發(fā)布時間：2018-04-17 16:38

  本文選題：生態(tài)學 + 計算機��； 參考：《南京林業(yè)大學》2013年碩士論文

【摘要】：近些年來不僅廣大民眾對我國計算機營銷市場普遍關注，相關學者也從不同角度研究計算機營銷市場中存在的問題及影響因子，但是，卻很少有人從系統(tǒng)的角度去探究，由此，本文借鑒過去研究的成果，基于生態(tài)學的思想、理論和方法，靈活運用自然生態(tài)系統(tǒng)中相關原理，發(fā)掘并分析影響計算機營銷市場此經(jīng)濟體健康發(fā)展的多種因素。同時，提出有效策略改善我國計算機營銷市場生態(tài)系統(tǒng)，促進其健康發(fā)展。此舉有利于穩(wěn)固我國計算機營銷市場的正常運行，維護商家及消費者的合法權益。本文研究的主要內(nèi)容如下： 首先，通過對計算機營銷市場生態(tài)系統(tǒng)研究背景的分析，發(fā)現(xiàn)需要多種學科理論知識共同支撐計算機營銷市場生態(tài)系統(tǒng)的研究體系，另一方面，理論及現(xiàn)實價值的背后也伴隨著復雜的研究過程；然后，，縱向介紹與分析計算機營銷市場的誕生與發(fā)展歷程。 其次，參照自然生態(tài)系統(tǒng)中仿生概念，將計算機營銷市場構成定義為由其參與主體和生態(tài)環(huán)境組成。之后，本文剖析了存在于計算機營銷市場生態(tài)系統(tǒng)的生產(chǎn)者、消費者、分解者及調(diào)控者，指出其食物鏈的構成。并將計算機營銷市場生態(tài)系統(tǒng)與自然生態(tài)系統(tǒng)進行對比，概括它的特性與功能，發(fā)現(xiàn)其系統(tǒng)的復雜程度在某些方面超過了自然生態(tài)系統(tǒng)。 再次，分析我國計算機營銷市場20年的發(fā)展，根據(jù)性質(zhì)將其生態(tài)系統(tǒng)的影響因子劃分為外部環(huán)境影響因子（經(jīng)濟環(huán)境、信用環(huán)境、制度環(huán)境、社會環(huán)境、文化環(huán)境和其他環(huán)境影響因子）與內(nèi)部主體影響因子，同時對每個部分詳細闡述。 最后，筆者研究發(fā)現(xiàn)計算機營銷市場影響因子的平衡發(fā)展是維護計算機營銷市場生態(tài)系統(tǒng)平衡的必要條件，而影響因子所處自然環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境等則是構建穩(wěn)定、健康、可持續(xù)發(fā)展的市場的先決條件。
[Abstract]:In recent years, not only has the general public paid attention to the computer marketing market in our country, but also the related scholars have studied the problems and influencing factors in the computer marketing market from different angles. However, few people have explored it from a systematic perspective.Based on the ideas, theories and methods of ecology, this paper uses the relevant principles of natural ecosystem flexibly to explore and analyze many factors that affect the healthy development of computer marketing economy.At the same time, it puts forward effective strategies to improve the computer marketing ecosystem and promote its healthy development.This will help to stabilize the normal operation of the computer marketing market and protect the legitimate rights and interests of merchants and consumers.The main contents of this paper are as follows:First of all, through the analysis of the background of computer marketing ecosystem research, it is found that a variety of disciplines and theoretical knowledge are needed to support the research system of computer marketing ecosystem, on the other hand,The theory and practical value are accompanied by complicated research process. Then, the birth and development of computer marketing market are introduced and analyzed vertically.Secondly, referring to the concept of bionics in the natural ecosystem, the computer marketing structure is defined as the composition of the participating subject and the ecological environment.Then, this paper analyzes the producers, consumers, decomposers and regulators in the computer marketing ecosystem, and points out the composition of the food chain.By comparing the computer marketing ecosystem with the natural ecosystem, the characteristics and functions of the computer marketing ecosystem are summarized, and the complexity of the system is found to exceed that of the natural ecosystem in some aspects.Thirdly, it analyzes the development of computer marketing market in China for 20 years, and divides the influence factors of its ecosystem into external environmental factors (economic environment, credit environment, institutional environment, social environment) according to its nature.Cultural and other environmental impact factors) and internal subject factors, at the same time elaborate on each part.Finally, the author finds that the balanced development of computer marketing influencing factors is a necessary condition to maintain the balance of computer marketing ecosystem, and the natural environment, economic environment and social environment of the influencing factors are the building stability.Health, sustainable development of the market prerequisites.
【學位授予單位】：南京林業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F426.671

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本文編號：1764396