發(fā)布時(shí)間：2018-06-18 00:18

  本文選題：“小鮮肉”明星 + 明星形象��； 參考：《南京師范大學(xué)》2017年碩士論文

【摘要】：在當(dāng)下中國的娛樂產(chǎn)業(yè)背景下,明星的更新?lián)Q代速度越來越快,原有的硬漢,草根等形象已經(jīng)不再流行,近年來,“小鮮肉”這個稱呼開始出現(xiàn)并影響越來越廣,開始成為目前最為火熱的男性明星形象。他們所代表的明星形象代表了當(dāng)下的審美和文化發(fā)展,背后強(qiáng)大的粉絲力量也預(yù)示著娛樂產(chǎn)業(yè)新的商業(yè)模式的出現(xiàn),此外,“小鮮肉”明星的出現(xiàn)也反映了社會文化的變化發(fā)展。本文的研究對象是被稱為“小鮮肉”的男性娛樂明星群體,全文共分為五章,采用在線參與式觀察,文本分析等研究方法研究“小鮮肉”明星的塑造過程及特點(diǎn),“小鮮肉”明星的粉絲行為和心理,然后從經(jīng)濟(jì)角度分析“小鮮肉”明星所代表的新型粉絲經(jīng)濟(jì),最后在之前研究的基礎(chǔ)上,分析“小鮮肉”明星所反映的社會意義。第一章分析“小鮮肉”明星的塑造,對“小鮮肉”明星的整體形象和特征做了整體的描述和分析。從影視劇作品,真人秀作品和微博形象三個方面入手,分析“小鮮肉”明星的形象特點(diǎn)。他們外形陰柔清俊,沒有侵略性,干凈的少年氣質(zhì)是他們的主要特點(diǎn)。同時(shí),“小鮮肉”明星具有巨大的商業(yè)價(jià)值,這是他們能夠迅速走紅的重要因素,而這都是由于他們背后強(qiáng)大的粉絲力量與新型的粉絲關(guān)系。第二章和第三章分析“小鮮肉”明星粉絲的行為以及心理。一種文化現(xiàn)象的出現(xiàn)的意義不僅僅在于現(xiàn)象本身,而在于其對受眾的生活和心理帶來的變化和影響,受眾對其的理解和解讀。強(qiáng)大的粉絲力量是“小鮮肉”明星最重要的特征之一,粉絲的行為和心理更能說明這一群體的特征和內(nèi)涵,以及背后所代表的社會心理和文化意義。通過在線的參與式觀察,本文從粉絲行為和粉絲群體行為兩個方面對“小鮮肉”明星進(jìn)行了梳理和分析,“小鮮肉”粉絲與他們之間的關(guān)系是一種陪伴式的參與關(guān)系�！靶□r肉”粉絲對于偶像事業(yè)發(fā)展的參與度更高,主動性更強(qiáng),同時(shí)對于偶像明星的作用也更加強(qiáng)大,甚至可以影響“小鮮肉”明星的事業(yè)決策。其中,女性粉絲在“小鮮肉”明星的粉絲中占有絕大部分的比重,本文在粉絲行為研究的基礎(chǔ)上,通過文本分析,從群體認(rèn)同心理,個體投射心理,以及女性粉絲心理,三個角度分析“小鮮肉”粉絲的心理特征,以更加深入探究“小鮮肉”明星的生命力和發(fā)展動力所在。第四章“小鮮肉”明星的粉絲經(jīng)濟(jì),在前面研究的過程中發(fā)現(xiàn),“小鮮肉”明星與粉絲之間有著緊密的聯(lián)系,粉絲強(qiáng)大的經(jīng)濟(jì)力量也催生了新的粉絲經(jīng)濟(jì)模式。此章試通過對對于“小鮮肉”明星的粉絲經(jīng)濟(jì)模式進(jìn)行梳理和分析,探索他們背后的新興的經(jīng)濟(jì)模式,了解“小鮮肉”群體對于文化娛樂產(chǎn)業(yè)的經(jīng)濟(jì)力量。第五章“小鮮肉”的社會文化意義,從整個社會文化背景出發(fā),本章從國內(nèi)粉絲文化的發(fā)展變化,“網(wǎng)生時(shí)代”受眾的成長,女性消費(fèi)者地位的提升以及身體文化的發(fā)展四個角度分析和探究這一明星群體出現(xiàn)的原因和意義,他們所代表的社會文化的發(fā)展和變化。
[Abstract]:In the background of the present entertainment industry in China, the update and replacement of the stars are becoming faster and faster, the original hard man and the grassroots image are no longer popular. In recent years, the name "small meat" is becoming more and more popular and has become the most popular image of male stars. The image of the stars represented by them represents the present time. In addition, the appearance of "small fresh meat" stars also reflects the change and development of social culture. The object of this paper is the male entertainment star group called "small fresh meat". The full text is divided into five chapters, using online participation. The research methods, such as style observation and text analysis, study the molding process and characteristics of "small fresh meat" star, the behavior and psychology of "small fresh meat" star, and then analyze the new fan economy represented by "small fresh meat" star from the economic perspective. Finally, on the basis of previous research, it analyzes the social significance of "small fresh meat" star. The first chapter analyzes the shape of "small fresh meat" star, and describes and analyses the overall image and characteristics of "small fresh meat" star. From three aspects of film and television works, reality show and micro-blog image, the image characteristics of "small fresh meat" stars are analyzed. They are feminine and elegant in appearance, without aggression and clean juvenile temperament. It is their main feature. At the same time, "small meat" stars have great commercial value, which is an important factor in their ability to quickly turn red. This is due to their strong fan power and new fan relationship. The second and third chapters analyze the behavior and psychology of "small fresh meat" star fans. A cultural phenomenon. The significance of the emergence is not only the phenomenon itself, but also the change and influence on the life and psychology of the audience, the understanding and interpretation of the audience. The powerful fan power is one of the most important features of the "small fresh meat" star, and the behavior and psychology of the fans can explain the characteristics and connotation of the group, as well as the representative behind it. Social psychological and cultural significance. Through online participatory observation, this paper combs and analyzes the "small fresh meat" star from two aspects of fan behavior and fan group behavior. The relationship between "small fresh meat" fans and them is a kind of accompanying relationship. "Small fresh meat" fans are involved in the development of idols. Higher degree, more active, and more powerful to the idol star, and can even affect the career decision of "small meat" star. Among them, female fans occupy most of the proportion of the fans of "small meat" stars. On the basis of the research on the behavior of fans, this article is based on the analysis of the text, from the group identity psychology. The psychological characteristics of the body projection psychology and the female fans were analyzed in three angles to further explore the vitality and development power of the "small fresh meat" star. The fourth chapter of "small fresh meat" star's fan economy found that the "small fresh meat" star was closely related to the fans in the process of research. The strong economic power of the fans also gave birth to a new model of the fan economy. This chapter tries to explore and analyze the economic model of "small fresh meat" star fans, explore the emerging economic models behind them, and understand the economic strength of the "small fresh meat" group for the culture and entertainment industry. The fifth chapter "small fresh meat". The social and cultural significance, from the whole social and cultural background, this chapter analyzes and explores the origin and significance of the star group from the development and changes of the domestic fan culture, the growth of the "net age" audience, the promotion of the status of women consumers and the development of the body culture, and the social and cultural development they represent. And change.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C913

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 袁佳;;新媒體時(shí)代的電影明星與中國電影發(fā)展——北京師范大學(xué)“新媒體時(shí)代的電影明星與中國電影發(fā)展研討會”綜述[J];當(dāng)代電影;2016年01期

2 李景艷;;“小鮮肉”的流行使用及其社會文化心理[J];安順學(xué)院學(xué)報(bào);2015年05期

3 林佳穎;;從TFboys走紅看本土規(guī)則與日本娛樂運(yùn)營體制的融合[J];新聞傳播;2015年17期

4 殷昭玖;;論當(dāng)下國產(chǎn)電影“基腐”文化的盛行[J];電影評介;2015年17期

5 馬丁·辛格勒;王翔宇;;明星學(xué)研究的路徑圖[J];電影藝術(shù);2015年03期

6 陳曉云;;明星研究:維度與方法[J];當(dāng)代電影;2015年04期

7 蘭嵐;;藝恩:當(dāng)“小鮮肉”撞上大數(shù)據(jù)[J];電視指南;2015年01期

8 王毅;;從粉絲型學(xué)者到學(xué)者型粉絲:粉絲研究與抵制理論[J];湘潭大學(xué)學(xué)報(bào)(哲學(xué)社會科學(xué)版);2014年01期

9 張晨光;劉曉敏;;中國大陸影視明星男性氣質(zhì)的媒介建構(gòu)——對張涵予、孫紅雷、黃渤媒介形象的文化解析[J];新聞春秋;2013年04期

10 劉心;;娛樂明星在新浪微博中的形象搭建——五月天主唱阿信形象傳播策略分析[J];西部廣播電視;2013年12期

相關(guān)博士學(xué)位論文 前2條

1 朱曉蘭;“凝視”理論研究[D];南京大學(xué);2011年

2 楊玲;超女粉絲與當(dāng)代大眾文化消費(fèi)[D];首都師范大學(xué);2009年

相關(guān)碩士學(xué)位論文 前5條

1 劉安安;我國“00后”明星的媒介形象塑造研究[D];蘇州大學(xué);2015年

2 李晨;觀看中成長的女性—章子怡明星研究[D];重慶大學(xué);2015年

3 陳陸歡;體育明星的媒介形象傳播研究[D];蘇州大學(xué);2015年

4 劉明月;當(dāng)代中國“草根明星”現(xiàn)象研究[D];山東師范大學(xué);2013年

5 蔡鵬飛;電視迷文化研究[D];華中科技大學(xué);2009年

，

本文編號：2033099