【摘要】：隨著第二次工業(yè)革命的到來,美國由傳統(tǒng)的農(nóng)業(yè)國家轉(zhuǎn)變成工業(yè)國家,人民的生活方式也隨之發(fā)生重大的變化。男性外出工作,女性則負(fù)責(zé)操持家事,照顧孩子。十九世紀(jì)初期的美國女性沒有選舉權(quán),已婚婦女沒有財產(chǎn)權(quán)等。工業(yè)化的發(fā)展,人口的增加,以及城市化的發(fā)展,為美國消費社會鋪平了道路,女性由傳統(tǒng)的生產(chǎn)者轉(zhuǎn)變?yōu)橄M者。與此同時,廣告業(yè)得以得到極大的發(fā)展。 二十世紀(jì)初期,越來越多的女性接受教育,參加工作,并參與一定的政治活動。工業(yè)社會的產(chǎn)生,也帶來了一定的社會問題。如食品安全問題,童工問題。婦女積極各種參與組織來改良由此產(chǎn)生的社會問題并要求有同等的選舉權(quán)。而食品廣告仍然將女性定位成傳統(tǒng)婦女的角色。隨著婦女運動的開展,食品廣告一方面不能忽視女性對自由,平等的追求,另一方面食品廣告商們?nèi)匀幌Ｍ詮氖聜鹘y(tǒng)的操持家事,照顧孩子的角色。因此,食品廣告商們利用婦女女權(quán)運動以及第一次世界大戰(zhàn)來宣揚女性可以通過消費獲得自由,并且宣揚女性作為家庭主婦支持了戰(zhàn)爭。而忽視她們積極參與第一次世界大戰(zhàn)所做出的各種努力。
[Abstract]:With the arrival of the second Industrial Revolution, the United States changed from a traditional agricultural country to an industrial country, and the people's way of life changed greatly. Men go out to work, while women take care of their families and take care of their children. In the early nineteenth century, American women did not have the right to vote, married women had no property rights, and so on. The development of industrialization, the increase of population, and the development of urbanization have paved the way for American consumer society, and women have changed from traditional producers to consumers. At the same time, the advertising industry has been greatly developed. In the early twentieth century, more and more women were educated, employed, and engaged in certain political activities. The emergence of industrial society has also brought about certain social problems. For example, food safety, child labor. Women are active in various organizations to improve the resulting social problems and demand equal voting rights. Food advertisements still position women as traditional women. With the development of women's movement, food advertising can not ignore the women's pursuit of freedom and equality, on the other hand, food advertisers still want women to engage in the traditional role of taking care of children. As a result, food advertisers have used women's feminism and World War I to promote women's freedom to consume and women's support for war as housewives. And ignore their active participation in World War I efforts.
【學(xué)位授予單位】：四川外語學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：K712

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相關(guān)期刊論文 前1條

1 潘小松;美國消費主義的起源[J];博覽群書;2004年07期

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本文編號：2130941