本文關(guān)鍵詞： 競爭者分析 市場進攻 非市場進攻 資源相似性 市場共性　出處：《管理評論》2017年11期 　論文類型：期刊論文

【摘要】：本文以中國家電行業(yè)內(nèi)上市公司為研究對象,將動態(tài)競爭研究的分析方法從以焦點企業(yè)為中心跨越到以競爭者為中心,重點關(guān)注競爭者分析對企業(yè)市場與非市場進攻行動選擇的深層次影響機制。研究結(jié)論主要有:第一,市場共性對競爭性進攻行動具有顯著的負向影響。其中市場共性對市場進攻具有顯著的負向影響,但與非市場進攻卻存在一定的弱正相關(guān)性;第二,資源相似性對競爭性進攻行動不具有顯著的負向影響。但進一步發(fā)現(xiàn),資源相似性對市場進攻具有顯著的負向影響,但對非市場進攻卻存在著顯著的正向影響;第三,市場共性對資源相似性與競爭行動之間的關(guān)系具有顯著的正向調(diào)節(jié)作用。進一步,發(fā)現(xiàn)市場共性越高,資源相似性與市場進攻行動之間的負向關(guān)系越強;市場共性越高,資源相似性與非市場進攻行動之間的正向關(guān)系越強;第四,在公司層面,企業(yè)規(guī)模、企業(yè)年齡、資產(chǎn)收益率、資源優(yōu)勢對市場與非市場進攻均具有顯著的正向促進作用;政府采購額僅對非市場進攻具有顯著的正向影響,對市場進攻的作用并不顯著;多元化水平對市場進攻具有弱負向影響,但對非市場進攻卻存在著顯著的正向影響;在市場層面,發(fā)現(xiàn)市場集中度與不可逆性對市場進攻與非市場進攻均具有顯著的正向影響。然而,競爭者的進攻僅對市場進攻行動具有顯著的正向影響,與非市場進攻并不存在顯著的相關(guān)性。
[Abstract]:This paper takes the listed companies in China's household appliance industry as the research object, leaps the analysis method of the dynamic competition research from the focus enterprise as the center to take the competitor as the center. Focus on the analysis of competitors on the enterprise market and non-market offensive choice of the deep-seated mechanism. The main conclusions of the study are as follows: first, Market generality has a significant negative effect on competitive offensive action, among which market commonality has a significant negative effect on market attack, but it has a weak positive correlation with non-market attack. Resource similarity has no significant negative effect on competitive offensive action. However, it is further found that resource similarity has significant negative influence on market attack, but has significant positive effect on non-market attack. Furthermore, it is found that the higher the market commonness, the stronger the negative relationship between resource similarity and market offensive action, and the higher the market commonness. The positive relationship between resource similarity and non-market offensive action is stronger, 4th, firm size, firm age, asset return rate, resource advantage have significant positive promotion effect on market and non-market attack, in the company level, enterprise size, enterprise age, asset return rate, resource advantage have significant positive promotion effect on market and non-market attack; The amount of government procurement has only a significant positive effect on the non-market attack, but not on the market attack, the diversification level has a weak negative impact on the market attack, but there is a significant positive impact on the non-market attack. On the market level, it is found that market concentration and irreversibility have significant positive effects on both market attack and non-market attack. There is no significant correlation with non-market attacks.
【作者單位】： 武漢大學(xué)經(jīng)濟與管理學(xué)院;
【基金】：國家自然科學(xué)基金項目(71572132;71272232) 武漢大學(xué)人文社會科學(xué)青年學(xué)者學(xué)術(shù)發(fā)展團隊建設(shè)項目(Whu2016011)
【分類號】：F426.6;F832.51
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本文編號：1508259