社會(huì)網(wǎng)絡(luò)視域下網(wǎng)絡(luò)創(chuàng)業(yè)群體研究：績(jī)效與影響因素
發(fā)布時(shí)間：2018-08-12 08:16
【摘要】：創(chuàng)業(yè)是中國(guó)乃至全世界經(jīng)濟(jì)發(fā)展的助力,一直以來(lái)都深受?chē)?guó)家、社會(huì)、媒體、高校等社會(huì)各界,以及個(gè)人的廣泛關(guān)注。近年來(lái),國(guó)家特別加強(qiáng)對(duì)創(chuàng)業(yè)活動(dòng)的扶持力度,例如為促進(jìn)小微企業(yè)的發(fā)展,制定大量的諸如稅收、信貸方面的優(yōu)惠政策予以保障；為了更好地指導(dǎo)青少年創(chuàng)業(yè),團(tuán)中央、全國(guó)青聯(lián)共同發(fā)起了旨在為中國(guó)青年創(chuàng)業(yè)提供網(wǎng)絡(luò)、資金、技術(shù)支持的國(guó)際合作項(xiàng)目“青年創(chuàng)業(yè)國(guó)際計(jì)劃”；特別是最近幾年來(lái),伴隨互聯(lián)網(wǎng)的迅猛發(fā)展,越來(lái)越多的地方政府出臺(tái)大量鼓勵(lì)和扶持政策,為電子商務(wù)和網(wǎng)絡(luò)創(chuàng)業(yè)的騰飛保駕護(hù)航。 十幾年前,馬云作為中國(guó)互聯(lián)網(wǎng)創(chuàng)業(yè)的先驅(qū)成功創(chuàng)辦了B2B網(wǎng)上貿(mào)易平臺(tái)“阿里巴巴”,隨后又用“淘寶”這個(gè)名字成功續(xù)寫(xiě)了中國(guó)電子商務(wù)的神話,也正是由于淘寶網(wǎng)在民間可謂家喻戶曉,因此吸引了很多普通人紛紛將目光鎖定在網(wǎng)絡(luò)創(chuàng)業(yè)之上,一時(shí)掀起了互聯(lián)網(wǎng)創(chuàng)業(yè)的熱潮。然而事實(shí)證明,網(wǎng)絡(luò)創(chuàng)業(yè)的成功率并不高——盡管它已經(jīng)是各種形式的創(chuàng)業(yè)活動(dòng)中比率比較高的領(lǐng)域。 本文主要研究對(duì)象為網(wǎng)絡(luò)創(chuàng)業(yè),并從社會(huì)學(xué)熱點(diǎn)“社會(huì)網(wǎng)絡(luò)”的角度出發(fā),搭建文章研究的主體框架,從網(wǎng)絡(luò)創(chuàng)業(yè)者的社會(huì)網(wǎng)絡(luò)特征著手,發(fā)現(xiàn)那些能夠影響他們創(chuàng)業(yè)績(jī)效的因素,并希望能為未來(lái)的網(wǎng)絡(luò)創(chuàng)業(yè)者提供成功創(chuàng)業(yè)可供參考的理論依據(jù)。 文章主要采用了實(shí)證研究方法,通過(guò)對(duì)104位網(wǎng)絡(luò)創(chuàng)業(yè)者的問(wèn)卷調(diào)查收集數(shù)據(jù)并加以分析。借助網(wǎng)絡(luò)創(chuàng)業(yè)者個(gè)人社會(huì)網(wǎng)絡(luò)特征、資源獲取能力、網(wǎng)絡(luò)創(chuàng)業(yè)意愿以及商業(yè)網(wǎng)絡(luò)特征這四大層面,研究諸多因素對(duì)網(wǎng)絡(luò)創(chuàng)業(yè)績(jī)效的影響。在數(shù)據(jù)處理過(guò)程中,利用SPSS軟件進(jìn)行了可靠性分析、因素分析、多重共線性檢驗(yàn)、多元線性回歸等分析,以驗(yàn)證文章中提出的九條假設(shè)關(guān)系。 文章第一部分對(duì)論文研究背景進(jìn)行了闡述,交代了研究意義、研究方法和文章結(jié)構(gòu)等基本問(wèn)題,第二部分在綜述國(guó)內(nèi)外相關(guān)文獻(xiàn)研究成果的基礎(chǔ)上提出本文的理論模型和研究假設(shè),第三章中,文章陳述了問(wèn)卷的設(shè)計(jì)方法和發(fā)放對(duì)象,對(duì)變量設(shè)置、變量意義以及相關(guān)參考文獻(xiàn)進(jìn)行了說(shuō)明,并簡(jiǎn)述了將大連網(wǎng)絡(luò)創(chuàng)業(yè)者作為研究對(duì)象的原因,第四部分和第五部分則是本文的核心環(huán)節(jié),首先對(duì)收集到的樣本數(shù)據(jù)進(jìn)行分析和處理以驗(yàn)證理論假設(shè),再根據(jù)檢驗(yàn)結(jié)果為網(wǎng)絡(luò)創(chuàng)業(yè)者提出創(chuàng)業(yè)建議,這也是文章的中心意義所在,第六部分簡(jiǎn)述文章的創(chuàng)新點(diǎn)、局限性及對(duì)該領(lǐng)域的前景展望。 經(jīng)過(guò)一年多的數(shù)據(jù)搜集及分析過(guò)程,文章得出了以下結(jié)論： 第一,個(gè)人社會(huì)網(wǎng)絡(luò)結(jié)構(gòu)中,網(wǎng)絡(luò)規(guī)模、網(wǎng)絡(luò)密度以及社會(huì)網(wǎng)絡(luò)關(guān)系強(qiáng)度會(huì)對(duì)網(wǎng)絡(luò)創(chuàng)業(yè)績(jī)效產(chǎn)生影響,而強(qiáng)關(guān)系對(duì)創(chuàng)業(yè)者支持與否以及他們是否有創(chuàng)業(yè)經(jīng)歷對(duì)績(jī)效影響不顯著。 第二,網(wǎng)絡(luò)創(chuàng)業(yè)者的資源獲取能力和創(chuàng)業(yè)意愿對(duì)創(chuàng)業(yè)績(jī)效具有顯著影響作用,因此,網(wǎng)絡(luò)創(chuàng)業(yè)者若想獲得好的創(chuàng)業(yè)績(jī)效,需要做好充分的創(chuàng)業(yè)前準(zhǔn)備,如需確保自己能多渠道獲得財(cái)物和人力資源、需確保自己資源的獨(dú)有性、需制定詳細(xì)的創(chuàng)業(yè)計(jì)劃等等。 第三,商業(yè)網(wǎng)絡(luò)特征對(duì)網(wǎng)絡(luò)創(chuàng)業(yè)者創(chuàng)業(yè)績(jī)效的影響不顯著,這與目前國(guó)內(nèi)中小企業(yè)電子商務(wù)水平較低有一定關(guān)系,但是可以通過(guò)數(shù)據(jù)分布圖大體得知,創(chuàng)業(yè)者若擁有較高的電子商務(wù)水平,則更易實(shí)現(xiàn)好的績(jī)效。 為了使問(wèn)卷更易于被受訪者接受和真實(shí)填寫(xiě),因此在設(shè)計(jì)過(guò)程中簡(jiǎn)化了些題項(xiàng)的填寫(xiě)方法,但這一定程度影響了模型測(cè)量的準(zhǔn)確性,并且由于一部分受訪者創(chuàng)業(yè)時(shí)間已久,對(duì)個(gè)別題項(xiàng)的把握可能不盡準(zhǔn)確,也或多或少的影響了最終結(jié)論,這是本文的一些不足之處。 文章以社會(huì)網(wǎng)絡(luò)的角度研究網(wǎng)絡(luò)創(chuàng)業(yè)問(wèn)題,在以往的文獻(xiàn)中較少,而以個(gè)人社會(huì)網(wǎng)絡(luò)特征、資源獲取能力、創(chuàng)業(yè)意愿、商業(yè)網(wǎng)絡(luò)特征、網(wǎng)絡(luò)創(chuàng)業(yè)績(jī)效為主體構(gòu)建研究模型、通過(guò)實(shí)證分析的方法探討網(wǎng)絡(luò)創(chuàng)業(yè)績(jī)效影響因素的研究更不多見(jiàn),這是本文的創(chuàng)新之處,當(dāng)然,在這個(gè)比較新的研究領(lǐng)域,還有很多未知之處有待進(jìn)一步挖掘。
[Abstract]:Entrepreneurship is a boost to the economic development of China and even the whole world. It has always been deeply concerned by the state, society, media, universities and other social sectors, as well as individuals. In order to better guide youth entrepreneurship, the League Central Committee and the All-China Youth Federation have jointly launched the International Youth Entrepreneurship Plan, an international cooperative project aimed at providing network, funds and technical support for Chinese youth entrepreneurship. Especially in recent years, with the rapid development of the Internet, more and more local governments have launched a large number of drums. Encourage and support policies to escort the development of e-commerce and network start-ups.
More than a decade ago, Ma Yun, as a pioneer of China's Internet entrepreneurship, successfully founded the B2B online trading platform Alibaba, and then successfully continued the myth of China's e-commerce with the name "Taobao". It is precisely because Taobao is well-known among the people, so many ordinary people have attracted their attention to the Internet. Internet entrepreneurship has set off a wave of Internet entrepreneurship for a while. However, it has proved that the success rate of Internet entrepreneurship is not high - although it is already a relatively high proportion of all forms of entrepreneurial activities.
The main research object of this paper is network entrepreneurship, and from the perspective of social network, which is a hot topic in sociology, the main frame of this paper is set up. Starting from the characteristics of social network of network entrepreneurs, the factors that can affect their entrepreneurial performance are found, and it is hoped that these factors can be used as reference for future network entrepreneurs to provide successful entrepreneurship. Theoretical basis.
This paper mainly uses empirical research methods to collect and analyze the data from a questionnaire survey of 104 Internet entrepreneurs. It studies the impact of many factors on the performance of Internet entrepreneurship through the four aspects of individual social network characteristics, resource acquisition ability, Internet entrepreneurship intention and business network characteristics of Internet entrepreneurs. In order to verify the nine hypothetical relationships proposed in this paper, the reliability analysis, factor analysis, multiple collinearity test and multiple linear regression analysis were carried out with SPSS software.
The first part of the article elaborates the research background, explains the research significance, research methods and article structure and other basic issues. The second part puts forward the theoretical model and research hypothesis of this paper on the basis of reviewing the domestic and foreign related literature research results. In the third chapter, the article states the questionnaire design method and the issuing object. Variable settings, variable meanings and related references are described, and the reasons for taking Dalian Internet entrepreneurs as the research object are briefly described. The fourth and fifth parts are the core of this paper. Firstly, the collected sample data are analyzed and processed to verify the theoretical hypothesis, and then the test results are used as the network entrepreneurs. This is also the central significance of the article. The sixth part outlines the innovation, limitations and prospects of this field.
After more than one year's data collection and analysis, the following conclusions are reached.
Firstly, in the individual social network structure, network size, network density and the strength of social network relationship will have an impact on Network Entrepreneurship performance, but strong relationship has no significant impact on entrepreneurs'support and whether they have entrepreneurial experience.
Secondly, the resource acquisition ability and entrepreneurial intention of network entrepreneurs have a significant impact on entrepreneurial performance. Therefore, if network entrepreneurs want to achieve good entrepreneurial performance, they need to make full preparations before starting a business. If they need to ensure that they can obtain financial and human resources through multiple channels, they need to ensure the uniqueness of their own resources, and they need to formulate a detailed plan. Entrepreneurship plan and so on.
Thirdly, the impact of business network characteristics on the entrepreneurial performance of network entrepreneurs is not significant, which is related to the current low level of e-commerce in small and medium-sized enterprises in China, but the data distribution map shows that entrepreneurs with a higher level of e-commerce, it is easier to achieve good performance.
In order to make the questionnaire more acceptable and true to the respondents, the method of filling in some items is simplified in the design process, but this affects the accuracy of the model measurement to a certain extent, and because some of the respondents have been entrepreneurs for a long time, the grasp of individual items may not be accurate, but also more or less affects the final conclusion. This is the deficiency of this article.
This paper studies the problem of Network Entrepreneurship from the perspective of social network, which is seldom seen in the literature in the past. It mainly studies the characteristics of individual social network, resource acquisition ability, entrepreneurial intention, commercial network characteristics, and Network Entrepreneurship performance. It is rare to explore the influencing factors of Network Entrepreneurship performance through empirical analysis. This is the innovation of this paper, of course, in this relatively new research field, there are still many unknown points to be further explored.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：C912
本文編號(hào)：2178476
[Abstract]:Entrepreneurship is a boost to the economic development of China and even the whole world. It has always been deeply concerned by the state, society, media, universities and other social sectors, as well as individuals. In order to better guide youth entrepreneurship, the League Central Committee and the All-China Youth Federation have jointly launched the International Youth Entrepreneurship Plan, an international cooperative project aimed at providing network, funds and technical support for Chinese youth entrepreneurship. Especially in recent years, with the rapid development of the Internet, more and more local governments have launched a large number of drums. Encourage and support policies to escort the development of e-commerce and network start-ups.
More than a decade ago, Ma Yun, as a pioneer of China's Internet entrepreneurship, successfully founded the B2B online trading platform Alibaba, and then successfully continued the myth of China's e-commerce with the name "Taobao". It is precisely because Taobao is well-known among the people, so many ordinary people have attracted their attention to the Internet. Internet entrepreneurship has set off a wave of Internet entrepreneurship for a while. However, it has proved that the success rate of Internet entrepreneurship is not high - although it is already a relatively high proportion of all forms of entrepreneurial activities.
The main research object of this paper is network entrepreneurship, and from the perspective of social network, which is a hot topic in sociology, the main frame of this paper is set up. Starting from the characteristics of social network of network entrepreneurs, the factors that can affect their entrepreneurial performance are found, and it is hoped that these factors can be used as reference for future network entrepreneurs to provide successful entrepreneurship. Theoretical basis.
This paper mainly uses empirical research methods to collect and analyze the data from a questionnaire survey of 104 Internet entrepreneurs. It studies the impact of many factors on the performance of Internet entrepreneurship through the four aspects of individual social network characteristics, resource acquisition ability, Internet entrepreneurship intention and business network characteristics of Internet entrepreneurs. In order to verify the nine hypothetical relationships proposed in this paper, the reliability analysis, factor analysis, multiple collinearity test and multiple linear regression analysis were carried out with SPSS software.
The first part of the article elaborates the research background, explains the research significance, research methods and article structure and other basic issues. The second part puts forward the theoretical model and research hypothesis of this paper on the basis of reviewing the domestic and foreign related literature research results. In the third chapter, the article states the questionnaire design method and the issuing object. Variable settings, variable meanings and related references are described, and the reasons for taking Dalian Internet entrepreneurs as the research object are briefly described. The fourth and fifth parts are the core of this paper. Firstly, the collected sample data are analyzed and processed to verify the theoretical hypothesis, and then the test results are used as the network entrepreneurs. This is also the central significance of the article. The sixth part outlines the innovation, limitations and prospects of this field.
After more than one year's data collection and analysis, the following conclusions are reached.
Firstly, in the individual social network structure, network size, network density and the strength of social network relationship will have an impact on Network Entrepreneurship performance, but strong relationship has no significant impact on entrepreneurs'support and whether they have entrepreneurial experience.
Secondly, the resource acquisition ability and entrepreneurial intention of network entrepreneurs have a significant impact on entrepreneurial performance. Therefore, if network entrepreneurs want to achieve good entrepreneurial performance, they need to make full preparations before starting a business. If they need to ensure that they can obtain financial and human resources through multiple channels, they need to ensure the uniqueness of their own resources, and they need to formulate a detailed plan. Entrepreneurship plan and so on.
Thirdly, the impact of business network characteristics on the entrepreneurial performance of network entrepreneurs is not significant, which is related to the current low level of e-commerce in small and medium-sized enterprises in China, but the data distribution map shows that entrepreneurs with a higher level of e-commerce, it is easier to achieve good performance.
In order to make the questionnaire more acceptable and true to the respondents, the method of filling in some items is simplified in the design process, but this affects the accuracy of the model measurement to a certain extent, and because some of the respondents have been entrepreneurs for a long time, the grasp of individual items may not be accurate, but also more or less affects the final conclusion. This is the deficiency of this article.
This paper studies the problem of Network Entrepreneurship from the perspective of social network, which is seldom seen in the literature in the past. It mainly studies the characteristics of individual social network, resource acquisition ability, entrepreneurial intention, commercial network characteristics, and Network Entrepreneurship performance. It is rare to explore the influencing factors of Network Entrepreneurship performance through empirical analysis. This is the innovation of this paper, of course, in this relatively new research field, there are still many unknown points to be further explored.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：C912
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，本文編號(hào)：2178476
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