【摘要】：媒介與消費(fèi)之間的關(guān)系一直受到傳播學(xué)界的重視,對(duì)于電視、雜志、廣告與消費(fèi)關(guān)系的研究已日趨成熟,網(wǎng)絡(luò)傳播與消費(fèi)也得到越來(lái)越多的關(guān)注。本研究是在已有的電視、雜志或廣告與消費(fèi)關(guān)系的研究基礎(chǔ)上,主要從傳播學(xué)角度,同時(shí)借助社會(huì)學(xué)、心理學(xué)和消費(fèi)者行為學(xué)等學(xué)科理論,探究女性時(shí)尚資訊網(wǎng)站對(duì)女性消費(fèi)的引導(dǎo)。 消費(fèi)社會(huì)背景下,越來(lái)越多的商家開(kāi)始選擇網(wǎng)絡(luò)媒介作為信息傳播最具影響力和勸服力的平臺(tái),使之成為商品與消費(fèi)者之間的溝通橋梁。而網(wǎng)絡(luò)媒介在巨大利潤(rùn)回報(bào)的誘惑下積極參與了這場(chǎng)互動(dòng)。在這場(chǎng)互動(dòng)中更多地表現(xiàn)出的是網(wǎng)絡(luò)媒介對(duì)消費(fèi)的引導(dǎo)。本文試圖在消費(fèi)文化的背景下,以一個(gè)全新的視角,采用問(wèn)卷調(diào)查與個(gè)案分析法,借用議程設(shè)置、索緒爾的能指與所指等理論,以三大女性時(shí)尚資訊網(wǎng)站(瑞麗女性網(wǎng)、太平洋女性網(wǎng)、妝點(diǎn)網(wǎng))為研究樣本,梳理了女性消費(fèi)在女性時(shí)尚資訊網(wǎng)站引導(dǎo)下呈現(xiàn)的新特征,并通過(guò)分析女性時(shí)尚資訊網(wǎng)站頻道、文字、圖片、廣告的設(shè)置,來(lái)研究女性時(shí)尚資訊網(wǎng)站對(duì)“美麗消費(fèi)”的營(yíng)造、對(duì)時(shí)尚消費(fèi)的指引及對(duì)商品符號(hào)價(jià)值的構(gòu)建,從而總結(jié)出女性時(shí)尚資訊網(wǎng)站引導(dǎo)女性消費(fèi)的具體方式,并指出引導(dǎo)過(guò)程中出現(xiàn)的問(wèn)題及相應(yīng)的對(duì)策。因此,此研究非常具有學(xué)術(shù)意義和現(xiàn)實(shí)意義。
[Abstract]:The relationship between media and consumption has been paid attention to by the communication circles. The research on the relationship between TV, magazines, advertising and consumption has become more and more mature, and more attention has been paid to the network communication and consumption. This study is based on the existing research on the relationship between television, magazines or advertising and consumption, mainly from the perspective of communication, and at the same time, with the help of sociology, psychology, consumer behavior and other disciplines. Explore the female fashion information website to guide the female consumption. Under the background of consumer society, more and more businesses begin to choose network media as the most influential and persuasive platform for information dissemination, which makes it a bridge between commodities and consumers. And the network medium in the huge profit returns under the temptation to participate in this interaction actively. In this interaction, more shows that the network of media to guide consumption. In the context of consumer culture, this paper attempts to use questionnaire survey and case analysis, using the theory of agenda setting, Saussure's signifier and signifier, to use three female fashion information websites (Ruili Feminine Web site) in a completely new perspective. Pacific Women's Web, dressing Point) as a research sample, combing the new features of women's consumption under the guidance of women's fashion information website, and by analyzing the setting of women's fashion information website channels, words, pictures and advertisements, To study the construction of "beautiful consumption", the guide to fashion consumption and the construction of commodity symbol value of female fashion information website, so as to sum up the concrete ways that women fashion information website can guide women to consume. And pointed out the problems in the process of guidance and the corresponding countermeasures. Therefore, this study is of academic and practical significance.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G206-F;C913.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王岳川;消費(fèi)社會(huì)中的精神生態(tài)困境——博德里亞后現(xiàn)代消費(fèi)社會(huì)理論研究[J];北京大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2002年04期

2 蔡騏,劉維紅;論媒介化社會(huì)中媒介與消費(fèi)主義的共謀[J];今傳媒;2005年02期

3 楊亦婧;;中國(guó)女性時(shí)尚雜志廣告解析[J];今傳媒;2008年06期

4 賀雪飛;;論時(shí)尚文化的成因及其話語(yǔ)特征[J];當(dāng)代傳播;2007年03期

5 王偉;;娛樂(lè)文化中的身體[J];電影評(píng)介;2006年22期

6 黃廬進(jìn);徐望坡;王晶晶;;透視當(dāng)代女性的消費(fèi)心理——觀《一個(gè)購(gòu)物狂的自白》[J];電影評(píng)介;2009年20期

7 謝有順;;消費(fèi)社會(huì)的敘事處境[J];花城;2004年01期

8 羅雯;;消費(fèi)主義時(shí)代中國(guó)傳媒的文化表現(xiàn)[J];理論月刊;2007年01期

9 陶東風(fēng);;消費(fèi)文化語(yǔ)境中的身體美學(xué)[J];馬克思主義與現(xiàn)實(shí);2010年02期

10 楊曉燕;中國(guó)女性自我概念與消費(fèi)態(tài)度[J];南方經(jīng)濟(jì);2002年11期

相關(guān)碩士學(xué)位論文 前1條

1 虞艷麗;大眾文化時(shí)代的女性消費(fèi)文化及其培育[D];浙江師范大學(xué);2007年

，

本文編號(hào)：2327976