本文選題：張瑞敏 + 人單合一　； 參考：《企業(yè)管理》2017年12期

【摘要】：正從顧客上升到交互用戶,從交互用戶上升到終身用戶,對應(yīng)的是從產(chǎn)品上升到用戶交互,用戶交互上升到生態(tài)價值,從產(chǎn)品價值變成用戶交互價值、生態(tài)價值。所有的商業(yè)模式都是根據(jù)時代發(fā)展而產(chǎn)生的,移動互聯(lián)網(wǎng)后面肯定是一個比互聯(lián)網(wǎng)經(jīng)濟更大的規(guī)模經(jīng)濟,那就是物聯(lián)網(wǎng)。如何做成一個真正的物聯(lián)網(wǎng)模式?我們的"人單合一"對物聯(lián)網(wǎng)方面的探索,哈佛商學(xué)院等著名商學(xué)院專家學(xué)者普遍認為這是一個方向。
[Abstract]:It is rising from customer to interactive user, from interactive user to lifelong user, corresponding to rising from product to user interaction, user interaction to ecological value, from product value to user interaction value, ecological value. All business models are based on the evolution of the times, the mobile Internet must be a larger economy of scale than the Internet economy, that is, the Internet of things. How to make a real Internet of things model? Our "one-in-one" exploration of the Internet of things is widely regarded as a direction by leading business school experts such as Harvard Business School.
【作者單位】： 海爾集團;
【分類號】：F426.6
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本文編號：2078978