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基于室內(nèi)定位的銀行客戶服務技術(shù)研究與實現(xiàn)

發(fā)布時間:2018-12-17 19:35
【摘要】:利用RFID定位技術(shù)和WLAN定位技術(shù)設(shè)計和實現(xiàn)了銀行客戶定位系統(tǒng),并基于客戶位置設(shè)計和實現(xiàn)了6種銀行客戶服務。通過需求分析歸納出與室內(nèi)定位技術(shù)相關(guān)的銀行客戶服務,并分析出涉及的三種定位對象是:帶有無源RFID標簽的RFID銀行卡,帶有有源Wi-Fi RFID標簽的RFID Key,以及手機、平板電腦等智能移動終端;三類應用場景是:中、大型銀行網(wǎng)點,小型銀行網(wǎng)點和自助網(wǎng)點。設(shè)計和實現(xiàn)了銀行客戶定位系統(tǒng)。設(shè)計了RFID定位子系統(tǒng),采用精確定位、不精確定位和方向判斷這三種定位模式,可以對RFID銀行卡進行定位;設(shè)計了WLAN定位子系統(tǒng),采用高密度部署AP的方式,保證任意區(qū)域能收到至少3個AP的信號,然后采用RSSI和三邊定位算法計算位置,可以對RFID Key和智能移動終端進行定位。設(shè)計了應用接口,用于為其他系統(tǒng)提供定位數(shù)據(jù),便于今后的擴展。設(shè)計和實現(xiàn)了6種基于室內(nèi)定位的銀行客戶服務。銀行網(wǎng)點指引是使用第三方地圖服務API和銀行客戶定位系統(tǒng)實現(xiàn);網(wǎng)點熱度分析是利用定位系統(tǒng)等數(shù)據(jù),分析各功能區(qū)“人數(shù)/容量”比,得出百分比熱度值,也可判斷房間的空閑程度,并可在地圖上顯示熱度情況和房間空閑情況;智能排隊優(yōu)化著重解決空號現(xiàn)象,通過定位排隊客戶的位置判斷出空號并自動跳過;客戶行為分析是根據(jù)客戶的行動軌跡,分析單體和群體的行為,判斷出客戶的興趣點、找出潛在客戶,改進銀行網(wǎng)點的功能;基于實時位置的服務是根據(jù)客戶的實時位置,提供自動化服務和定制的消息推送;失物尋找則是通過定位客戶的設(shè)備,判斷可能的丟失物品情況,向客戶發(fā)送報警,并通過定位系統(tǒng)助客戶找到失物。
[Abstract]:The bank customer positioning system is designed and implemented by using RFID positioning technology and WLAN positioning technology, and six kinds of bank customer service are designed and implemented based on customer location. Through requirement analysis, the bank customer service related to indoor positioning technology is summed up, and three positioning objects are analyzed: RFID bank card with passive RFID tag, RFID Key, with active Wi-Fi RFID tag and mobile phone. Intelligent mobile terminals such as tablets; Three types of application scenarios are: medium, large bank outlets, small bank outlets and self-service outlets. The bank customer positioning system is designed and implemented. The RFID positioning subsystem is designed, which adopts three positioning modes: precise positioning, imprecise positioning and direction judgment, which can locate the RFID bank card. The WLAN positioning subsystem is designed. The high density deployment of AP is used to ensure that at least 3 AP signals can be received in any region. Then the location can be calculated by RSSI and trilateral localization algorithm, which can locate RFID Key and intelligent mobile terminal. The application interface is designed to provide positioning data for other systems, which is easy to extend in the future. Six kinds of bank customer service based on indoor positioning are designed and implemented. The bank network guide is realized by using the third party map service API and the bank customer location system. The analysis of dot heat is to use the data such as positioning system to analyze the "number / capacity" ratio of each function area, get the percentage calorific value, also can judge the idle degree of the room, and can display the heat condition and the room idle condition on the map; Intelligent queue optimization focuses on solving the empty number phenomenon, through locating the location of queuing customers to determine the empty number and automatically skip; Customer behavior analysis is based on the track of customer action, the analysis of individual and group behavior, determine the customer's interest point, find out the potential customers, improve the function of the bank network; Real-time location-based services provide automated services and customized message push according to the real-time location of customers. The lost property search is to locate the equipment of the customer, judge the situation of the possible lost item, send the alarm to the customer, and help the customer to find the lost property through the positioning system.
【學位授予單位】:復旦大學
【學位級別】:碩士
【學位授予年份】:2014
【分類號】:TP391.44;TN925.93

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