本文選題：文化意象　切入點(diǎn)：卡諾模型　出處：《浙江大學(xué)》2017年博士論文

【摘要】：在競(jìng)爭(zhēng)激烈的全球化市場(chǎng)當(dāng)中,大多數(shù)產(chǎn)品的識(shí)別性正開(kāi)始慢慢消失,不同國(guó)家的產(chǎn)品設(shè)計(jì)師和企業(yè)都在積極探索自己的產(chǎn)品發(fā)展方向。近幾年,我國(guó)的文化創(chuàng)意與設(shè)計(jì)服務(wù)等相關(guān)行業(yè)正處于積極發(fā)展的狀態(tài)。但依然存在著創(chuàng)意表達(dá)不充分,文化設(shè)計(jì)經(jīng)驗(yàn)短缺,廣袤的文化資源沒(méi)有被大眾挖掘,以及文化附加效益得不到充分體現(xiàn),文化產(chǎn)業(yè)產(chǎn)值上升空間提升乏力等一系列問(wèn)題1]。例如,大多數(shù)產(chǎn)品對(duì)于傳統(tǒng)文化元素的應(yīng)用比較膚淺,傳統(tǒng)符號(hào)大多被粗暴地“移植”,設(shè)計(jì)師在優(yōu)化產(chǎn)品的時(shí)候缺乏深入思考,產(chǎn)品設(shè)計(jì)的目的只是為了起視覺(jué)吸引的效果,而不是去關(guān)注內(nèi)容創(chuàng)新[2]。并且在整個(gè)創(chuàng)作過(guò)程中,基本憑借設(shè)計(jì)師自身能力和經(jīng)驗(yàn)去完成,其創(chuàng)新方法和程式是相對(duì)零散和扁平的。為了解決上述問(wèn)題,本文提出了基于文化意象的產(chǎn)品設(shè)計(jì)方法研究,應(yīng)用文化層次理論、卡諾模型、解釋結(jié)構(gòu)模型、情境模型、行為交互模型、交互式遺傳算法等方法,構(gòu)建文化意象之于文化產(chǎn)品的認(rèn)知研究體系,構(gòu)建基于行為層次情境模型的文化產(chǎn)品設(shè)計(jì)方法和構(gòu)建文化產(chǎn)品交互式進(jìn)化系統(tǒng)�；谖幕庀蟮漠a(chǎn)品設(shè)計(jì)方法研究主要包括三個(gè)部分,這三個(gè)部分也是文章的核心所在。第一部分:通過(guò)文化層次理論對(duì)傳統(tǒng)文化意象進(jìn)行屬性分層,結(jié)合卡諾模型,解釋結(jié)構(gòu)模型分析文化意象與產(chǎn)品滿(mǎn)意度之間的影響關(guān)系,文化意象屬性間的相互影響關(guān)系,得到文化意象之于文化產(chǎn)品的認(rèn)知研究體系,這部分研究可以加強(qiáng)文化產(chǎn)品設(shè)計(jì)的效能,讓設(shè)計(jì)師明白文化意象作用于產(chǎn)品的機(jī)制。第二部分:進(jìn)一步挖掘文化意象對(duì)產(chǎn)品的深層影響機(jī)制,從行為層次出發(fā)研究產(chǎn)品設(shè)計(jì)的交互情境,構(gòu)建基于行為層次交互情境的文化產(chǎn)品設(shè)計(jì)模型,包括行為交互需求、需求知識(shí)轉(zhuǎn)移、評(píng)估反饋、優(yōu)化迭代等一系列過(guò)程。設(shè)計(jì)師可以按照模型所得到的結(jié)論,設(shè)計(jì)出在行為層次具有良好文化意象表達(dá)的產(chǎn)品。第三部分:將文化產(chǎn)品的設(shè)計(jì)過(guò)程與進(jìn)化計(jì)算中的交互式遺傳算法,神經(jīng)網(wǎng)絡(luò)算法相結(jié)合,利用算法的優(yōu)化能力,將文化產(chǎn)品造型編碼進(jìn)行變異、交叉、選擇,以獲得用戶(hù)偏好的文化產(chǎn)品造型。通過(guò)構(gòu)建文化產(chǎn)品交互式進(jìn)化系統(tǒng),提升文化產(chǎn)品的設(shè)計(jì)效率和創(chuàng)新能力。本文所提出的方法為文化產(chǎn)品的形象塑造和文化產(chǎn)品的創(chuàng)新設(shè)計(jì)提供新的思路和方法路徑,對(duì)相關(guān)的設(shè)計(jì)研究進(jìn)行了補(bǔ)充。另外,本文以時(shí)鐘,手表這類(lèi)產(chǎn)品作為文化產(chǎn)品的設(shè)計(jì)對(duì)象,結(jié)合文中所提出的方法和系統(tǒng)進(jìn)行創(chuàng)新設(shè)計(jì),其成果驗(yàn)證了方法的有效性。最后,本文還展望了針對(duì)基于文化意象設(shè)計(jì)的理論應(yīng)用的后續(xù)研究方向。
[Abstract]:In the competitive global market, the identifiability of most products is beginning to slowly disappear, product designers and enterprises in different countries are actively exploring their own product development direction.In recent years, China's cultural creativity and design services and other related industries are in a positive state of development.However, there are still a series of problems, such as inadequate creative expression, lack of cultural design experience, vast cultural resources not being excavated by the public, and cultural additional benefits not fully reflected, and the cultural industry output value rising and weak, and so on.For example, the application of most products to traditional cultural elements is superficial, traditional symbols are mostly roughly "transplanted", designers lack in-depth thinking when they optimize their products, and the purpose of product design is only to produce the effect of visual attraction.Instead of focusing on content innovation [2].And in the whole creation process, basically depends on the designer own ability and the experience to complete, its innovation method and the program is relatively scattered and flat.In order to solve the above problems, this paper puts forward the methods of product design based on cultural image, applying cultural hierarchy theory, Carnot model, explanatory structure model, situational model, behavioral interaction model, interactive genetic algorithm and so on.The cognitive research system of cultural images on cultural products, the design method of cultural products based on behavioral hierarchical situation model and the interactive evolutionary system of cultural products are constructed.The research of product design method based on cultural image mainly includes three parts, which are also the core of the article.The first part is to analyze the influence relationship between cultural image and product satisfaction, and the mutual influence relationship between cultural image attribute and product satisfaction degree, combined with Carnot model, through the theory of cultural hierarchy, and explains the influence relationship between cultural image and product satisfaction, and the relationship between cultural image attribute and product satisfaction, combining with Carnot model.The cognitive research system of cultural image on cultural product is obtained. This part of research can strengthen the efficiency of cultural product design and let designers understand the mechanism of cultural image acting on product.The second part: further excavating the deep influence mechanism of the cultural image on the product, studying the interactive situation of product design from the behavior level, constructing the cultural product design model based on the interactive situation of the behavior level, including the interaction demand of the behavior.A series of processes such as knowledge transfer, evaluation feedback, optimization iteration and so on.According to the conclusions of the model, designers can design products with good cultural image expression at behavioral level.The third part: combining the design process of cultural products with interactive genetic algorithm and neural network algorithm in evolutionary computation, using the optimization ability of the algorithm, the cultural product modeling coding is mutated, crossed and selected.To obtain user preference for cultural product modeling.By constructing the interactive evolutionary system of cultural products, the design efficiency and innovation ability of cultural products are improved.The method proposed in this paper provides a new way of thinking and method for the image shaping of cultural products and the innovative design of cultural products, and complements the relevant design research.In addition, this paper takes the products such as clock and watch as the design object of cultural products, and combines the methods and systems proposed in the paper to carry out innovative design. The results show that the method is effective.Finally, this paper also looks forward to the future research direction of the theory application based on cultural image design.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TB472

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