本文選題：德夯大峽谷 + 體育旅游資源�。� 參考：《吉首大學(xué)》2014年碩士論文

【摘要】：文化創(chuàng)意產(chǎn)業(yè)從20世紀(jì)90年代開(kāi)始席卷全球，并逐漸成為推動(dòng)區(qū)域經(jīng)濟(jì)發(fā)展和提升競(jìng)爭(zhēng)力的核心因素。由于它具有創(chuàng)新性、文化性、高附加值性、強(qiáng)輻射性等特征，因此對(duì)擴(kuò)展體育旅游資源范圍、提升旅游產(chǎn)品范圍、優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)具有重大意義。本研究嘗試從文化創(chuàng)意產(chǎn)業(yè)的視角研究湘西德夯大峽谷體育旅游開(kāi)發(fā)，以期能促進(jìn)德夯大峽谷及整個(gè)湘西體育旅游產(chǎn)業(yè)的良性發(fā)展。 本文立足湘西德夯大峽谷旅游圈，運(yùn)用文獻(xiàn)資料法、專(zhuān)家訪談法、實(shí)地考察法、案例分析法等研究方法對(duì)德夯大峽谷體育旅游資源的現(xiàn)狀、體育旅游資源創(chuàng)意開(kāi)發(fā)內(nèi)容、類(lèi)型等情況進(jìn)行深入調(diào)查和研究，并結(jié)合德夯大峽谷體育旅游資源創(chuàng)意開(kāi)發(fā)存在問(wèn)題提出相應(yīng)的對(duì)策，以期為有關(guān)部門(mén)決策提供參考，能更好的促進(jìn)其體育旅游資源的創(chuàng)意開(kāi)發(fā)。 研究結(jié)果表明： 1、德夯大峽谷地理位置優(yōu)越，氣候條件良好，自然生態(tài)體育旅游資源與人文體育旅游資源豐富。其體育旅游資源富有歷史性和原生態(tài)、民族性和地域性特征顯著及內(nèi)容豐富、形式多樣等特征。 2、湘西德夯大峽谷體育旅游資源創(chuàng)意開(kāi)發(fā)現(xiàn)狀主要：①德夯大峽谷擁有創(chuàng)意開(kāi)發(fā)的良好環(huán)境，為體育旅游創(chuàng)意產(chǎn)業(yè)發(fā)展道路提供了更多機(jī)遇。②其體育旅游資源創(chuàng)意開(kāi)發(fā)內(nèi)容豐富多彩，主要有民俗體育文化項(xiàng)目、民俗體育節(jié)慶、大型體育賽事等。③其體育旅游資源創(chuàng)意開(kāi)發(fā)的進(jìn)展以民族傳統(tǒng)體育旅游資源項(xiàng)目和戶外體育旅游賽事資源創(chuàng)意開(kāi)發(fā)為主，其創(chuàng)意開(kāi)發(fā)的方法和手段形式多樣。 3、目前德夯大峽谷體育旅游資源創(chuàng)意開(kāi)發(fā)存在以下不足：①體育旅游資源創(chuàng)意開(kāi)發(fā)缺乏科學(xué)規(guī)劃和指導(dǎo)；②著重開(kāi)發(fā)體育旅游自然資源，忽視體育旅游文化資源的創(chuàng)意開(kāi)發(fā)；③體育旅游宣傳力度不夠，品牌意識(shí)不強(qiáng)；④體育旅游創(chuàng)意開(kāi)發(fā)觀念落后，影響體育旅游資源的良性發(fā)展；⑤缺乏體育創(chuàng)意人才隊(duì)伍，，服務(wù)水平質(zhì)量較低。 4、針對(duì)德夯大峽谷體育旅游資源創(chuàng)意開(kāi)發(fā)存在的問(wèn)題，并結(jié)合苗鼓文化節(jié)這一創(chuàng)意開(kāi)發(fā)的現(xiàn)狀及展望前景，提出以下創(chuàng)意開(kāi)發(fā)對(duì)策：①立足大眾健身基礎(chǔ)，開(kāi)發(fā)喜聞樂(lè)見(jiàn)大眾休閑體育旅游創(chuàng)意產(chǎn)業(yè)鏈。②突出原生態(tài)和民族性的體育旅游項(xiàng)目，打造湘西地區(qū)著名的文化創(chuàng)意品牌；③培養(yǎng)文化創(chuàng)意產(chǎn)業(yè)人才，加速體育旅游與文化創(chuàng)意產(chǎn)業(yè)的融合；④突破德夯大峽谷資金、環(huán)境及技術(shù)等條件的限制，促進(jìn)體育旅游創(chuàng)意產(chǎn)業(yè)的良性發(fā)展；⑤利用新媒體優(yōu)勢(shì)對(duì)德夯大峽谷體育旅游資源進(jìn)行整合營(yíng)銷(xiāo)與傳播。⑥加強(qiáng)與影視藝術(shù)合作，積極開(kāi)發(fā)體育文化影視創(chuàng)意產(chǎn)品。
[Abstract]:Cultural and creative industries have been sweeping the world since 1990s, and gradually become the core factors to promote regional economic development and enhance competitiveness. Because it has the characteristics of innovation, culture, high added value and strong radiation, it is of great significance to expand the scope of sports tourism resources, promote the scope of tourism products and optimize the industrial structure. This study attempts to study the development of sports tourism in Dezhang Grand Canyon of Western Hunan from the perspective of cultural and creative industry in order to promote the benign development of the Grand Canyon and the whole sports tourism industry of Xiangxi. This paper is based on the tourism circle of the Debang Grand Canyon in the west of Hunan, using the methods of literature, expert interview, field investigation, case analysis and so on, to analyze the present situation of the sports tourism resources and the contents of the creative development of the sports tourism resources in the Grand Canyon. In order to provide a reference for the relevant departments to make decisions, this paper makes a thorough investigation and research on the types and other situations, and puts forward corresponding countermeasures in the light of the problems existing in the creative development of sports tourism resources in the Grand Canyon. Can better promote its sports tourism resources creative development. The results show that: 1. The Dehan Grand Canyon is superior in geographical location, good in climate, rich in natural ecological sports tourism resources and humanistic sports tourism resources. Its sports tourism resources are rich in history and original ecology, and its national and regional characteristics are remarkable and rich in content. (2) the current situation of creative development of sports tourism resources in the Grand Canyon of Debang, Western Hunan, is mainly composed of 1% of the Grand Canyon, which has a good environment for creative development. It provides more opportunities for the development of sports tourism creative industry .2 the contents of creative development of sports tourism resources are rich and colorful, mainly include folk sports cultural items, folk sports festivals, etc. The development of the creative development of sports tourism resources mainly includes the traditional national sports tourism resources and the outdoor sports touring events. The methods and means of its creative development are various. 3. At present, the creative development of sports tourism resources in the Grand Canyon is lack of scientific planning and guidance as follows: (1) lack of scientific planning and guidance for the creative development of sports tourism resources; (2) focus on the development of sports tourism natural resources, ignore the creative development of sports tourism cultural resources and neglect the lack of sports tourism propaganda and brand awareness. 4. The concept of sports tourism creative development is backward, which affects the healthy development of sports tourism resources; (5) lack of the team of sports creative talents and low quality of service. 4. Aiming at the problems existing in the creative development of sports tourism resources in the Grand Canyon, and combining with the present situation and prospect of the creative development of Miao Du Cultural Festival, 4. Put forward the following creative development countermeasures: 1 based on the basis of mass fitness, develop popular leisure sports tourism creative industry chain .2 highlight the original ecological and national sports tourism projects, create famous cultural and creative brand in Xiangxi region; (3) cultivating talents in cultural and creative industries, accelerating the integration of sports tourism and cultural and creative industries and breaking through the restrictions of capital, environment and technology in the Grand Canyon, and promoting the benign development of the creative industry of sports tourism; (5) utilize the advantage of new media to integrate marketing and propagating the sports tourism resources in the Grand Canyon and strengthen the cooperation with the film and television art, and actively develop the creative products of sports culture film and television.
【學(xué)位授予單位】：吉首大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7;G812.7

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