本文選題：建筑企業(yè) + 海外業(yè)務(wù)�。� 參考：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：隨著中國(guó)建筑業(yè)市場(chǎng)趨向飽和,中國(guó)房地產(chǎn)市場(chǎng)持續(xù)低迷,國(guó)內(nèi)建筑業(yè)入門門檻較低,企業(yè)總數(shù)越來(lái)越大,建筑業(yè)企業(yè)在國(guó)內(nèi)市場(chǎng)的競(jìng)爭(zhēng)越來(lái)越激烈,利潤(rùn)率越來(lái)越低。中國(guó)建筑企業(yè)走出去已成為一大趨勢(shì),大型央企已經(jīng)在海外拓展了一定的市場(chǎng)。同時(shí)中國(guó)建筑企業(yè)在走出國(guó)門后,也遇到了前所未有的挑戰(zhàn),這不僅僅是在企業(yè)原有體制、制度、人員、技術(shù)等方面與國(guó)際接軌中帶來(lái)的問(wèn)題,也有國(guó)際競(jìng)爭(zhēng)性市場(chǎng)給企業(yè)帶來(lái)的市場(chǎng)壓力。另一方面,中國(guó)國(guó)際政策趨向開(kāi)放,國(guó)家“走出去”、“一帶一路”等政策為中國(guó)企業(yè)包括建筑業(yè)企業(yè)提供了海外發(fā)展的一定的保障。而海外市場(chǎng)也隨著世界經(jīng)濟(jì)的復(fù)蘇,漸漸向好,尤其是發(fā)展中國(guó)家對(duì)國(guó)計(jì)民生的基礎(chǔ)設(shè)施建筑,民生保障建設(shè)需求很大,市場(chǎng)潛力也很大。特別是中國(guó)“一帶一路”沿線國(guó)家,經(jīng)濟(jì)復(fù)蘇帶來(lái)了國(guó)內(nèi)需求的增加,又受惠于穩(wěn)定的中國(guó)政策及雄厚的中國(guó)資本,經(jīng)濟(jì)形勢(shì)持續(xù)向好。綜上,中國(guó)建筑企業(yè)走出國(guó)門,發(fā)展海外市場(chǎng)是有前景又是必要的。而每個(gè)企業(yè)自身?xiàng)l件不同,優(yōu)勢(shì)弱勢(shì)有別,在海外高競(jìng)爭(zhēng)的市場(chǎng)如何立足并有很好的發(fā)展提出是每一個(gè)立志發(fā)展海外市場(chǎng)企業(yè)要面臨的問(wèn)題。在確立了“走出去”的大方向后,企業(yè)如何走出去,要實(shí)現(xiàn)怎么樣的目標(biāo),又通過(guò)什么樣的手段來(lái)實(shí)現(xiàn)這些目標(biāo)就成了有志于發(fā)展海外市場(chǎng)的企業(yè)所面臨的緊迫的現(xiàn)實(shí)問(wèn)題。國(guó)家政策鼓勵(lì)企業(yè)向海外發(fā)展,國(guó)際大環(huán)境也給企業(yè)提供了海外發(fā)展的機(jī)遇,企業(yè)充分認(rèn)識(shí)自身?xiàng)l件,分析優(yōu)勢(shì)及弱勢(shì),認(rèn)清外在環(huán)境的機(jī)遇和挑戰(zhàn),從而選擇出適合本企業(yè)的海外發(fā)展戰(zhàn)略。本文以湖南省第二工程有限公司研究主體,分析其現(xiàn)處的國(guó)內(nèi)外政治、經(jīng)濟(jì)、社會(huì)、技術(shù)等方面的環(huán)境,分析其自身人員、組織、技術(shù)能力等方面的情況,以現(xiàn)階段的海外發(fā)展情況入手展開(kāi),從而得到適合湖南省第二工程有限公司的海外發(fā)展戰(zhàn)略。并對(duì)該海外發(fā)展戰(zhàn)略的有效實(shí)施,制定了業(yè)務(wù)、人力資源、政策等方面的保障措施,從而使海外發(fā)展戰(zhàn)略得以有效貫徹,達(dá)到該公司對(duì)海外發(fā)展的愿景。
[Abstract]:As China's construction market tends to saturation, China's real estate market remains depressed, the entry threshold of domestic construction industry is lower, the total number of enterprises is increasing, the competition of construction enterprises in the domestic market is becoming more and more fierce, and the profit margin is getting lower and lower.It has become a trend for Chinese construction enterprises to go abroad, and large-scale central-owned enterprises have expanded their markets overseas.At the same time, Chinese construction enterprises have also encountered unprecedented challenges after they have gone abroad. This is not only a problem brought about by the original system, system, personnel, and technology of the enterprises in keeping with international standards.Also has the international competitive market to bring the market pressure to the enterprise.On the other hand, China's international policy tends to be open, and the policies of "going out" and "Belt and Road" provide some guarantee for the overseas development of Chinese enterprises, including construction enterprises.With the recovery of the world economy, the overseas market is gradually improving, especially the developing countries have a great demand for the construction of national economy and people's livelihood infrastructure, and the market potential is also great.Especially in the countries along China's "Belt and Road", economic recovery has brought about an increase in domestic demand, and the economic situation has continued to improve thanks to a stable China policy and strong Chinese capital.To sum up, it is necessary and promising for Chinese construction enterprises to go abroad and develop overseas markets.However, each enterprise has its own conditions and its advantages and disadvantages are different. How to base itself on and develop well in the highly competitive overseas market is the problem that every enterprise will face when it is determined to develop overseas market.After the establishment of the general direction of "going out", how to go out, what kind of goals to achieve, and what means to achieve these goals have become an urgent and realistic problem faced by enterprises wishing to develop overseas markets.The national policy encourages enterprises to develop overseas, and the international environment also provides them with opportunities for overseas development. Enterprises fully understand their own conditions, analyze their advantages and disadvantages, and recognize the opportunities and challenges of the external environment.In order to choose the appropriate overseas development strategy for the enterprise.Based on the research subject of Hunan second Engineering Co., Ltd., this paper analyzes the domestic and foreign political, economic, social and technological environment, and analyzes its own personnel, organization, technical ability and so on.The overseas development strategy of Hunan second Engineering Co., Ltd.And the effective implementation of the overseas development strategy, the establishment of business, human resources, policies and other aspects of security measures, so that the overseas development strategy can be effectively implemented, to achieve the company's vision for overseas development.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.92;F125

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