【摘要】：近年來(lái),我國(guó)旅游業(yè)發(fā)展迅速,但全國(guó)旅游業(yè)發(fā)展還很不平衡,有的地方還比較落后,這需要我們旅游工作者不斷研究,借鑒國(guó)內(nèi)外好的經(jīng)驗(yàn),深化規(guī)劃設(shè)計(jì)、硬件建設(shè)和軟件培養(yǎng),來(lái)滿足旅游者的消費(fèi)需要,來(lái)促進(jìn)整個(gè)旅游行業(yè)的不停發(fā)展。峨眉山-樂(lè)山是國(guó)家5A級(jí)旅游景區(qū),具有豐富的旅游資源,悠久的歷史文化,兩個(gè)景區(qū)相距很近,資源具有同質(zhì)性,適合一體化開(kāi)發(fā)。本文從國(guó)內(nèi)外研究現(xiàn)狀入手,運(yùn)用定性和定量方法對(duì)峨眉山-樂(lè)山進(jìn)行評(píng)價(jià),判斷出該景區(qū)旅游資源屬中上水平,并引入SWOT分析法分析出目前資源的優(yōu)勢(shì)和劣勢(shì)及機(jī)會(huì)和威脅,找到該區(qū)旅游資源開(kāi)發(fā)中存在的問(wèn)題,提出了峨眉山-樂(lè)山優(yōu)化開(kāi)發(fā)方案,具體是通過(guò)對(duì)開(kāi)發(fā)模式、一體化旅游改造、營(yíng)銷推廣等進(jìn)行優(yōu)化開(kāi)發(fā),也增強(qiáng)人們保護(hù)自然資源、旅游資源的國(guó)民意識(shí)。
[Abstract]:In recent years, China's tourism industry has developed rapidly, but the development of the national tourism industry is still very uneven, and some places are still relatively backward. This requires our tourism workers to constantly study, learn from good experience at home and abroad, and deepen planning and design. Hardware construction and software training to meet the consumption needs of tourists, to promote the development of the entire tourism industry. Mt. Emei-Leshan is a national 5A-grade scenic spot with rich tourist resources and long history and culture. The two scenic spots are very close to each other. The resources are homogeneous and suitable for integrated development. Starting with the current research situation at home and abroad, this paper evaluates the tourism resources of Emei Mountain and Leshan by using qualitative and quantitative methods, and finds out that the tourism resources of this scenic spot belong to the upper and middle level, and analyzes the advantages and disadvantages, opportunities and threats of the present resources by introducing SWOT analysis method. This paper finds out the problems existing in the exploitation of tourism resources in this area, and puts forward the optimal development scheme of Emei Mountain and Leshan, which can also enhance people's protection of natural resources by optimizing the development mode, integrating tourism transformation, marketing promotion, and so on. The national consciousness of tourism resources.
【學(xué)位授予單位】：中國(guó)石油大學(xué)(華東)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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