基于社會網(wǎng)絡(luò)分析的我國政務(wù)微博建設(shè)機(jī)制研究
發(fā)布時(shí)間：2018-09-04 13:22
【摘要】：政務(wù)微博是具有特殊身份的微博賬戶,它代表的是政府部門的形象,影響力和受關(guān)注度都很大,其儼然已經(jīng)成為社會輿論的重要部分,尤其在社會重大突發(fā)事件發(fā)生的時(shí)候,政務(wù)微博發(fā)揮的作用已經(jīng)越來越明顯。然而,受地域環(huán)境、社會經(jīng)濟(jì)發(fā)展水平的影響,我國發(fā)達(dá)地區(qū)和欠發(fā)達(dá)地區(qū)政務(wù)微博發(fā)展水平迥異,問題不同,優(yōu)勢不同,其社會性和技術(shù)性表征也截然不同,政務(wù)輿論生成和傳播流程也很難用傳統(tǒng)的媒體技術(shù)參數(shù)和研判系數(shù)來衡量,其發(fā)展很難適用于同樣的方法,但新媒體發(fā)展順應(yīng)時(shí)代潮流,政務(wù)工作如何借助微博這一新興平臺疏導(dǎo)網(wǎng)絡(luò)輿情亟待解決,需要學(xué)者們因地制宜進(jìn)行研究。本文以國家社會科學(xué)基金項(xiàng)目——基于信息生態(tài)的微博信息管理機(jī)理研究為基礎(chǔ)展開研究,針對我國政務(wù)微博發(fā)展情況不同的地區(qū),研究適應(yīng)其發(fā)展的合適機(jī)制,為我國新媒體政務(wù)工作做出貢獻(xiàn),進(jìn)而打造真正的全國微循環(huán)治理平臺。文章首先講述了選題的背景、目的和意義,介紹了國內(nèi)外政務(wù)微博的發(fā)展?fàn)顩r和本文研究需要的方法以及繪制出本文進(jìn)行內(nèi)容研究的技術(shù)路線,并提出本文研究的主要創(chuàng)新點(diǎn)。其次,詳細(xì)闡述了政務(wù)微博相關(guān)技術(shù)理論,分別對政務(wù)微博理論、社會網(wǎng)絡(luò)理論以及協(xié)同理論進(jìn)行詳細(xì)敘述,尤其對社會網(wǎng)絡(luò)理論的概念、內(nèi)容和具體分析方法進(jìn)行理論說明。然后,筆者從理論的角度將政務(wù)微博與社會網(wǎng)絡(luò)分析的多種方法進(jìn)行了很好地融合,說明政務(wù)微博信息的傳播確實(shí)具備一定的社會網(wǎng)絡(luò)結(jié)構(gòu)的屬性特征,政務(wù)微博網(wǎng)絡(luò)的確屬于一種社會網(wǎng)絡(luò)結(jié)構(gòu),從而為筆者選擇用社會網(wǎng)絡(luò)分析方法對我國政務(wù)微博發(fā)展情況進(jìn)行研究做了理論支撐。同時(shí),在收集了現(xiàn)有的政務(wù)微博相關(guān)數(shù)據(jù)之后,筆者利用社會網(wǎng)絡(luò)分析工具,分別以江蘇和吉林兩省為例,對我國政務(wù)微博發(fā)展情況發(fā)達(dá)地區(qū)和欠發(fā)達(dá)地區(qū)進(jìn)行粉絲情況分析、中心性分析、凝聚子群分析和核心-邊緣分析,通過兩省之間多項(xiàng)指標(biāo)的對比分析,通過表征的數(shù)據(jù)分析發(fā)現(xiàn)我國政務(wù)微博存在區(qū)域發(fā)展不平衡、發(fā)展緩慢等問題。最后,筆者從系統(tǒng)科學(xué)的視角出發(fā),分析影響和制約我國政務(wù)微博發(fā)展的內(nèi)外部要素,進(jìn)而提出整體最優(yōu)為目的的我國政務(wù)微博發(fā)展規(guī)劃,并針對發(fā)達(dá)地區(qū)和欠發(fā)達(dá)地區(qū)不同省份的特點(diǎn),提出我國政務(wù)微博建設(shè)策略,所有這些將對之后我國在政務(wù)工作中利用微博等新媒體起到巨大的指導(dǎo)和促進(jìn)作用。
[Abstract]:Government affairs Weibo is an account with a special status. It represents the image of government departments, and has a great influence and attention. It has become an important part of public opinion, especially when major social emergencies occur. The role played by government affairs Weibo has become more and more obvious. However, due to the influence of the regional environment and the level of social and economic development, the level of development of Weibo in developed and underdeveloped areas is very different, the problems are different, the advantages are different, and the social and technical characteristics of Weibo are also very different. The process of public opinion generation and communication is also difficult to measure by traditional media technical parameters and research coefficients, and its development is difficult to apply to the same method, but the development of new media conforms to the trend of the times. How to channel network public opinion with Weibo, a new platform, needs scholars to study according to local conditions. Based on the research of Weibo's information management mechanism based on information ecology, this paper studies the suitable mechanism to adapt to the national social science fund project-Weibo's information management mechanism. For our new media government work to make contributions, and then create a real national microcirculation governance platform. The paper first describes the background, purpose and significance of the topic, introduces the development of domestic and foreign government affairs Weibo and the research methods needed in this paper, and draws out the technical route of the content research in this paper, and puts forward the main innovation points of this paper. Secondly, it elaborates the relevant technical theory of government affairs Weibo in detail, respectively, describes the theory of the government, the theory of social network and the theory of cooperation respectively, especially explains the concept, content and concrete analysis method of the theory of social network. Then, from a theoretical point of view, the author combines various methods of analysis of government affairs Weibo and social network well, which shows that the dissemination of information on the government affairs Weibo really has the attribute characteristics of social network structure. Weibo's network of government affairs is a kind of social network structure, so the author chooses to use social network analysis method to study the development of Chinese government affairs Weibo. At the same time, after collecting the relevant data of the existing government affairs Weibo, the author uses the social network analysis tool, takes Jiangsu and Jilin provinces as the examples, respectively, carries on the fan analysis to the developed area and the underdeveloped area of our country government affairs Weibo development situation. Centrality analysis, coacervation subgroup analysis and core-edge analysis, through the comparative analysis of several indexes between the two provinces, and through the analysis of the representative data, it is found that the regional development of Weibo is unbalanced and the development is slow and so on. Finally, from the perspective of system science, the author analyzes the internal and external factors that affect and restrict the development of Weibo, and then puts forward the overall optimal development plan of the Chinese government, Weibo. According to the characteristics of different provinces in developed and underdeveloped areas, this paper puts forward the construction strategy of Weibo, all of which will play an important role in guiding and promoting the use of new media such as Weibo.
【學(xué)位授予單位】：東北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C912.3
本文編號：2222229
[Abstract]:Government affairs Weibo is an account with a special status. It represents the image of government departments, and has a great influence and attention. It has become an important part of public opinion, especially when major social emergencies occur. The role played by government affairs Weibo has become more and more obvious. However, due to the influence of the regional environment and the level of social and economic development, the level of development of Weibo in developed and underdeveloped areas is very different, the problems are different, the advantages are different, and the social and technical characteristics of Weibo are also very different. The process of public opinion generation and communication is also difficult to measure by traditional media technical parameters and research coefficients, and its development is difficult to apply to the same method, but the development of new media conforms to the trend of the times. How to channel network public opinion with Weibo, a new platform, needs scholars to study according to local conditions. Based on the research of Weibo's information management mechanism based on information ecology, this paper studies the suitable mechanism to adapt to the national social science fund project-Weibo's information management mechanism. For our new media government work to make contributions, and then create a real national microcirculation governance platform. The paper first describes the background, purpose and significance of the topic, introduces the development of domestic and foreign government affairs Weibo and the research methods needed in this paper, and draws out the technical route of the content research in this paper, and puts forward the main innovation points of this paper. Secondly, it elaborates the relevant technical theory of government affairs Weibo in detail, respectively, describes the theory of the government, the theory of social network and the theory of cooperation respectively, especially explains the concept, content and concrete analysis method of the theory of social network. Then, from a theoretical point of view, the author combines various methods of analysis of government affairs Weibo and social network well, which shows that the dissemination of information on the government affairs Weibo really has the attribute characteristics of social network structure. Weibo's network of government affairs is a kind of social network structure, so the author chooses to use social network analysis method to study the development of Chinese government affairs Weibo. At the same time, after collecting the relevant data of the existing government affairs Weibo, the author uses the social network analysis tool, takes Jiangsu and Jilin provinces as the examples, respectively, carries on the fan analysis to the developed area and the underdeveloped area of our country government affairs Weibo development situation. Centrality analysis, coacervation subgroup analysis and core-edge analysis, through the comparative analysis of several indexes between the two provinces, and through the analysis of the representative data, it is found that the regional development of Weibo is unbalanced and the development is slow and so on. Finally, from the perspective of system science, the author analyzes the internal and external factors that affect and restrict the development of Weibo, and then puts forward the overall optimal development plan of the Chinese government, Weibo. According to the characteristics of different provinces in developed and underdeveloped areas, this paper puts forward the construction strategy of Weibo, all of which will play an important role in guiding and promoting the use of new media such as Weibo.
【學(xué)位授予單位】：東北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C912.3
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