本文選題：社區(qū)支持農業(yè)(CSA)　切入點：物聯(lián)網(wǎng)(IOT)　出處：《貴州社會科學》2014年12期 　論文類型：期刊論文

【摘要】：近年來,作為解決農產品質量安全問題的新形式,社區(qū)支持農業(yè)(CSA)逐漸走入了公眾視野。CSA是以信任為基礎的互助農業(yè),參與其中的消費者具有兩種信任屬性——基于面對面交互的經驗信任與基于價值認同的特征信任。這兩種信任形式使得CSA的信任范圍只能局限于某一特征群體,難以擴張。同時,CSA會員流失現(xiàn)象體現(xiàn)了CSA中消費者信任程度的不足。物聯(lián)網(wǎng)(IOT)技術是一條增加消費者信任的新途徑。物聯(lián)網(wǎng)技術的應用與物聯(lián)網(wǎng)平臺的構建可以使消費者獲得更多關于農產品與CSA的信息,并促進制度信任的形成,使CSA贏得更多消費者。此時,政府及產學研各方應注意解決物聯(lián)網(wǎng)技術問題、成本問題與物聯(lián)網(wǎng)平臺的協(xié)調管理問題等,以促進物聯(lián)網(wǎng)應用對CSA信任范圍的擴張作用。
[Abstract]:In recent years, as a new form of solving the problem of quality and safety of agricultural products, community support agriculture (CSAA) has gradually entered the public view. CSA is a mutual aid agriculture based on trust. The consumers involved have two kinds of trust attributes-experiential trust based on face-to-face interaction and characteristic trust based on value identity. These two forms of trust make the trust range of CSA limited to a certain characteristic group. It is difficult to expand. At the same time, the loss of CSA members reflects the lack of consumer trust in CSA. IOT technology is a new way to increase consumer trust. The application of Internet of things technology and the construction of Internet of things platform can. Providing consumers with more information on agricultural products and CSA, And promote the formation of institutional trust, so that CSA won more consumers. At this time, the government and the parties should pay attention to solve the problem of Internet of things technology, cost and the coordinated management of the Internet of things platform, and so on. In order to promote the Internet of things application to the CSA trust range expansion.
【作者單位】： 中國人民大學;
【基金】：國家社會科學基金重大項目“供應鏈視角下食品藥品安全監(jiān)管制度創(chuàng)新研究”(11&ZD052) 中國人民大學科學研究基金(中央高�；究蒲袠I(yè)務費專項資金資助)項目“環(huán)境友好型農業(yè)背景下食品質量安全的系統(tǒng)協(xié)調及體制創(chuàng)新研究”(10NXJ020)
【分類號】：TP391.44;TN929.5;F322

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相關期刊論文 前9條

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