【摘要】：本文從城市文化、城市形象、城市品牌出發(fā)，歸合至城市符號、城市群符號，對城市群符號的構(gòu)建現(xiàn)狀和發(fā)展趨勢進行檢視。本文認為城市群符號演繹了多座城市不可替代的個性集合，這些個性從區(qū)域的特質(zhì)出發(fā)，結(jié)合當?shù)刎S富的歷史文化，并通過各種靈動而具體的形式表現(xiàn)出來。在中國城市化漸漸走向城市集群的道路上，長株潭城市群作為中部的重點發(fā)展城市群，一直受到關(guān)注。近年來，長株潭城市群的建設工作取得了階段性成果，但其影響力卻遠遠不及“長三角”、“珠三角”這些老牌城市群。在此背景下，本文的研究將積極推進長株潭城市群符號的建設，為城市群知名度與美譽度的提升做出貢獻。 本文的研究線路是，首先對城市群符號進行詳盡的系統(tǒng)研究，接踵窺探國內(nèi)外關(guān)于城市群符號建設中的歷史經(jīng)驗，然后將視野集中至長株潭城市群，有針對性的對其進行城市群符號建設前的現(xiàn)狀、個性、定位分析，最后為長株潭城市群的符號構(gòu)建提出“符號圈”式的系統(tǒng)設想。 本文的主觀點有五：（一）城市群符號相對于單個城市的符號構(gòu)建更加復雜，且因自述符號不多，更加需要城市群領導者來培育新符號。城市群符號的設計需要提煉城市群中各個組成部分的優(yōu)勢資源，通過策劃、協(xié)調(diào)、融合、分配、創(chuàng)新，選定或創(chuàng)造可最大程度展現(xiàn)城市群優(yōu)勢與特色的城市群符號，再利用各類渠道將融合后的城市群新符號傳遞給社會大眾，并不斷維護傳播效果以確保城市群符號被人們所接受與記住，，同時還要注意在城市群建設的過程中，負面符號的產(chǎn)生與消除。（二）城市群符號的設計應極力避免“高、大、全”無差異現(xiàn)象的發(fā)生，因此鄉(xiāng)土化運用對城市結(jié)合后的符號設計至關(guān)重要。（三）長株潭城市群發(fā)展戰(zhàn)略明確，以“兩型社會”建設為中心的符號定位基本形成，但仍存在符號系統(tǒng)意識不強、符號蕪雜、釋義片面等問題。（四）在長株潭城市群符號建設中，必須遵循延續(xù)性、特色差異性、整體系統(tǒng)性、長短期結(jié)合性的定位標準，并且在充分認知長株潭城市群的符號資源下，提煉城市群特色，從而形成意型契合的符號。（五）在充分結(jié)合長株潭城市群現(xiàn)狀和未來發(fā)展趨勢的基礎上，構(gòu)建包含中心層、中間層、邊緣層、界限的四層“符號圈”。同時建立起多層次的符號識別系統(tǒng)，注意城市群符號建立后的效果維護。
[Abstract]:Starting from city culture, city image and city brand, this paper analyzes the status quo and development trend of the construction of urban agglomeration symbol from city symbol to urban symbol and urban agglomeration symbol. This paper holds that the symbol of urban agglomeration deduces the irreplaceable personality set of many cities. These personalities are based on the characteristics of the region, combined with the rich local history and culture, and are manifested through various smart and concrete forms. On the way of urbanization towards urban clusters in China, Chang-Zhuzhou-Xiangtan urban agglomeration, as the key development of urban agglomeration in the middle of China, has been paid close attention to. In recent years, the construction of Changzhou-Zhuzhou-Xiangtan urban agglomeration has achieved the stage results, but its influence is far from "Yangtze River Delta", "Pearl River Delta" these old urban agglomerations. In this context, the study of this paper will actively promote the construction of the symbol of Changsha-Zhuzhou-Xiangtan urban agglomeration, and contribute to the promotion of the visibility and reputation of the urban agglomeration. The research route of this paper is: firstly, the symbol of urban agglomeration is studied systematically, and then the historical experience of symbol construction of urban agglomeration at home and abroad is explored, and then the vision is focused on Changsha-Zhuzhou-Xiangtan urban agglomeration. The status quo, personality and orientation of the urban agglomeration symbol construction are analyzed. Finally, a systematic assumption of "symbol circle" is put forward for the symbol construction of Chang-Zhuzhou-Xiangtan urban agglomeration. There are five main points in this paper: (1) the symbol of urban agglomeration is more complex than the symbol construction of a single city, and because there are not many self-described symbols, it is more necessary for the leaders of urban agglomeration to cultivate new symbols. The design of urban agglomeration symbol needs to refine the advantage resources of each component of urban agglomeration, through planning, coordinating, merging, distributing, innovating, selecting or creating the urban agglomeration symbol which can display the superiority and characteristic of urban agglomeration to the greatest extent. The new symbol of urban agglomeration is transmitted to the public by all kinds of channels, and the communication effect is maintained to ensure that the symbol of urban agglomeration is accepted and remembered by people. At the same time, attention should be paid to the process of urban agglomeration construction. The generation and elimination of negative symbols. (2) the symbol design of urban agglomeration should avoid the phenomenon of "high, big and complete". (3) the development strategy of Changsha-Zhuzhou-Xiangtan urban agglomeration is clear, and the symbol orientation centered on the construction of "two-type society" is basically formed, but there are still some problems such as weak consciousness of symbol system, mixed symbol and one-sided interpretation. (4) in the construction of the symbol of Chang-Zhuzhou-Xiangtan urban agglomeration, it is necessary to follow the orientation criteria of continuity, characteristic difference, overall systematicness, combination of long and short term, and refine the characteristics of the urban agglomeration under the condition of fully recognizing the symbol resources of Changsha-Zhuzhou-Xiangtan urban agglomeration. Thus forms the symbol which the meaning type fits. (5) on the basis of fully combining the present situation and future development trend of Changsha-Zhuzhou-Xiangtan urban agglomeration, four "symbolic circles" including the center layer, the middle layer, the edge layer and the boundary are constructed. At the same time, the multi-level symbol recognition system is established, and the effect maintenance after the establishment of the urban agglomeration symbol is paid attention to.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：C912.81;F299.27

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