【摘要】：景觀是一個地域綜合體,囊括了多種形式的組合,飲食與景觀具有天然的聯(lián)系,它根植于特定地域,彰顯著濃郁的地方特色,不僅滿足基本生存需求,更是源于生活的審美體驗。飲食景觀(foodscape)是景觀研究的新領域,當進入旅游中,其功能發(fā)生轉變,作為旅游吸引物形成旅游飲食景觀,這為旅游景觀的理論研究和實際應用開拓了新思路。如何認識旅游飲食景觀?如何評價旅游飲食景觀?如何優(yōu)化旅游飲食景觀?是研究旅游飲食景觀有待于解決的問題。 本文在總結飲食景觀相關研究內容的基礎上,形成對飲食景觀的初步認識,并經過梳理景觀概念體系提出了旅游飲食景觀的基本概念。旅游景觀學、集體記憶論、傳播學、符號學等多學科理論的綜合運用為探索旅游飲食景觀的形成過程提供了理論依據(jù),對飲食景觀研究內容的闡釋及質性研究方法(實地觀察和訪談調查)的運用,則為剖析旅游飲食景觀結構開啟了思路。通過問卷調查獲取基礎數(shù)據(jù),注重將定性化研究(理論探索)與定量化研究(結構方程模型、模糊綜合評判法)相結合,本文構建了旅游飲食景觀的評價指標體系及多層次模糊綜合評判模型。本文采取實證主義研究思路對盱眙龍蝦景觀和青島啤酒景觀進行比較研究,最后,根據(jù)實證評價結果,基于旅游飲食景觀的評價指標體系與權重進一步探索其設計與優(yōu)化之路。 本文的主要研究結論如下： (1)基于相關理論,本文界定了旅游飲食景觀的概念。即,能成為旅游吸引物,以飲食文化為主題而形成的具有明顯的外部感知特色和強烈地方感的環(huán)境綜合體。 (2)旅游飲食景觀由飲食景觀演進而來,經歷了四個發(fā)展階段：命名階段、景觀范圍劃定和功能完善階段、品牌化階段、形象認同階段。其內在結構包含三大要素：飲食、環(huán)境、活動,三者功能各異、相互影響、相輔相成。 (3)建立旅游飲食景觀評價模型。本文依據(jù)旅游飲食景觀的構成,確定評價指標體系,包括1個一級指標(目標層)、3個二級指標(要素層)、14個三級指標(指標層),共同構成因素集。運用結構方程模型處理專家問卷數(shù)據(jù),得到指標間的標準化路徑系數(shù),采用歸一化方法求得權重,形成權重集。進而系統(tǒng)地運用模糊綜合評判法,構建了旅游飲食景觀的兩級模糊綜合評判模型,據(jù)此得出包含總體評價和要素評價的多層次評判模型。 (4)以盱眙龍蝦景觀和青島啤酒景觀為例,本文運用旅游飲食景觀多層次模糊綜合評判模型,對二者進行評價、比較,結果與實際情況基本吻合。實證研究表明,旅游飲食景觀評價模型具有科學性、合理性。據(jù)此,本文從四方面系統(tǒng)地探討了旅游飲食景觀設計與優(yōu)化的思路。
[Abstract]:Landscape is a regional complex, including a variety of forms of combination, diet and landscape has a natural relationship, it is rooted in a specific region, showing strong local characteristics, not only to meet the basic needs of survival, It is also from the aesthetic experience of life. Dietary landscape (foodscape) is a new field of landscape research. When it comes to tourism, its function changes and forms tourist diet landscape as a tourist attraction, which opens up a new idea for the theoretical research and practical application of tourism landscape. How to understand the tourist Diet Landscape? How to evaluate tourist Diet Landscape? How to optimize tourist Diet Landscape? It is a problem to be solved in the study of tourism food landscape. On the basis of summarizing the related research contents of dietary landscape, this paper formed a preliminary understanding of dietary landscape, and put forward the basic concept of tourism diet landscape after combing the concept system of landscape. The comprehensive application of multi-disciplinary theories such as tourism landscape theory, collective memory theory, communication theory, semiotics and so on provides a theoretical basis for exploring the forming process of tourism diet landscape. The interpretation of dietary landscape and the application of qualitative research methods (field observation and interview investigation) opened the way for analyzing the structure of tourist diet landscape. Through the questionnaire survey to obtain the basic data, pay attention to the combination of qualitative research (theoretical exploration) and quantitative research (structural equation model, fuzzy comprehensive evaluation method). In this paper, the evaluation index system of tourism food landscape and the multi-level fuzzy comprehensive evaluation model are constructed. This paper makes a comparative study on Xuyi lobster landscape and Tsing Tao Beer landscape by positivism. Finally, according to the results of empirical evaluation, the evaluation index system and weight of tourism diet landscape are used to further explore the way of design and optimization. The main conclusions of this paper are as follows: (1) based on the relevant theory, this paper defines the concept of tourism food landscape. That is, it can become a tourist attraction, with the theme of diet culture as the theme of the formation of a clear external perception of the characteristics and strong sense of the environment. (2) Tourism Diet landscape from the evolution of dietary landscape, It has gone through four stages: naming stage, landscape scope delineation and function perfection stage, brand stage, image identification stage. Its internal structure includes three major elements: diet, environment, activities, the three functions are different, mutual influence, complementary. (3) establish a tourism diet landscape evaluation model. According to the composition of tourist diet landscape, the evaluation index system is determined in this paper, including one primary index (target layer), three secondary indexes (element layer) and 14 third-level indexes (index layer), which together constitute the set of factors. The structure equation model is used to deal with the data of expert questionnaire, and the standardized path coefficient among the indexes is obtained, and the weight set is obtained by using the normalized method. Then the two-level fuzzy comprehensive evaluation model of tourism food landscape is constructed by using fuzzy comprehensive evaluation method. Based on this, a multi-level evaluation model including overall evaluation and element evaluation is obtained. (4) taking Xuyi lobster landscape and Tsing Tao Beer landscape as examples, this paper uses the multi-level fuzzy comprehensive evaluation model of tourism diet landscape to evaluate the two models. The results are in good agreement with the actual situation. The empirical study shows that the tourism diet landscape evaluation model is scientific and reasonable. On the basis of this, this paper systematically discusses the ideas of tourism diet landscape design and optimization from four aspects.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：K901;F592

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