本文選題：總部基地　切入點：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)　出處：《湖南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,由于國家經(jīng)濟(jì)發(fā)展轉(zhuǎn)型和產(chǎn)業(yè)結(jié)構(gòu)升級迫在眉睫,國內(nèi)總部基地的建設(shè)也如火如荼地進(jìn)行。在市場化經(jīng)濟(jì)的背景下,總部基地應(yīng)該在建設(shè)前就對項目有一個明確合理的戰(zhàn)略性發(fā)展計劃,而項目前期策劃就是總部基地的項目建設(shè)的開始。建筑策劃在五十年前在美國就已是一門獨立的學(xué)科,而其中的策劃師多為經(jīng)驗豐富、社會知識廣博的建筑師。在總部基地的項目前期策劃中,筆者結(jié)合產(chǎn)業(yè)經(jīng)濟(jì)對總部基地發(fā)展產(chǎn)生的影響和前人對項目前期策劃、建筑策劃的研究,試圖對總部基地這種功能復(fù)合、市場環(huán)境疊合、目標(biāo)客群多樣化的大型城市產(chǎn)業(yè)綜合體進(jìn)行建設(shè)前期的策略性研究。 本論文研究分為五個部分。 第一章為緒論,首先,闡述了論文的緣起,論文寫作的研究背景,相關(guān)理論研究,研究目的與意義,介紹了研究方法和研究內(nèi)容,并提出論文的框架。同時,本章在研究對象的界定方面由總部基地的起源和發(fā)展逐步深入介紹,為第二章總部基地與產(chǎn)業(yè)經(jīng)濟(jì)的關(guān)系展開做了較好的鋪墊。 第二章主要是主要是對研究主體總部基地發(fā)展的介紹,從價值鏈、產(chǎn)業(yè)結(jié)構(gòu)、產(chǎn)業(yè)集群幾個方面闡述了產(chǎn)業(yè)經(jīng)濟(jì)對總部基地的影響,在國內(nèi)外相關(guān)研究及發(fā)展情況進(jìn)行分析,以及分析了國內(nèi)外幾個成功的總部基地案例,分析了它們成功的因素。 第三章主要闡述了總部基地選址的問題,首先對國內(nèi)外學(xué)者專家對總部基地的選址條件進(jìn)行分析歸納,然后在本文第一章對產(chǎn)業(yè)經(jīng)濟(jì)發(fā)展背景研究基礎(chǔ)上重點分析了產(chǎn)業(yè)因素及交通因素對總部基地選址的影響。并為第四章的策劃定位提供了一些啟示。 第四章對總部基地項目的策劃定位做了比較完整的流程介紹,分別從宏觀分析環(huán)境調(diào)查分析、微觀項目條件分析和項目功能策劃三個步驟對總部基地的項目前期策劃的定位進(jìn)行研究,希望為總部基地的建設(shè)前期提供較有前瞻性的決策思路。 第五章結(jié)合筆者實地調(diào)研的資料——廣州科學(xué)城項目,以項目前期策劃理論為指導(dǎo),對項目進(jìn)行宏觀環(huán)境調(diào)研分析、微觀項目條件分析及功能策劃建議,進(jìn)一步探索總部基地項目前期策劃的定位分析,并在最后希望對以上所做的研究及分析提出對總部基地建設(shè)前期具有實踐性意義和統(tǒng)籌性決策的建議。 筆者期望,通過本文的研究,能為我國未來在總部基地建設(shè)發(fā)展、項目前期策劃上尋找更為合適的方法策略,引導(dǎo)人們從多角度去思考和探索項目前期策劃理論,將策劃學(xué)理論更好地運用于總部基地項目的前期準(zhǔn)備中去。
[Abstract]:In recent years, due to the urgent need for the transformation of national economic development and the upgrading of industrial structure, the construction of domestic headquarters bases has been carried out in full swing. Under the background of market-oriented economy, The headquarters base should have a clear and reasonable strategic development plan for the project before it is built, and the early planning of the project is the beginning of the project construction of the headquarters base. Architectural planning was already an independent discipline in the United States 50 years ago. Most of the planners are architects with rich experience and extensive social knowledge. In the pre-project planning of the headquarters base, the author combines the influence of the industrial economy on the development of the headquarters base and the predecessor's planning of the project. The study of architectural planning attempts to carry out a strategic study on the large urban industrial complex which has the function of headquarters base, the overlapping of market environment and the diversification of the target group in the early stage of construction. This thesis is divided into five parts. The first chapter is the introduction. Firstly, it describes the origin of the thesis, the background of the thesis writing, the related theoretical research, the purpose and significance of the research, introduces the research methods and contents, and puts forward the framework of the paper. This chapter introduces the origin and development of headquarter base step by step, which lays a good foundation for the relationship between headquarters base and industrial economy. The second chapter is mainly about the introduction of the development of the headquarters base, including the value chain, the industrial structure, the industrial cluster, the impact of the industrial economy on the headquarters base, and the analysis of the related research and development situation at home and abroad. Several successful headquarters base cases at home and abroad are analyzed, and the factors of their success are analyzed. The third chapter mainly elaborated the headquarters base location question, first carries on the analysis to the domestic and foreign scholar expert to the headquarters base location condition. Then, on the basis of the research on the background of industrial economic development in the first chapter of this paper, the paper analyzes the impact of industrial factors and traffic factors on the location of headquarters base, and provides some enlightenment for the planning and positioning of Chapter 4th. Chapter 4th introduces the planning and positioning of the headquarter base project, respectively from the macro analysis of the environment investigation and analysis. Three steps of microcosmic project condition analysis and project function planning are carried out to study the orientation of the pre-project planning of the headquarters base in the hope of providing a more forward-looking decision-making idea for the earlier stage of the construction of the headquarters base. The 5th chapter combines the data of the author's field investigation-Guangzhou Science City project, taking the pre-project planning theory as the guidance, carries on the macroscopic environment investigation and analysis to the project, the microscopic project condition analysis and the function plan suggestion, This paper further explores the orientation and analysis of the pre-planning of the headquarter base project, and at the end of this paper, the author hopes to put forward some practical and overall suggestions for the earlier stage of the headquarters base construction. The author expects that, through the research of this paper, we can find more suitable methods and strategies for the future development of headquarters base construction and early project planning in our country, and guide people to think and explore the theory of pre-project planning from various angles. The planning theory will be better applied in the headquarters base project preparation.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TU71;TU201

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本文編號：1628514