platform system; two is through empirical research relatively standardized, constructs the "CCBP theory model -- situation - behavior - Performance", expand the business model; the three is as an extension of this study, researchers from the perspective of embedded open innovation, network analysis of entrepreneurial leadership platform user collaborative based on entrepreneurial behavior, thus more comprehensive, systematic analysis of the platform users entrepreneurial mechanism, carrier and mode, to promote the construction of the platform users entrepreneurship research system.

【學(xué)位授予單位】：浙江工商大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F279.2
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本文編號：1431201