本文選題：新農(nóng)村 + 大眾傳媒��； 參考：《南京師范大學(xué)》2011年碩士論文

【摘要】：改革開放以來,基層民主政治的發(fā)展成為了中國政治發(fā)展中最引人矚目的成果,甚至在某種程度上成為了中國政治現(xiàn)代化的起始點(diǎn)之一。大眾傳媒作為社會(huì)公器,承擔(dān)著傳遞國家政策信息、解讀對農(nóng)政策、提供話語表達(dá)渠道等責(zé)任,黨和政府也多次在中央一號文件中明確要求“廣播電臺(tái)、電視臺(tái)要把服務(wù)‘三農(nóng)’作為主要任務(wù)”,提出將廣播、電視、網(wǎng)絡(luò)等作為村務(wù)公開的重要途徑,為農(nóng)村基層民主建設(shè)服務(wù)；同時(shí)還要求加大廣播電視資源配置向農(nóng)村傾斜的力度。面對巨大的農(nóng)村傳媒市場,大眾傳媒廣泛而深入地參與到農(nóng)村基層民主建設(shè)中來,不僅是傳媒自身的追求,也是黨和國家的要求,更是廣大農(nóng)民的需求。目前著眼于大眾傳媒與基層民主建設(shè)關(guān)系問題的專門研究鮮有發(fā)現(xiàn),因此選題本身是對大眾傳媒與農(nóng)村研究的一個(gè)補(bǔ)充。 在新農(nóng)村建設(shè)的大背景下,農(nóng)村的基層民主建設(shè)也呈現(xiàn)出了相應(yīng)的新特點(diǎn),這些社會(huì)變革與進(jìn)步也對大眾傳媒提出了新要求：傳播觀念從城市本位走向農(nóng)村本位,運(yùn)營方式從自負(fù)盈虧轉(zhuǎn)向政府支持,從被動(dòng)報(bào)道到主動(dòng)參與。通過選取有代表性的地區(qū)進(jìn)行問卷調(diào)查和入戶走訪,筆者對蘇州地區(qū)大眾傳媒參與農(nóng)村基層民主政治建設(shè)的現(xiàn)狀有了一個(gè)較為理性的認(rèn)識：大眾傳媒在傳遞信息、解讀國家方針政策方面起到積極作用,但同時(shí)農(nóng)民群眾整體不高的媒介素養(yǎng)水平限制了大眾傳媒參與基層民主建設(shè)的效果；大眾傳媒在提升農(nóng)民民主意識、提供話語表達(dá)渠道上的作用有待進(jìn)一步提高。在實(shí)地調(diào)研的基礎(chǔ)上筆者提出了大眾傳媒促進(jìn)農(nóng)村基層民主政治建設(shè)的一些措施：提升農(nóng)民的媒介素養(yǎng)、培養(yǎng)民主意識、引導(dǎo)觀念變遷、監(jiān)督民主政策的施行,通過促進(jìn)農(nóng)村經(jīng)濟(jì)發(fā)展、傳播新文化、培育新農(nóng)民等方式推進(jìn)農(nóng)村基層民主建設(shè)的進(jìn)程。 筆者選擇的調(diào)研地區(qū)是經(jīng)濟(jì)較發(fā)達(dá)的蘇州農(nóng)村,所取得的研究成果也僅能代表一部分經(jīng)濟(jì)發(fā)達(dá)地區(qū)農(nóng)村大眾傳媒在基層民主建設(shè)中現(xiàn)狀和作用。而農(nóng)村基層民主建設(shè)的進(jìn)程對大眾傳媒的反作用也有待繼續(xù)探索。
[Abstract]:Since the reform and opening up, the development of grass-roots democratic politics has become the most remarkable achievement in the political development of China, and to some extent has become one of the starting points of China's political modernization. The mass media, as the public organ of society, bear the responsibility of transmitting national policy information, interpreting agricultural policies, and providing channels for the expression of discourse. The Party and the government have repeatedly explicitly requested "radio stations" in the first document of the Central Committee. The TV station should regard the service of "three rural areas" as the main task ", put forward the radio, television, network and so on as the important way to open the village affairs, serve for the rural grass-roots democratic construction;" At the same time, it also needs to increase the allocation of radio and television resources to the rural tilt. Facing the huge rural media market, the mass media participate in the rural grass-roots democratic construction extensively and deeply, which is not only the pursuit of the media itself, but also the demand of the Party and the country, but also the needs of the peasants. At present, special research on the relationship between mass media and grass-roots democratic construction is rare, so the topic itself is a supplement to the study of mass media and rural areas. Under the background of the new rural construction, the rural grass-roots democratic construction also presents the corresponding new characteristic, these social changes and the progress also put forward the new request to the mass media: the communication idea moves from the city standard to the countryside standard, Operation mode from self-financing to government support, from passive reporting to active participation. By selecting representative areas to carry out questionnaires and household visits, the author has a more rational understanding of the current situation of mass media participating in the rural grass-roots democratic political construction in Suzhou: mass media are transmitting information. The interpretation of national policy plays a positive role, but at the same time, the low level of mass media's media literacy limits the effect of mass media participation in grass-roots democratic construction. The role of providing discourse expression channels needs to be further improved. On the basis of field investigation, the author puts forward some measures for mass media to promote the construction of rural grass-roots democratic politics: to enhance peasants' media literacy, to cultivate democratic consciousness, to guide the change of ideas, and to supervise the implementation of democratic policies. By promoting rural economic development, spreading new culture and cultivating new farmers, the process of rural grass-roots democratic construction is promoted. The research area chosen by the author is the rural area of Suzhou, where the economy is more developed, and the research results obtained can only represent the present situation and role of rural mass media in the grass-roots democratic construction in some economically developed areas. The rural grassroots democratic construction process to the mass media reaction also needs to continue to explore.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：D422.6;G206.3

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