發(fā)布時(shí)間：2018-05-17 20:02

  本文選題：IT + 戰(zhàn)略管理��； 參考：《電子科技大學(xué)》2012年碩士論文

【摘要】：戴爾公司作為全球領(lǐng)先的PC電腦廠商，從1000美金的創(chuàng)業(yè)到如今年?duì)I業(yè)額高達(dá)600多億美金，可以說是PC行業(yè)的奇葩。尤其是戴爾（中國）有限公司，從1998年成立之處就一直保持高速發(fā)展，，然而隨著在2006年被競爭對手惠普公司擠下世界排名第一的位置后，隨后幾年戴爾（中國）有限公司發(fā)展出現(xiàn)了緩慢發(fā)展，在戰(zhàn)略上又出現(xiàn)了一些偏差，以致退休的CEO邁克爾·戴爾又再次出山，重新掌管戴爾公司，而隨之而來的是面臨兩大挑戰(zhàn)：一是面對當(dāng)前全球經(jīng)濟(jì)危機(jī)依然蔓延，對全球IT市場是一大挑戰(zhàn)；二是整個(gè)IT行業(yè)發(fā)展趨勢到了后PC時(shí)代，依靠PC產(chǎn)品打出一片天地的戴爾公司，面對當(dāng)前IT的發(fā)展趨勢，在后PC時(shí)代，它將如何應(yīng)對？文章運(yùn)用企業(yè)戰(zhàn)略管理的相關(guān)理論基礎(chǔ)，研究和探討了戴爾（中國）有限公司在后PC時(shí)代形勢下的企業(yè)戰(zhàn)略。 文章介紹了戴爾（中國）有限公司的基本情況，運(yùn)用企業(yè)戰(zhàn)略管理理論對戴爾（中國）有限公司的外部環(huán)境、產(chǎn)業(yè)環(huán)境、競爭環(huán)境以及內(nèi)部環(huán)境進(jìn)行了定性分析，用SWOT分析法找出企業(yè)發(fā)展的優(yōu)勢和劣勢，機(jī)會和挑戰(zhàn)，最后通過現(xiàn)有的戰(zhàn)略和未來戰(zhàn)略的分析，得出后PC時(shí)代，戴爾（中國）有限公司的戰(zhàn)略選擇。文章還對戴爾（中國）有限公司的運(yùn)營進(jìn)行了分析，包括了六個(gè)方面：商業(yè)模式、生產(chǎn)系統(tǒng)、摒棄庫存、呼叫系統(tǒng)、企業(yè)文化和財(cái)務(wù)狀況，所有的分析都是結(jié)合作者本人在公司工作體會和當(dāng)前實(shí)際情況進(jìn)行了研究和分析。 戴爾（中國）有限公司雖然面臨很多挑戰(zhàn)，但也面臨諸多的機(jī)會。尤其是在中國的4~6級城市。
[Abstract]:Dell, a leading PC maker in the world, has a turnover of more than $60 billion a year from $1000 to now, which can be said to be a strange thing in the PC industry. Dell (China) Co., in particular, has been growing at a high speed since its founding in 1998, but after being pushed out of the world's number one position by rival Hewlett-Packard in 2006, In the years that followed, Dell (China) Co., Ltd. developed slowly, and there were some strategic biases, so that retired CEO Michael Dell came back to run Dell again. Then there are two challenges: one is that the current global economic crisis is still spreading, it is a major challenge to the global IT market; the other is that the development trend of the entire IT industry has reached the post-PC era. Relying on PC products to play a world Dell, facing the current trend of IT development, in the post-PC era, how will it respond? This paper studies and discusses the strategy of Dell (China) Co., Ltd in the post-PC era using the relevant theories of enterprise strategic management. This paper introduces the basic situation of Dell (China) Co., Ltd., and qualitatively analyzes the external environment, industrial environment, competition environment and internal environment of Dell (China) Co., Ltd. This paper uses SWOT analysis to find out the advantages and disadvantages, opportunities and challenges of enterprise development. Finally, through the analysis of existing strategy and future strategy, the strategic choice of Dell (China) Co., Ltd in the post-PC era is obtained. The article also analyzes the operations of Dell (China) Co., Ltd., including six aspects: business model, production system, abandonment of inventory, call system, corporate culture and financial situation. All the analysis is based on the author's own experience in the company and the current situation of research and analysis. Dell (China) Co., Ltd. faces many challenges, but also faces many opportunities. Especially in the 4 th class cities in China.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F272;F416.671

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 徐二明,王智慧;企業(yè)戰(zhàn)略管理理論的發(fā)展與流派[J];首都經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào);1999年01期

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