發(fā)布時(shí)間：2018-05-28 18:40

  本文選題：移動(dòng)互聯(lián) + 平板電腦��； 參考：《北京郵電大學(xué)》2012年碩士論文

【摘要】：劃時(shí)代的移動(dòng)互聯(lián)網(wǎng)產(chǎn)業(yè)革命剛剛拉開序幕,它將成為未來10年改變并主導(dǎo)我們生活和工作的核心力量。確認(rèn)無疑,移動(dòng)互聯(lián)網(wǎng)是個(gè)豐富的寶藏,從終端制造、網(wǎng)絡(luò)運(yùn)營、內(nèi)容服務(wù)、軟件開發(fā)商等紛紛加入行列,希望在這次產(chǎn)業(yè)發(fā)展中搶占至高點(diǎn),作為智能終端的核心環(huán)節(jié),平板電腦市場是非常重要的一環(huán),然而,行業(yè)的過度競爭,同質(zhì)化競爭十分嚴(yán)重等,企業(yè)如何在這個(gè)產(chǎn)業(yè)中發(fā)展面臨巨大考驗(yàn)。因此,作為創(chuàng)業(yè)未久的新型高科技企業(yè)無錫矽鼎科技如何發(fā)掘、依托其核心資源在平板電腦市場中搶占先機(jī)是無錫矽鼎亟需思考的問題。 本文正是以此為切入點(diǎn),以平板電腦廠商無錫矽鼎科技為研究對象,通過所學(xué)的競爭戰(zhàn)略相關(guān)理論知識,運(yùn)用各種工具全面、深入、詳細(xì)地分析了無錫矽鼎科技當(dāng)前所處的行業(yè)環(huán)境,并在此基礎(chǔ)上使用SWOT方法、競爭戰(zhàn)略理論和五力模型等歸納總結(jié)出了矽鼎科技的平板電腦業(yè)務(wù)發(fā)展的優(yōu)勢、劣勢、機(jī)遇和挑戰(zhàn)。此外,通過對矽鼎科技的用戶群的細(xì)分及定位,明確了現(xiàn)階段平板電腦業(yè)務(wù)的競爭戰(zhàn)略,并在充分借鑒、學(xué)習(xí)國外標(biāo)桿企業(yè)蘋果公司等其平板業(yè)務(wù)的發(fā)展成功經(jīng)驗(yàn)的基礎(chǔ)上,從組織調(diào)整、產(chǎn)品結(jié)構(gòu)、人才資源等幾個(gè)方面制定了矽鼎科技公司競爭戰(zhàn)略的具體保障措施�？傮w而言,即堅(jiān)持以行業(yè)客戶和深度定制客戶為切入點(diǎn),實(shí)施有效益的規(guī)模發(fā)展；適時(shí)靈活運(yùn)用各種策略,聚焦重點(diǎn),以差異化打造其平板電腦的利器；充分發(fā)揮技術(shù)優(yōu)勢,與各合作伙伴形成協(xié)同效應(yīng)共同提升矽鼎科技核心競爭力,從而實(shí)現(xiàn)企業(yè)在規(guī)模、效益上的雙豐收。
[Abstract]:The epoch-making revolution in the mobile Internet industry has just begun, and it will become the core force that will change and dominate our lives and work in the next 10 years. Undoubtedly, the mobile Internet is a rich treasure, from terminal manufacturing, network operation, content services, software developers and so on to join the ranks, hoping to seize the top spot in this industrial development, as the core link of intelligent terminals, The tablet computer market is a very important link, however, the excessive competition and homogeneous competition in the industry are very serious, so how to develop enterprises in this industry is facing a huge test. Therefore, as a new high-tech enterprise, Wuxi silicon tripod, how to explore and rely on its core resources in the tablet computer market is an urgent problem for Wuxi silicon tripod to think about. This article takes this as the breakthrough point, takes the tablet computer manufacturer Wuxi Siding Technology as the research object, through the relevant theory knowledge of the competition strategy, uses each kind of tool to be comprehensive, thorough, This paper analyzes in detail the current industry environment of Wuxi Siding Technology, and sums up the advantages and disadvantages of the development of Siding Technology's tablet computer business by using SWOT method, competitive strategy theory and five-force model, etc. Opportunities and challenges In addition, through the segmentation and positioning of the user base of Siding Technology, the paper clarifies the competitive strategy of the tablet computer business at the present stage, and on the basis of learning from the successful experience of the development of the tablet business of Apple Corporation, a foreign benchmark company, From the aspects of organization adjustment, product structure, human resources, etc., the paper formulates the specific safeguard measures of the competition strategy of Siding Science and Technology Company. Overall, that is, to adhere to industry customers and deep customization customers as the entry point to implement effective scale development; flexible use of timely and flexible strategies, focus on the focus to differentiate their tablets to create a sharp weapon; give full play to the technological advantages, To form a synergistic effect with various partners to enhance the core competitiveness of Siding Science and Technology, so as to achieve a double harvest in the scale and efficiency of the enterprise.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F426.671

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 柴雪芳;;國外移動(dòng)互聯(lián)網(wǎng)的發(fā)展及對國內(nèi)運(yùn)營商的啟示[J];移動(dòng)通信;2010年06期

，

本文編號：1947767