本文選題：市場導(dǎo)向 + 理順流程　； 參考：《企業(yè)管理》2017年07期

【摘要】：正綜觀OPPO和vivo的價值鏈,無論是企業(yè)還是消費者,供應(yīng)商還是渠道商,都在這個鏈條中獲得了各自的利益,達(dá)成了能夠滿足各方利益訴求的平衡點,從而成就了目前的銷售量。近幾年,我國智能手機市場變化比較大。從2016年最新數(shù)據(jù)來看,OPPO、華為、vivo成為中國智能手機市場全年出貨量較好的品牌手機,其
[Abstract]:We are looking at the value chain of vivo and OPPO. Both enterprises, consumers, suppliers and channel vendors have gained their own benefits in this chain, and have reached a balance point that can satisfy the interests of all parties, thus achieving the current sales volume. In recent years, the smart phone market in China has changed a lot. According to the latest data in 2016, Huawei has become the best brand mobile phone in China's smartphone market for the whole year.
【作者單位】： 國網(wǎng)冀北電力公司;
【分類號】：F273.1;F426.63
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本文編號：2025512