【摘要】：隨著信息技術(shù)進步不斷加快,增強現(xiàn)實(AR)技術(shù)在數(shù)字出版業(yè)中的應用日趨廣泛,增強現(xiàn)實出版產(chǎn)品快速進入用戶消費視野。鑒于行業(yè)生態(tài)整體尚未成熟,厘清增強現(xiàn)實技術(shù)在數(shù)字出版業(yè)中的應用問題對產(chǎn)業(yè)健康發(fā)展有重要現(xiàn)實意義。本文主要探討增強現(xiàn)實技術(shù)在數(shù)字出版業(yè)應用過程中的技術(shù)、標準、終端、內(nèi)容、經(jīng)營、監(jiān)管6個問題。認為增強現(xiàn)實技術(shù)較其他虛擬技術(shù)擁有更現(xiàn)實的商業(yè)應用潛力,立足產(chǎn)業(yè)生態(tài)演進思維和產(chǎn)業(yè)鏈延伸視角是夯實增強現(xiàn)實技術(shù)應用基礎(chǔ)的關(guān)鍵。
[Abstract]:With the rapid progress of information technology, the application of augmented reality (AR) technology in digital publishing industry is becoming more and more extensive, and augmented reality publishing products quickly enter the field of user consumption. In view of the fact that the whole industry ecology is not yet mature, it is of great practical significance to clarify the application of augmented reality technology in the digital publishing industry for the healthy development of the industry. This paper mainly discusses six problems in the application of augmented reality technology in digital publishing industry: technology, standard, terminal, content, management and supervision. It is considered that augmented reality technology has more realistic commercial application potential than other virtual technologies. Based on the thinking of industrial ecological evolution and the perspective of industrial chain extension, it is the key to consolidate the foundation of augmented reality technology application.
【作者單位】： 重慶工商大學融智學院文化產(chǎn)業(yè)研究所;
【基金】：重慶市教育委員會科技項目“重慶教育數(shù)字出版促進縣域教育資源公平配置研究”(項目編號:KJ1401702) 重慶工商大學融智學院校級重點項目“重慶教育數(shù)字出版業(yè)與勞動力人口教育資源均衡的耦合關(guān)系研究”(項目編號:20158003)的階段性成果
【分類號】：G230.7

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