本文選題：電視購物 + C4D�。� 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：現(xiàn)今中國電視購物產(chǎn)業(yè)蓬勃發(fā)展、競爭激烈,電視購物頻道紛紛對頻道整體形象包裝進行改版升級,吸引觀眾消費購物。在這一趨勢中,以后期特效技術(shù)和在線圖文包裝技術(shù)為代表數(shù)字包裝技術(shù)應(yīng)用效果突出,逐漸深入到電視購物頻道包裝的各個層面。本文對浙江好易購頻道的包裝現(xiàn)狀進行分析,針對時下電視購物頻道包裝不規(guī)范、視覺效果雜亂、缺乏互動性等問題,提出利用最新的三維動畫、后期合成特效技術(shù)和在線圖文包裝技術(shù)提升頻道包裝的視覺效果和互動性,并設(shè)計制作了好易購頻道整體包裝方案。本文主要的研究內(nèi)容:(1)對電視購物頻道包裝現(xiàn)狀進行分析,針對時下電視購物頻道包裝缺乏美觀性和互動性的問題,提出在頻道包裝制作中引入最新的三維動畫技術(shù)、后期特效合成技術(shù)和在線圖文包裝技術(shù),提升浙江好易購頻道整體視覺形象和節(jié)目互動性。(2)從頻道整體風(fēng)格、后期特效制作、屏幕體系包裝等三個方面對好易購頻道包裝需求進行分析,設(shè)計了制作流程、提供了技術(shù)解決方案,確定了最終包裝方案。(3)結(jié)合案例分析本次好易購頻道包裝中主要后期特效的實現(xiàn)過程,在充分考慮頻道整體包裝風(fēng)格的基礎(chǔ)上,運用AE、MAYA制作光環(huán)特效、粒子特效,特別是通過AE表達式實現(xiàn)了頻道宣傳片中隨機粒子閃爍效果,分析了頻道宣傳片中C4D建模和運用C4D-VRAY插件完成材質(zhì)設(shè)置和全局光設(shè)置,提升畫面質(zhì)感和沖擊力。介紹了如何利用C4D水墨材質(zhì)實現(xiàn)三維水墨宣傳片效果,最后分析了本次包裝中的文字特效。(4)設(shè)計和制作了好易購頻道屏幕體系包裝。使用新奧特A10三維字幕機,利用在線圖文包裝技術(shù)設(shè)計制作了新Showbar、多層圖文場景和動畫場景,提升了美觀性,實現(xiàn)了多層圖文動畫和實時修改效果,極大的增加了直播中與觀眾的互動性。(5)對整套包裝方案的運行情況和播出效果進行評估,通過訪談?wù){(diào)研和問卷調(diào)查的方式得到反饋結(jié)果。并對未來發(fā)展趨勢做了展望。
[Abstract]:Nowadays, the TV shopping industry in China is booming and the competition is fierce. The TV shopping channels have revised and upgraded the overall image packaging of the channels to attract the audience to consume and shop. In this trend, the late special effect technology and online graphic and text packaging technology as the representative of digital packaging technology application effect is outstanding, and gradually go deep into all levels of TV shopping channel packaging. This paper analyzes the current packaging situation of Zhejiang Haoyi purchasing channel, aiming at the problems of nonstandard packaging of TV shopping channel, chaotic visual effect and lack of interactivity, and puts forward the use of the latest 3D animation. Later synthetic special effect technology and online graphic and text packaging technology improve the visual effect and interactivity of channel packaging, and design and manufacture a good easy to buy channel overall packaging scheme. The main research content of this paper is: (1) analyzing the current situation of TV shopping channel packaging, aiming at the lack of aesthetics and interactivity in the current TV shopping channel packaging, the paper proposes to introduce the latest 3D animation technology into the channel packaging production. Late special effects synthesis technology and online graphic and text packaging technology to improve the overall visual image and interactive programming of Zhejiang Haoyi Channel.) from the overall style of the channel, the late special effects production, Three aspects of screen system packaging, such as the analysis of the packaging requirements of easily purchased channels, the design of the production process, the provision of technical solutions, The final package scheme. (3) combined with a case study, this paper analyzes the realization process of the main late special effects in the channel packaging. On the basis of fully considering the overall packaging style of the channel, AEMAYA is used to make halo special effects and particle special effects. In particular, the random particle flicker effect in the channel propaganda film is realized by AE expression. The C4D modeling in the channel propaganda film is analyzed, and the material setting and the global light setting are completed by using the C4D-VRAY plug-in to enhance the image texture and impact. This paper introduces how to use C4D ink material to realize the effect of 3D ink flask propaganda film. At last, it analyses the special effect of text in this package. The new Showbar-multi-layer picture and text scene and animation scene are designed and manufactured by using the new A10 3D subtitle machine and the online graphic and text packaging technology. The new Showbar-text scene and animation scene are designed and manufactured, which improves the aesthetics, realizes the multi-layer graphic and text animation and real-time modification effect. It greatly increases the interactivity between live broadcast and audience. It evaluates the operation and broadcast effect of the package scheme, and obtains the feedback result by interview and questionnaire survey. The future development trend is also prospected.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TN948.1

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相關(guān)碩士學(xué)位論文 前1條

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本文編號：1898772