本文選題：西安世園會 + 經(jīng)營模式��； 參考：《西北大學(xué)》2014年碩士論文

【摘要】：現(xiàn)代大型國際展會在國際間經(jīng)濟(jì)、文化與科技的交流中發(fā)揮著越來越重要的作用,隨著世園會等大型現(xiàn)代展會的不斷演化和發(fā)展,世園會等展會園區(qū)的后續(xù)的發(fā)展受到業(yè)界和學(xué)術(shù)界越來越多的重視,世園會園區(qū)作為國際大型展會的物質(zhì)載體,其后續(xù)經(jīng)營管理也成為世園會的一部分,因此對充分發(fā)揮世園會帶來的經(jīng)濟(jì)社會效益有著深遠(yuǎn)的意義。 2011西安世界園藝博覽會精彩綻放,向世界展示了西安文明、開放、包容的新形象,吸引了全國各地眾多游客前來參觀旅游,有力地帶動了西安乃至全省經(jīng)濟(jì)全面快速發(fā)展,尤其是帶動旅游、交通、住宿、餐飲等第三產(chǎn)業(yè)的顯著增長。本屆世園會共接待海內(nèi)外游客1572萬人次,刷新了歷屆世園會入園總?cè)藬?shù)紀(jì)錄。隨著西安世界園藝博覽會的落幕,“后世園”時(shí)代到來,西安世園集團(tuán)作為運(yùn)營管理“后世園”的企業(yè),其后續(xù)經(jīng)營問題面臨諸多的挑戰(zhàn),特別是經(jīng)營模式的選擇與借鑒。因而,對于探索西安世園集團(tuán)“后世園”經(jīng)營模式具有現(xiàn)實(shí)意義和借鑒價(jià)值。 本文從基本概念的界定及研究綜述入手,探討了西安世園集團(tuán)經(jīng)營模式現(xiàn)狀及問題分析；在對比國內(nèi)外典型“后世園”建設(shè)和西安mP灞生態(tài)區(qū)實(shí)際情況的基礎(chǔ)上探索出西安世園集團(tuán)“后世園”經(jīng)營新模式——“市場主導(dǎo)+政府協(xié)調(diào)”的mP灞模式；以期能夠給企業(yè)和相關(guān)行業(yè)以可行性理論借鑒和實(shí)質(zhì)指導(dǎo)。
[Abstract]:Modern large-scale international exhibitions play a more and more important role in the international economic, cultural and technological exchanges. With the continuous evolution and development of large-scale modern exhibitions such as expo, More and more attention has been paid to the follow-up development of Expo parks and other exhibition parks. As a material carrier of large international exhibitions, the subsequent management of Expo parks has also become part of the Expo. Therefore, it is of far-reaching significance to give full play to the economic and social benefits brought by the Expo. The 2011 Xi'an World Horticultural Exposition blooms brilliantly, showing the new image of Xi'an civilization, openness and tolerance to the world. It has attracted a lot of tourists from all over the country to visit and travel, and has helped to promote the overall and rapid economic development of Xi'an and even the whole province, especially the remarkable growth of the tertiary industry, such as tourism, transportation, accommodation, catering and so on. The expo received a total of 15.72 million visitors at home and abroad, a record total number of visitors to the previous expo. With the ending of Xi'an World Horticultural Exposition and the coming of the era of "later generation garden", Xi'an World Park Group, as an enterprise of operation and management of "later generation garden", faces many challenges in its subsequent management, especially the choice and reference of management mode. Therefore, it has practical significance and reference value for exploring the management mode of Xi'an World Park Group. Starting with the definition of basic concepts and the summary of research, this paper discusses the present situation and problems of Xi'an Shiyuan Group's business model. On the basis of comparing the typical "afterlife garden" construction at home and abroad and the actual situation of Xi'an MP Ba ecological district, this paper probes into the new management mode of "later generation garden" of Xi'an World Park Group, which is the "market leading government coordination" mode. With a view to providing enterprises and related industries with feasibility theory and practical guidance.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F124.5

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