本文關(guān)鍵詞：論自媒體語境下的警察危機(jī)公關(guān)　出處：《西南政法大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 警察組織 危機(jī) 自媒體 危機(jī)公關(guān)

【摘要】：警察危機(jī)公關(guān)是警察行政關(guān)注和研究的核心內(nèi)容之一。在危機(jī)頻發(fā)的當(dāng)下風(fēng)險(xiǎn)社會(huì)，成功的危機(jī)公關(guān)是確保警察組織適應(yīng)社會(huì)環(huán)境繼而求生存發(fā)展的必要保障。 危機(jī)的發(fā)生有其不可避免性。對(duì)于警察組織而言，危機(jī)的發(fā)生有深層原因和表層原因，有內(nèi)部原因和外部原因。正確認(rèn)識(shí)這些原因是進(jìn)行警察危機(jī)公關(guān)的前提。危機(jī)的發(fā)生一定是在具體的時(shí)空環(huán)境中進(jìn)行的，特別是信息傳播的環(huán)境對(duì)危機(jī)公關(guān)的成敗有著關(guān)鍵性的影響。最近兩三年來，自媒體的強(qiáng)勢(shì)崛起改變了以往信息傳播只掌握在少數(shù)人手里的壟斷性局面。自媒體的草根性和平民化使得人人都是信息的制造者、發(fā)布者和傳播者。話語獨(dú)裁在技術(shù)上越來越微乎其微。同時(shí)，自媒體又是謠言的發(fā)酵平臺(tái)，不失時(shí)機(jī)地制造混亂。在信息傳播的“亂氣流”中，警察組織的成功公關(guān)不僅依賴過往積累的經(jīng)驗(yàn)，更需要在新媒體環(huán)境中創(chuàng)新工作機(jī)制。 在傳統(tǒng)媒體語境下，警察組織在危機(jī)公關(guān)方面有不少成就。這些成就部分可以因應(yīng)新形勢(shì)，部分需要根據(jù)實(shí)際情況加以修正。在自媒體語境下，警察組織在危機(jī)公關(guān)方面有諸多不適，，比如缺乏戰(zhàn)略性考慮、制度建設(shè)滯后、缺乏系統(tǒng)性的策劃以及公關(guān)隊(duì)伍戰(zhàn)斗力不強(qiáng)等問題。造成這些問題的原因有二：對(duì)造成警察危機(jī)的根源認(rèn)識(shí)不清以及部分警察組織及其成員怠于應(yīng)對(duì)新媒體。這兩個(gè)問題需要有計(jì)劃地逐步予以解決。 危機(jī)的發(fā)生包括三個(gè)階段：發(fā)酵、發(fā)生以及消退。在這三個(gè)階段中，具體的危機(jī)公關(guān)方略也會(huì)有所不同。在危機(jī)的發(fā)酵階段，警察組織需要培養(yǎng)預(yù)警意識(shí)，從戰(zhàn)略高度進(jìn)行重視；科學(xué)研判形勢(shì)，得出傾向性結(jié)論；做好危機(jī)防控預(yù)案，預(yù)先規(guī)定好處理權(quán)限。在危機(jī)的發(fā)生階段，警察組織應(yīng)快速反應(yīng)，及時(shí)應(yīng)對(duì)。具體的方略主要有：適時(shí)開展網(wǎng)絡(luò)巡查；尋找民意領(lǐng)袖并與其恰當(dāng)對(duì)話；內(nèi)部公關(guān)與全員公關(guān)；新聞發(fā)言人制度；向獨(dú)立的第三方尋求支持；與傳統(tǒng)媒體親密合作。最后的危機(jī)消退階段，是警察組織重建與復(fù)原形象的絕佳時(shí)機(jī)，此時(shí)是變危機(jī)為轉(zhuǎn)機(jī)的最好時(shí)間。該階段重點(diǎn)回答了兩個(gè)問題：個(gè)案如何善后以及怎樣建構(gòu)危機(jī)解決的長(zhǎng)效機(jī)制。
[Abstract]:Police crisis public relations is one of the core contents of Police Administration's concern and research. In the current risk society with frequent crises, successful crisis public relations is a necessary guarantee to ensure that police organizations adapt to social environment and survive and develop.
The crisis has its inevitability. For the police organization, the crisis has deep reasons and superficial reasons, there are internal causes and external causes. The correct understanding of these reasons is the premise of the police public relations crisis. The crisis must be carried out in time and space in the concrete, is crucial especially the dissemination of information on environmental crisis public relations success. In recent two or three years, since the media's strong rise changed the situation of monopoly information transmitted only in the hands of a few people from the media. The grassroots peace people that everyone is a maker of information, publishers and distributors. And in authoritarian discourse very little more. At the same time, since the media platform is fermentation rumors, to seize the opportune moment to create chaos. In the dissemination of information "turbulence", the success of public relations of police organization depends not only on the past The accumulated experience needs to innovate the working mechanism in the new media environment.
In the traditional media environment, the police organization has many achievements in crisis public relations. These achievements should be part of the new situation, the part needs to be modified according to the actual situation. Since the media in the context of the police organization a lot of discomfort in crisis public relations, such as the lack of strategic thinking, system construction is lagging behind, the lack of systematic problems planning and PR team fighting capacity is not strong. There are two reasons for these problems: the root causes of the crisis of police is unclear and the police organization and its members failed to deal with the new media. These two problems need to have a plan to gradually be resolved.
The crisis includes three stages: fermentation, and disappeared. In the three stages of crisis public relations specific strategy will be different. In the fermentation stage of the crisis, police organizations need to develop early warning consciousness, attention from the strategic height; scientific study situation, the tendency of the conclusion; strengthen the crisis prevention and control plan and the pre specified processing permissions. In the event of crisis, the police organization should be rapid response and timely response. The specific strategies are: timely carry out inspections of the network; looking for opinion leaders and their appropriate dialogue; internal public relations and public relations staff; news spokesman system; seek support to the independent third party; close cooperation with traditional media the crisis subsided. At last stage, police organization reconstruction and rehabilitation of the image of the perfect time, now is the best time to change the crisis into an opportunity. The key to answer two A question: how the case is after and how to build a long-term mechanism for the solution of the crisis.

【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D631

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