本文選題：中國船燃　切入點：保稅油　出處：《大連海事大學(xué)》2017年碩士論文

【摘要】：保稅油業(yè)務(wù)是船舶加油業(yè)務(wù)的重要組成部分,是我國港口對國際航線船舶燃油保障補給能力和港口綜合服務(wù)功能的重要體現(xiàn)。進入21世紀,隨著國內(nèi)船供油市場的逐步放開,大批船供油企業(yè)紛紛涌現(xiàn),國內(nèi)保稅油供油市場格局也發(fā)生深刻變化,行業(yè)發(fā)展呈現(xiàn)出許多新特點。在當前航運業(yè)低迷船用油需求下降、市場競爭激烈大背景下,如何進一步推動國內(nèi)保稅油市場健康發(fā)展,擴大國際市場影響力,推動規(guī)模效益的持續(xù)提升已經(jīng)引起國內(nèi)保稅油企業(yè)以及有關(guān)主管部門、港口單位越來越多的重視。中國船舶燃料有限責任公司(簡稱中國船燃,英文縮寫CHIMBUSCO)成立于1972年,是我國成立最早、目前國內(nèi)規(guī)模最大的國有船供油企業(yè)。中國船燃一直視保稅油業(yè)務(wù)為主業(yè),從最早國家指定壟斷經(jīng)營到完全市場化自主參與競爭,市場份額曾一度急劇下降。近幾年,企業(yè)通過創(chuàng)新營銷機制、完善團隊建設(shè)等舉措,有效鞏固了國內(nèi)保稅油市場主體地位,但整體業(yè)務(wù)量增長放緩,個別區(qū)域業(yè)務(wù)量下滑明顯,保稅業(yè)務(wù)整體盈利水平下降明顯。面對未來市場進一步開放競爭更加激烈的形勢,如何根據(jù)市場變化,充分發(fā)揮現(xiàn)有業(yè)務(wù)優(yōu)勢,挖掘發(fā)展?jié)摿?進一步增強保稅業(yè)務(wù)發(fā)展質(zhì)量,提升企業(yè)效率效益和市場競爭力已經(jīng)成為中國船燃急需解決的重要問題。本文以中國船燃為研究對象,在總結(jié)國內(nèi)保稅油業(yè)務(wù)發(fā)展現(xiàn)狀基礎(chǔ)上,對國內(nèi)市場競爭主體、供需結(jié)構(gòu)以及發(fā)展變化趨勢進行了分析,總結(jié)規(guī)律及可供借鑒的發(fā)展經(jīng)驗。對保稅油供應(yīng)系統(tǒng)構(gòu)成及流程進行了介紹,對影響中國船燃保稅油競爭力有關(guān)網(wǎng)絡(luò)布局問題現(xiàn)狀及存在不足進行了分析,并結(jié)合企業(yè)自身實際,運用網(wǎng)絡(luò)優(yōu)化理論,引入基于遺傳算法的模糊c-均值聚類算法,建立模型,提出了網(wǎng)點布局優(yōu)化方案。同時對國內(nèi)保稅油業(yè)務(wù)優(yōu)化以及實施過程中需要注意的問題提出了有針對性的對策建議。本文的研究有助于豐富相關(guān)部門、行業(yè)對國內(nèi)保稅油市場特點及發(fā)展趨勢的認識,對中國船燃優(yōu)化現(xiàn)有布局進一步實現(xiàn)國內(nèi)保稅業(yè)務(wù)拓展起到一定的參考和借鑒作用。
[Abstract]:Bonded oil business is an important part of ship refueling operations, is an important manifestation of China's port of international shipping and port security fuel supply capacity of the comprehensive service function. In twenty-first Century, with the domestic ship oil market gradually opening up, a large number of enterprises have emerged boat fuel, the pattern of domestic bonded oil supply market has undergone profound changes. The development of the industry has many new features. In the current decline in shipping industry downturn in oil demand, intense market competition under the background, how to further promote the healthy development of the domestic bonded oil market, expanding the international market influence, promote sustained scale has caused the domestic bonded oil enterprises and relevant departments, the port unit more and more attention China. Ship fuel limited liability company (hereinafter referred to as Chinese burning ship, English abbreviation CHIMBUSCO) was founded in 1972, is China's oldest, At present, the state-owned enterprises of the largest oil supply ship. China burning ship has always regarded the bonded oil business industry, from the earliest designated national monopoly to fully market-oriented independent participation in the competition, the market share had dropped sharply. In recent years, the enterprise through the innovation of marketing mechanism, improve team building and other initiatives, effectively consolidate the domestic trade the oil market dominant position, but the overall volume of business growth, individual regional business volume fell significantly, the overall profitability of the bonded business declined significantly. In the future to further open up the market competition situation, how to according to market changes, and give full play to the existing business advantages, tap the development potential, to further enhance the bonded business development quality, improve enterprise efficiency fuel efficiency and market competitiveness has become urgent problems. This paper Chinese Chinese ship ship fuel as the research object, in China The basic status of the business development of bonded oil, the main competition in the domestic market, the supply and demand structure and development trend are analyzed, summarized and development experience for reference. The composition and process of bonded oil supply system is introduced, the influence of Chinese ship fuel status of bonded oil competitiveness on the network layout problem and insufficiency of analysis, and combined with the actual enterprise, using network optimization theory, introducing the model of fuzzy c- means clustering algorithm based on genetic algorithm, proposed network layout optimization scheme. At the same time, the need to pay attention to the domestic bonded oil business optimization and the problems in the process of implementing targeted countermeasures and suggestions. This study helps enrich the relevant departments, industry understanding of the characteristics of bonded oil market and development trend of domestic and China ship fuel in China to further realize the layout optimization of the existing free trade Business expansion will play a certain reference and reference.

【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.22

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