警察公共關(guān)系公眾傳播的實(shí)踐性研究
發(fā)布時(shí)間:2019-02-18 20:40
【摘要】: 新時(shí)期警察公共關(guān)系公眾傳播實(shí)踐在各類警務(wù)活動中扮演了越來越重要的角色,并且其重要性也被逐漸重視。在公共關(guān)系理念范疇下,公共機(jī)關(guān)不論在警察公共關(guān)系的實(shí)踐層面還是理論創(chuàng)新層面都進(jìn)行了一些探索,取得了一系列實(shí)際成果。我國的警察公共關(guān)系主要包括提高警察組織公共關(guān)系聲譽(yù)度、提高警察隊(duì)伍各項(xiàng)素質(zhì)、建立和發(fā)展警察公共關(guān)系組織機(jī)構(gòu)以及警察公共關(guān)系理念創(chuàng)新等方面。 我國的警察組織正努力在各個方面加強(qiáng)民警的公共關(guān)系意識,事實(shí)上也取得了一些成果。但是,我們也不得不認(rèn)識到一些長期困擾警察組織存在和發(fā)展的問題正隨著經(jīng)濟(jì)一體化、國家社區(qū)化、信息全球化等進(jìn)程,對警察組織、警察個體的不利影響逐步擴(kuò)大,甚至對警察組織隊(duì)伍的穩(wěn)定性和基層警察組織的正常工作帶來了沖擊。從這個意義上說,警察公共關(guān)系的重要性逐漸顯現(xiàn),如何實(shí)現(xiàn)其正確的輿論導(dǎo)向和大眾傳播成為了警察組織回避不了的問題。 本文從兩方面對警察公共關(guān)系公眾傳播行為的有效性進(jìn)行探討,一是從警察學(xué)的視角研究警察公共關(guān)系的產(chǎn)生發(fā)展的特殊規(guī)律,研究警察公共關(guān)系的歷史與現(xiàn)狀,借鑒國外境外警察公共關(guān)系的經(jīng)驗(yàn)做法,研究如何通過建立與公眾的溝通機(jī)制,樹立警察組織形象,更好推動警察建設(shè);二是從政府公共關(guān)系的視角研究警察公共關(guān)系現(xiàn)象,把警察公共關(guān)系放在公共關(guān)系這個大背景中考察,具體從社會學(xué)、傳播學(xué)、管理學(xué)、新聞學(xué)等角度,考察警察組織與公眾的關(guān)系。 作者認(rèn)為應(yīng)該抓住警察公共關(guān)系建設(shè)中的重點(diǎn)和主流,集中有限的人力、財(cái)力、精力,開展外部公眾的公共關(guān)系傳播。以歷史的視角和國外經(jīng)驗(yàn)的借鑒,從時(shí)間和空間兩個維度對警察公共關(guān)系的產(chǎn)生、發(fā)展、理論體系的形成進(jìn)行比較,并借此指出我國警察公共關(guān)系建設(shè)方面存在的思想誤區(qū)。同時(shí),作者結(jié)合多年的公安工作實(shí)際和公共管理的理論知識,對警察公共關(guān)系公眾傳播的實(shí)踐性進(jìn)行嘗試和探討。
[Abstract]:In the new era, the practice of public communication of police public relations has played an increasingly important role in all kinds of policing activities, and its importance has been gradually attached importance to. Under the concept of public relations, the public organs have made some explorations in both the practical level and the theoretical level of the police public relations, and have achieved a series of practical results. The police public relations in China mainly include improving the reputation of the police organization, improving the quality of the police force, establishing and developing the police public relations organization and the innovation of the concept of the police public relations. Our country's police organization is trying to strengthen the public relations consciousness of the police in all aspects, in fact, it has made some achievements. However, we also have to realize that some problems that have long plagued the existence and development of police organizations are gradually expanding along with the process of economic integration, national communitalization, information globalization, and so on, which have an adverse impact on police organizations and individual police officers. Even the stability of the police organization team and the normal work of the grass-roots police organization brought about an impact. In this sense, the importance of the police public relations gradually appears, how to achieve its correct public opinion guidance and mass communication has become a problem that police organizations can not avoid. This paper probes into the effectiveness of the public communication behavior of the police public relations from two aspects. The first is to study the special law of the emergence and development of the police public relations from the perspective of police science, and to study the history and present situation of the police public relations. Learn from the experience of overseas police public relations, study how to establish a communication mechanism with the public, establish the image of the police organization, better promote the police construction; The second is to study the phenomenon of police public relations from the perspective of government public relations, and put the police public relations in the context of public relations, specifically from the angles of sociology, communication, management, journalism, etc. To examine the relationship between the police organization and the public. The author holds that the emphasis and mainstream of the construction of police public relations should be grasped, and limited manpower, financial resources and energy should be concentrated to spread the public relations with the outside public. From the perspective of history and the experience of foreign countries, this paper compares the emergence, development and formation of the theoretical system of police public relations from the two dimensions of time and space, and points out the ideological errors in the construction of police public relations in China. At the same time, the author tries and probes into the practice of the public communication of the police public relations by combining with the practice of public security work and the theory of public administration for many years.
【學(xué)位授予單位】:復(fù)旦大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:D631.1
本文編號:2426182
[Abstract]:In the new era, the practice of public communication of police public relations has played an increasingly important role in all kinds of policing activities, and its importance has been gradually attached importance to. Under the concept of public relations, the public organs have made some explorations in both the practical level and the theoretical level of the police public relations, and have achieved a series of practical results. The police public relations in China mainly include improving the reputation of the police organization, improving the quality of the police force, establishing and developing the police public relations organization and the innovation of the concept of the police public relations. Our country's police organization is trying to strengthen the public relations consciousness of the police in all aspects, in fact, it has made some achievements. However, we also have to realize that some problems that have long plagued the existence and development of police organizations are gradually expanding along with the process of economic integration, national communitalization, information globalization, and so on, which have an adverse impact on police organizations and individual police officers. Even the stability of the police organization team and the normal work of the grass-roots police organization brought about an impact. In this sense, the importance of the police public relations gradually appears, how to achieve its correct public opinion guidance and mass communication has become a problem that police organizations can not avoid. This paper probes into the effectiveness of the public communication behavior of the police public relations from two aspects. The first is to study the special law of the emergence and development of the police public relations from the perspective of police science, and to study the history and present situation of the police public relations. Learn from the experience of overseas police public relations, study how to establish a communication mechanism with the public, establish the image of the police organization, better promote the police construction; The second is to study the phenomenon of police public relations from the perspective of government public relations, and put the police public relations in the context of public relations, specifically from the angles of sociology, communication, management, journalism, etc. To examine the relationship between the police organization and the public. The author holds that the emphasis and mainstream of the construction of police public relations should be grasped, and limited manpower, financial resources and energy should be concentrated to spread the public relations with the outside public. From the perspective of history and the experience of foreign countries, this paper compares the emergence, development and formation of the theoretical system of police public relations from the two dimensions of time and space, and points out the ideological errors in the construction of police public relations in China. At the same time, the author tries and probes into the practice of the public communication of the police public relations by combining with the practice of public security work and the theory of public administration for many years.
【學(xué)位授予單位】:復(fù)旦大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:D631.1
【引證文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前2條
1 范昀敉;淺析社區(qū)內(nèi)警察公共關(guān)系的建設(shè)[D];復(fù)旦大學(xué);2010年
2 王麗;云南省公安邊防部隊(duì)公共形象建設(shè)研究[D];云南大學(xué);2012年
,本文編號:2426182
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